tms credentails

Services & Company Credentials

Innovative Marketing Systems Solutions: Marketing-Program Creation-Business Development-Commercial ResearchEmail: [email protected] C.R. 4030176731 Jeddah JCCI# 126692

● TMS COMPANY OVERVIEW

● TMS SERVICES

● SERVICE PLATFORM-Channel

● SERVICE PLATFORM-CRP

● IN-STORE DEVELOPMENTS

● FOUNDER PROFILE

● TMS CREDENTIALS

● TMS ADVANTAGE

Agenda

● SUPPLY CHAIN OPTIMIZATION

● TMS APPROACH

● METHODOLOGY

● INT’L APPROACH-LOCAL

● APPROACH-6-MATRIX

● PROJECT TIME LINE

● FIELDWORK COMPONENTS

● STREAMLINE-TASK/DATA

● CONCLUSION


TMS Overview

A team of western retail business consultants with expertise in the Middle East retail industry.

mallssupermarkets other retail formats

promotional planning new product launches

growth strategies supplier revenue

management systems

Retail performance-based-solutions

We know first hand what impacts profits and customer appreciation in the retail field

and particularly, the Saudi Retail Market. We have over 20 years of combined Saudi

Arabian hands-on-experience working with multi-cultural work forces; line

associates, store management, middle, and senior management. Our diverse

exposure gives us an edge in the market place.

Innovative Marketing Systems Solutions: Marketing-Program Creation-Business Development-Commercial ResearchEmail: [email protected] C.R. 4030176731 Jeddah JCCI# 126692 Page 4

TMS Services

Innovative Marketing Systems Solutions: Marketing-Program Creation-Business Development-Electronic ResearchEmail: [email protected] C.R. 4030176731 Jeddah JCCI# 126692

• Growth strategy

• Market positioning

• New concept development

• Multi-channel strategy

• Forecasting and data analytics

• Customer (re-enforcement) process

• Promotional planning

• Revenue process improvement

• Store operations

• Vendor/Supplier management

• Merchandising maximization

• Brand enhancement

• Retail and shopper in-sights

• Customer satisfaction surveys

Understanding of the Issues You Face

We have identified a number of specific retail services that improve overall ROI on marketing dollars. You can profit from the

following services:

Managing a business in today’s GCC market is not an easy thing! The challenge

is to figure out where to put your budget, which is unfortunately, limited.


YOUR Channel vs. Competitors

Representative(s)

CPG manufacturers

Distributor

large-scale local Companies

FMCG industry

CPG industry- revenue & POLICIES

Service Platform-channel

An effective channel strategy must reflect shopper's desire vs. retailer’s ability to interact

given the moment of truth “purchase environment”. Our channel strategy assesses a

retailers efforts through the watchful eyes of the shopper/consumer. Our process help to

create focused strategies, processes, services and offers the match of consumer needs with

the retailers resources to service them effectively.

Innovative Marketing Systems Solutions: Marketing-Program Creation-Business Development-Electronic ResearchEmail: [email protected] C.R. 4030176731 Jeddah JCCI# 126692

Our services include; FMCG market studies, electronic data solutions in the

retail sector What is the Customer Re-enforcement

Process? Customer Re-enforcement is a

process designed to emotionally engage

and bond customers to your brand. TMS

has developed a proven retail-focused

methodology that designs the ideal

customer experience for your retail

business.

CRP gives retailers a competitive

advantage through a specific approach.

By leveraging in-store and direct research

and audit tools, we develop a

comprehensive evaluation of the current

customer experience and help our clients

design, execute and manage an

experience that impacts customer value,

loyalty and the bottom line.

Customer re-enforcement

CRP improves

• financial performance

• strengthens competitive

advantage

• drive profitable growth,

• builds brand loyalty

Service Platform-CRP


In-Store Developments

Our diverse exposure gives us an edge in the market place. Currently we are developing new

ways of combining technology and old fashion retail savvy to produce new data on In-Store

consumer behavior and shopping patterns.


Founder Profile

Ahmad A. Khan is the founder of TrendSite

Marketing (TMS), co-founder of Belcurve Pty Ltd.,

International Training Excellence Company (ITEC),

and Cuco Collection Australia Pty Ltd. Ahmad

worked on his M.A. in organizational theory and

earned a B.A. with a specialty in Public Relations & Marketing,

Wayne State University Detroit, Michigan. After a very successful

career in retail with PepsiCo, U.S.A., Ahmad Khan was later

recruited by Pepsi (Bugshan) an internationally renowned

franchise bottler as a training manager focusing on cultural

diversity & procedure analysis. He worked on business cycle

training in manufacturing, retailing, research, and in the service

industries. He has extensive experience in the food industry

working with many distribution and retail organizations. Ahmad

Khan's interest in international business led to the development

of a highly predictive marketing process used by a major

supermarket & retail pharmacy chain in Saudi for marketing

(Calendarized marketing abatement program) CMAP responsible

for managing revenue in the tens of millions of Saudi Riyals.

