tns 04promotion

2004 Promotional Presentation

Non Sub Acquisition

March HispanicNon-Sub

Acquisition Campaign(TBS, TNT, CNNE,

Boomerang, HBO Latino)

Hispanic Heritage Month Non-Sub


Boomerang,HBO Latino)

Dolans Unscripted - Gift With Purchase Opportunity (CNNfn)

Hispanic Heritage MonthScreening Opportunity

(TCM)

Wizard of Oz Screening Opportunity (TCM)

Casablanca Screening Opportunity (TCM)

Black HistoryMonth

ScreeningOpportunity

(TCM)

NASCAR on TNT

3-Day Weekend and Blue Ribbon Advance Screenings (Turner South)

Braves Campaign

(Turner South)

Non Sub Acquisition

Casablanca Screening Opportunity

A turnkey customizable local level screening event-in-a-box that allows affiliates to build and execute a promotion that best suits your system’s needs: customer retention, non-sub acquisition, public affairs.

Receive a copy of Casablanca, complimentary premiums (including balloons, magnets, dinner mints and banners), a customizable promo spot and artwork to help promote your event.

Number of spots: 100

Non Sub Acquisition

Wizard of Oz Screening Opportunity


Receive a copy of the Wizard of Oz, complimentary premiums (including balloons, tattoos and banners), a customizable promo spot and artwork to help promote your event.

Plus, TCM offers additional Wizard of Oz premiums and character appearances in exchange for additional cross-channel.


Non Sub Acquisition 3-Day Weekend and Blue Ribbon Advance Screenings

Your town is bound to be featured in an episode of Blue Ribbon or 3-Day Weekend. Let Turner South host an advance screening or radio promotion highlighting the best of your hometown that suits your systems needs: customer retention, non-sub acquisition, public affairs.


Non Sub Acquisition

Black History Month Screening Opportunity


Receive a copy of Blackboard Jungle, complimentary premiums, a customizable promo spot and artwork to help promote your event.


Non Sub Acquisition

Dolans Unscripted – Gift with Purchase

Leverage the consumer appeal of America's favorite personal finance experts. Before they're live on the radio they're live on CNNfn's set. Ken and Daria Dolan - hosts of America's #1 personal finance radio show*, and hosts of CNNfn's Dolans Unscripted, bring a fan base of over 2 million avid listeners. Turn these loyal radio fans into your loyal subscribers.

Authors of 4 personal finance books, the Dolans will release their latest book - Don’t Mess With My Money: The Dolans’ No-Nonsense Lifetime Money Plan - on paperback later this Spring. You have the opportunity to use this empowering, informative and entertaining book as an incentive to subscribe to cable.

Quantity of books to be determined.

Number of spots: 300 taggable CNNfn spots within any 2 consecutive weeks in '04. Affidavits are required for book fulfillment.

*Talkers, May 2003

Non Sub Acquisition March Hispanic Non-Sub Acquisition Campaign

A campaign designed to capitalize on the Spanish-language assets available throughout the Time Warner family of networks to create a compelling integrated program to drive acquisitions among the Hispanic demographic.

Campaign will highlight various network programming of high appeal to the Hispanic audience; affiliates can include the networks of their choice:

– TBS Superstation – MLB on TBS SAP feed – TNT– NBA Playoffs SAP feed– CNN en Español– Boomerang– HBO Latino

Turner will allow affiliates to use tactic of their choice to promote the offer – direct mail, door hangers or FSIs in Spanish-language newspapers


Available to the first 25 systems to enroll with 50,000 or more subscribers

Enrollment deadline: December 15, 2003

Non Sub Acquisition

Braves Campaign

Capitalize on the excitement of Braves baseball to help knock your non-sub acquisition efforts out of the park in April 2004!

In celebration of Braves on Turner South, Turner is offering affiliate partners an incredibly valuable non-sub offer – the opportunity to give each new customer who signs up for cable as part of the campaign two free tickets to a Braves game!

The offer can be promoted via direct mail or FSI newspaper inserts.


Non Sub Acquisition

NASCAR on TNT

NASCAR on TNT Capitalize on the excitement of the second highest rated sport on television…NASCAR!

Advertising/Marketing Opportunities TNT offers many extensions to drive your business:

Free creative showcasing the very best of Nextel Cup Racing on TNT for inclusion in your 3Q or 4Q direct mail and advertising efforts: - Pre-approved images - Copy points

Once-in-a-lifetime experiential opportunities at tracks across the country

Acquisition opportunities for your business and retail opportunities

Non Sub Acquisition

NASCAR on TNT At-Track Assets

Once-in-a-lifetime experiential opportunities at tracks across the country*:Darlington Raceway Darlington, SCPocono Raceway Pocono, PAMichigan Intl. Speedway Detroit, MIRichmond Internat’l Raceway Richmond, VADover Downs Dover, DELowe’s Motor Speedway Charlotte, NCTalladega SuperSpeedway Talladega, AL North Carolina Speedway Rockingham, NC Phoenix Internat’l Raceway Phoenix, AZ

*Tracks subject to change

Non Sub Acquisition

NASCAR on TNT At-Track Assets (continued)

Assets include*:– Tickets & hospitality– Drop the flag– Pace car rides– Access to drivers’ meetings– Pit/garage tours– Meet & Greet with Richard Petty

How can the assets be used to drive your business? Some ideas:– Customers who sign up for cable/digital can be automatically entered to win

any one (or a combination) of the prizes!• We’ll even provide you with customized POP artwork, customizable ad

slicks & cross-channel spots to help get the word out!– Coordinate an impactful acquisition/branding radio promotion with the top

radio station in your market – giving away one of the assets each day… and providing the station with aggressive acquisition copy points!