Ahmad has consulted many companies and has developed a

unique assessment process for the Saudi business community.

Ahmad Khan’s extensive research in organizational theory based

on the latest breakthroughs in cultural diversity ensures

competency and the quick transfer of learning's back on the job,

saving companies time and money.

"The vision of modern trade in Saudi is to sustain the efforts of professional retail development"

16 YEARS OF SAUDI-GCC

RETAIL EXPERIENCE

OVER 16 YEARS OF USA

RETAIL & ORGANIZATIONAL

EXPERIENCE


TMS Credentials


TMS Advantage

• Small Firm with low over head

• Professionals with over 30 years of Market know how experience

• International experience with local understanding

• "Fact based" principle of decision making

• Getting it right the first time

• Out-sourcing with TMS and get better results!

• Save thousands of riyals

compared to the cost of hiring


Supply Chain Optimization

Are your suppliers giving you the maximum discount, promotional offers, do you

have an evaluation process in place? Can you compare your trade discounts to

the rest of the market?

How do you know your company is getting the maximum benefit

from your supplier relationship?

We are the only 100% American owned firm licensed in Saudi by SAGIA (Saudi Arabian General Investment Agency) specializing in

electronic marketing data (retail). We have over 20 years of MENA exposure and retailing (360 degrees) expertise (exposure to retailing, manufacturer, & research). .


TMS Approach

Too often the information in which we base our decisions is not fact based, but rather built on

others experience in the market place. If their experience is good your advice is good, if it is

bad, than guess what? So is your advice!

With our approach to market penetration, you can now rest assured that you are using current

trends and fact based information targeting tools to plan your product launch.

APPROACH TO SUCCESS IN THE SAUDI MARKET…

" If you are serious about succeeding in business,

you need to start off on the right foot with Market & Consumer Insights"


Methodology

ELECTRONIC RESEARCH APPROACH AND METHODOLOGY

We compile and analyze relevant market and technology application information from a broad range of information

sources that are known to be applicable for the task objectives. These sources include numerous market research and

industry specific databases accessible through paid commercial gateways, or "portals" as well as some that are

accessible through the Internet and custom crafted research methods. The specific sources include databases developed

by over a dozen respected global market research firms (for example, Nielsen, MEMRB, TNS, United Consultants &

Researchers-UCR, etc.) in addition to numerous trade-industry-and technology specific sources. For this task, TMS

expects to compile pertinent information extracts from published and unpublished reports for subsequent analysis.

Summary: we develop search strategies that yield general market information and specific data elements relative to the

Saudi Arabian marketplace. Filtering and organizing the obtained information in a manner consistent with its end use.

Reconciling the differences in related data elements from the different sources. Analyzing the resulting information

relative to the study objective. Presenting the resulting analytical output in a concise manner that is most informative to

the client and potential investors.

YOU SEE

SHOPPERS

BUT DO YOU KNOW YOUR CUSTOMERS?

TMSAPPROACH


International Approach with local focus

TMS approach & service offerings responds to our understanding of YOUR needs.

We have developed a client industry/regional needs approach that starts

addressing the specific needs of YOUR market based on APPROACH-6-MATRIX

modeling. TMS is willing to offer the entire model (A6M) or segments as YOU deem

appropriate.

It is our intention to offer an approach that provides YOU with a clear road map of

all activities (input & output) related to measuring & and managing its current

business & potential growth opportunities. Our first object is to align on the scope of

work, resources needed, time of completion, and final output of the project.


APPROACH-6- MATRIX

InSights

1. ASSESSMENT OF COMPETITIVE ENVIRONMENT

• Customers usage & attitude research

• Measure & gauge competitors vs. YOUR market position

• Suppliers analysis; “A balanced scorecard”

• Global trends vs. local industry norms: best practices,

technology, innovation, consumer demands, etc.)

2. YOUR MARKET POSITIONING (Perceptual mapping)

• Auditing, evaluating, and indexing operational

processes; sales/marketing execution performance

measures.

• Evaluate customer service program for the division

under study

• Traveling to major and remote branches in order to

conduct operational performance audits as demanded

• Customer support information systems - CRM

3. CONCLUSIONS AND STRATEGIC DIAGNOSIS

• SWOT analysis

Diagnostic Road Map (DRM)

4. GROWTH STRATEGY

• Conjugate growth objectives and strategic

recommendations

• Sales plan: product and services sales by sector / client

5. MARKETING PLAN-Strategic re-alignment

• Product/service offerings; pre-sells, sells, and post sales

services, pricing strategy

• Commercial organization & internal processes

• Customer relationship management(CRM)

• Human resources development

6. IMPLEMENTATION PLAN

• Work-plan

• Budget / projections

• Performance indicators

The sole purpose is to measure YOUR business

environment and recommend factual based inititives to

manage its business growth


Project timeline-Approach-6-DRM

U&A study

Preparatory work field work – DB,

questionnaires, training

Survey – field work

Data entry and analysis

Report documentation, review &

validation

Analysis other areas Competitive Environment

Interviews / research work through

secondary sources of information

Data analysis

Report documentation, review & validation

SWOT analysis and Final Documentation

Conclusions / preparation

workshop

SWOT workshop

Review and final documentation

1. ASSESSMENT OF COMPETITIVE ENVIRONMENT

• Customers usage & attitude research

• Measure & gauge competitors vs. YOUR market position

• Suppliers analysis; “A balanced scorecard”

• Global trends vs. local industry norms: best practices,

technology, innovation, consumer demands, etc.)

2. YOUR MARKET POSITIONING (Perceptual mapping)

• Auditing, evaluating, and indexing operational processes;

sales/marketing execution performance measures.

• Evaluate customer service program for the division under

study

• Traveling to major and remote branches in order to conduct

operational performance audits as demanded

• Customer support information systems – CRM

3. CONCLUSIONS AND STRATEGIC DIAGNOSIS

• SWOT analysis

INSIGHTS

4. GROWTH PLAN

• Formulation of growth objectives and strategic lines of

action

• Sales plan: product and services sales by sector / client

5. MARKETING PLAN (RE)FORMULATION

• Product portfolio and post sales services, pricing strategy

• Commercial organization & internal processes

• Customer relationship management (CRM)

• Human resources development

6. IMPLEMENTATION PLAN

• Work-plan

• Budget / projections

• Performance indicators

DRM

Week 1

Week 14

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-6 w

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3-4

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2-3

we

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2-3

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Evaluate current objectives and strategies

for more organization success

Balanced goal setting workshop

Realistic time line set

Review and final documentation

Workshop

Process explanation

• Provide assistance in moving through

difficult phase.

• Provide active direction throughout the

process.

• Actively help set strategy.

• Actively pursue certain ideas.


Field Work Components-Summary

Customers

Competition

Suppliers

Competition Industry Market

Trends

CORE DELIVERABLE:

Current customer profile: by category, i.e., sector, division of services and as per YOUR company segmentation etc.

Market segmentation: by customer, channel, share, value, volume

Customer analysis: by satisfaction, cluster fact characteristics, YOUR performance vs. total market

SWOT: by analysis & conclusions

Global trend comparison: by major markets scale with MENA (Middle East, North Africa)

Field work: surveys, work shops, focus

groups

Field work: surveys, work shops, focus

groups

Fieldwork: interviews & data mining

Secondary data source, portals &

established gateways & sector reports

input output

INSIGHTS

Assessment of YOUR Business Climate

Weaknesses

SWOT

Exte

rnal

An

alys

is

Inte

rnal

An

alys

is

Strengths Weaknesses

Opportunities Threats

S W

O T


Streamline: task-data type-resources

Task

Data type

TMS-Team

(in close coordination with XXX

management, salesman, and

technicians)

F2F in-depth

interviews with:

Top 10%current

Customers by sales value

Top 10% potential customers

By profile definition

XXX’s customers database

Analysis

Survey covering all companies

in three sectors (P&P,

Packaging & Government): aprox. # companies

YOUR customers database analysis

• Business description & contact details

• Description machinery (years-old, manufacturer…)

• Vol. of consumption of accessories, paper and other consumables.

• Valuation of purchasing patterns

• Main distributor: name, sales, product brands, prices, distribution

channels, & post-sales services (IF ANY)

• Satisfaction levels with supplier and unmet needs

• Investment over the next three years / business growth

• Business description & contact details

• Description machinery (years-old, manufacturer…)

• Vol. of consumption of accessories, paper and other consumables.

• Name of major distributors

Survey company-TMS affiliates

(under supervision of TMS –

Affiliates)

Resources

IMPLEMENTATION


Call Us Today

TMS...the fact based marketing solution for your new or existing

business. Our goal is to facilitate your company with its peak

revenue, based on the total market performance. We will paint a

clear factual picture and manage your action recommendations as

well.

Please contact us anytime! We look forward to hearing from you:

Indeed!We specialize in the revenue maximization of Retail projects in Saudi & the GCC.

http://trendsitemkt.com/contact_us

Innovative Marketing Systems Solutions: Marketing-Program Creation-Business Development-Commercial ResearchEmail: [email protected] C.R. 4030176731 Jeddah JCCI# 126692 Page 20

Retail in the ME “Evolution vs. Revolution"”

Thank you! & Shop Again

PUSH

To

Start

In-Store

In-Sights

Shoppers

Activity

Habits

Time & Motion

Consumer

”TMS In-Store Solution for Efficiency ”

Conclusion

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tms credentails

Documents

marketing dollars

saudi retail market

retail sectorwhat

retail field

jeddah jcci

public relations marketing

store management

middle east retail industry