*List of potential available assets. Assets are TBD for each track.

Non Sub Acquisition Hispanic Heritage Month Non-Sub Acquisition Campaign


Campaign will highlight various network programming of high appeal to the Hispanic audience; affiliates can include the network(s) of their choice:

– TNT– NBA SAP feed– TBS Superstation – NCAA College Football SAP feed– CNN en Español– Boomerang– HBO Latino




Non Sub Acquisition Hispanic Heritage Month Screening Opportunity


Receive a copy of West Side Story, complimentary premiums, a customizable promo spot and artwork to help promote your event.


Customer Retention/Loyalty

Unmatched Names in News (CNN, CNN en Español, CNN International, CNN Headline News, CNNfn)

DVS & Closed Caption Movie Screenings (TCM)

Black History Month

Screening Opportunity

(TCM)Hispanic Heritage Month

Screening Opportunity(TCM)

Wizard of Oz Screening Opportunity (TCM)


Costume Character Appearances (Cartoon Network and Boomerang)

Hullabaloo Screening Event (Cartoon Network)


Boomerang’s Timeless Cartoon Shindig (Screening Opportunity)

Customer Retention / Loyalty


A turnkey customizable local level screening event- in-a-box that allows affiliates to build and execute a promotion that best suits your system’s needs: customer retention, non-sub acquisition, public affairs.



Customer Retention / Loyalty 3-Day Weekend and Blue Ribbon Advance Screenings




Unmatched Names in News

Personal appearances

Photos and signings

Formal speaking engagements

Custom reads for internal functions and launches

System Requirement: 150 custom spots and 150 tune-in spots over 2 week period


Hullabaloo Screening Event


Receive a 45-minute tape of Cartoon Cartoons, complimentary premiums (including stickers, tattoos, balloons and banners), a customizable promo spot and artwork to help promote your event.

Number of spots: 100 tune-in plus optional event promos


Costume Character Appearances

Cartoon Network and Boomerang costume characters and talent are available for rent to help add extra excitement to your local marketing and public affairs events. Great for photo ops and entertaining guests!

Number of spots: no minimum requirement. Rental & Shipping fees.


DVS & Closed Caption Movie Screenings

TCM makes films more accessible to visually impaired audiences through Descriptive Video Services (DVS) by providing on-going DVS screenings featuring many films from its library of over 3,000 films.

TCM also offers many titles with closed captioning for the hearing impaired.

Showcase our special audience screening program and reach an underserved audience.




Receive a 45-minute tape of classic Boomerang cartoons, complimentary stickers, tattoos, balloons, banners and customizable promo spot and artwork to help promote your event.


Customer Retention / Loyalty Hispanic Heritage Month Screening Opportunity




Retail Opportunities



Local Ad Sales

Time Making Tips (Headline News)

AndersonCooper/

Paula Zahn(CNN)

AmericanMorning(CNN)

SAGAwards

(TNT)

NBAPlayoffs

(TNT)

NASCAR Fast Track Promotion (TNT)

Law & Order (TNT)

Cartoon Fridays

(CartoonNetwork)

Adult Swim(Cartoon Network)

Sex & TheCity

(TBS)

Everybody Loves

Raymond/Non-Stop Comedy

Block(TBS)

Digital Upgrade

Custom Digital Acquisition Solutions (Boomerang, CNNfn, CNN en Español)

Dolans Unscripted - Gift With Purchase Opportunity (CNNfn)

CNN en Español Promotional Opportunities (CNNE)

Boomerang/Warner Bros.Upgrade Campaign

(Boomerang/Warner Bros.)

Digital Upgrade

CNN en Español Promotional Opportunities

CNN en Español customizable direct mail, FSIs and door hanger creative

Taggable cross-channel spots

Anchor appearances and custom reads

Customizable corresponding print and radio campaign

Digital Upgrade

Custom Digital Acquisition Solutions

Taggable spots upon launch

Customizable radio spots

Prizing for radio promotions

Tailored custom upgrade promotions to fit market


Digital Upgrade

Dolans Unscripted – Gift with Purchase

Leverage the consumer appeal of America's favorite personal finance experts. Before they're live on the radio they're live on CNNfn's set. Ken and Daria Dolan - hosts of America's #1 personal finance radio show*, and hosts of CNNfn's Dolans Unscripted, bring a fan base of over 2 million avid listeners. Turn these loyal radio fans into your loyal subscribers.

Authors of 4 personal finance books, the Dolans will release their latest book - Don’t Mess With My Money: The Dolans’ No-Nonsense Lifetime Money Plan - on paperback later this Spring. You have the opportunity to use this empowering, informative and entertaining book as an incentive to subscribe to cable.

Quantity of books to be determined.

Number of spots: 300 taggable CNNfn spots within any 2 consecutive weeks in '04. Affidavits are required for book fulfillment.

*Talkers, May 2003

Digital Upgrade Boomerang / Warner Bros. Upgrade Campaign

Select markets will have the chance to offer customers tickets to an advance screening of one of Warner Bros’ 2004 Theatrical releases. – Scooby Doo 2: Monsters Unleashed

(title subject to change)

Just run 250 taggable cross channel spots and the entire theater is yours!

Hispanic Tier Growth

March HispanicNon-Sub


Boomerang)

Hispanic HeritageMonth Non-Sub


Boomerang)

Taggable Spots (CNN en Español, Boomerang en Español)

CNNE Print & Radio Campaign (CNN en Español)


Taggable Spots

Sent upon launch of service

Taggable and bi-lingual

Updated yearly

CNNE custom anchor reads available with spot commitment

System Requirement: 300 spots for custom anchor reads


Taggable Spots

Sent upon launch of service

Taggable and bi-lingual

Updated yearly


CNN en Español Print and Radio Campaign

Drive your Hispanic tier with a fully integrated and customizable corresponding print & radio campaign that speaks directly to your Hispanic subscribers.– Four (4) different versions target the following demographics:

• Women• Men• Family• Generations

Available upon launch

Hispanic Tier Growth March Hispanic Non-Sub Acquisition Campaign


Campaign will highlight various network programming of high appeal to the Hispanic audience; affiliates can include the networks of their choice:

– TBS Superstation – MLB on TBS SAP feed – TNT– NBA Playoffs SAP feed– CNN en Español– Boomerang– HBO Latino




Enrollment deadline: December 15, 2003

Hispanic Tier Growth Hispanic Heritage Month Non-Sub Acquisition Campaign


Campaign will highlight various network programming of high appeal to the Hispanic audience; affiliates can include the network(s) of their choice:

– TNT– NBA SAP feed– TBS Superstation – NCAA College Football SAP feed– CNN en Español– Boomerang– HBO Latino




Public Affairs

Behind the Scenes at CNN: America Votes 2004 (CNN)

Wizard of Oz Screening Opportunity(TCM)


Black HistoryMonth

ScreeningOpportunity

(TCM) Hispanic Heritage Month Screening Opportunity

(TCM)

Trick or Treat forUNICEF

(Cartoon Network)



Costume Character Appearances (Cartoon Network and Boomerang)


Public Affairs





Public Affairs 3-Day Weekend and Blue Ribbon Advance Screenings



Public Affairs





Public Affairs

Costume Character Appearances

Cartoon Network and Boomerang costume characters and talent are available for rent to help add extra excitement to your local marketing and public affairs events. Great for photo ops and entertaining guests!

Number of spots: no minimum requirement. Rental & Shipping fees.

Public Affairs





Public Affairs Hispanic Heritage Month Screening Opportunity




Public Affairs Behind the Scenes at CNN: America Votes ‘04

Partner with CNN to give high school students a once-in-a-lifetime “behind the scenes” tour of television news in the 21st Century

Students will participate in a four-week in-school broadband-based curriculum, featuring a special case study on the 2004 Presidential elections.

The curriculum can culminate with the following promotional overlays:• A competition to send students to CNN’s global headquarters in Atlanta to “shadow” CNN news gatherers for a day.

• A one hour learning event broadcast via satellite from CNN Center where students can ask a panel of CNN experts questions about TV news live, via email and telephone.

The following tools are also available for use with the curriculum:• Digital assets that can be used on your Web site.

• Taggable CNN spot.

• Customizable PSA spot.

• Co-branded materials such as premiums, kits for students, a teacher’s guide, artwork, and a PR tool kit.

Number of spots: 350 tune-in and 150 PSA spots

Flight Dates: October 18-November 1, 2004

Public Affairs

Trick or Treat for UNICEF

Help your community make a world of difference by aligning your system with Cartoon Network and the worthwhile tradition of Trick-or-Treating for UNICEF.

Participating affiliates receive everything need to help kids learn the act of volunteerism: customizable PSAs and press release, artwork, poster, orange donation box order form.

First 50 systems that agree to run the minimum 150 PSAs during the month of October receive fun Cartoon Network premiums to help “cartoonize” their Halloween fundraising events

Number of spots: 150 PSAs

2004 Promotional Presentation

Affiliate Logo Here

tns 04promotion

Entertainment & Humor

sub acquisition wizard

sub acquisition nascar

nonsub acquisition efforts

valuable nonsub

customer retention

customizable promo spot

public affairs

radio promotion