TML BLUE BLOOD

Daniel Testa - 810-126-698

Internet Marketing Recommendation

MKTG 404

http://tmlblueblood.blogspot.ca/

Why Internet Marketing?

USAGE GROWTH ON INTERNET USERS IN CANADA

Where in Canada?

The Social Network

Overview

Blog, and why it was selected.

Persona

Posts

Social Media

Summary

TML BLUE BLOOD

Hockey fans

Toronto Maple Leafs fans

Up to date news on Leafs & NHL

Easy to follow and find

Quick read

Persona

Die hard sports fans. (Leafs fans)

Blue Blood

Straight analysis on topic

Has basic knowledge of team

Blog Titles

TEAM BREAKDOWN +

GRADES

WELCOME TO BLUE BLOOD

THE CAPTAIN

THE DRAFT

THE TIMES ARE CHANGING

MARLIES

AND THE TORONTO MAPLE LEAFS

SELECT...

THE WEEK THAT WAS

ONE OF A KIND FANS

SO MANY CENTERS, SO LITTLE TIME

Social Media

http://www.facebook.com/pages/TML-Blue-

Blood/148334051948598

https://twitter.com/tmlblueblood

http://www.youtube.com/playlist?list=PL2454029B3FC

72269&feature=plcp

http://pinterest.com/testadan/tml-blue-blood/

Summary

Google Analytics

TML BLUE BLOOD

UP TO DATE TWEETS TWEETS ON POSTS

FOLLOWED LEAFSLEAFS FOLLOWED ME

RELIABLEQUICK

5 videos in TML Blue

Blood

7 Videos in Favorites

Various videos on players

and fans.

11 Pins in TML Blue Blood

13 Followers: 15 Following

Pins and Re-pins of Leafs stuff

Best TurnoverUsed for other

things as well

Social Bookmarks

#1 Reddit

Recommendations• Website

• Blog

• SEO (Search Engine Optimization)

• PPC (Pay-Per-Click)

• Display ads

• Social Media Campaign

• Affiliate Marketing

• Press Release

• Email Marketing

• Mobile Marketing

Website

1st stop to everything

LEAFS

Stats

Scores

Standings

Expand into other sports

Blog http://tmlblueblood.blogspot.ca/

New Writers

Professional Analysis

Highlight Videos

#3 Pinterest

SEO- Search Engine Optimization

#1 Facebook Page

#4 Youtube

#8 BLOG

8/10 Linked

directly to TML

Blue Blood

#10 Twitter

PPC- Pay-Per-Click

Display Ads

Top 10 Website to Display AdsNHL.com

MapleLeafs.com

TSN.ca

Sportsnet.ca

CBCSports.ca

Bleacherreport.com

AHL.com

ESPN.com

Hockeybuzz.com

Facebook

Social Media@LeafsBB20

Affiliate MarketingOffer Promotional Incentive

through website and social

media.

Receive 10% off Shop.NHL.com

PR- Press Release

Social Media Release About our latest Posts

E-Mail Marketing

Email for every

post or Big

news story

Can Spread

quick by

forwarding

Mobile Marketing

Everybody

has a smart

phone

iphone to Android

Thank You!

• Visit us @ http://tmlblueblood.blogspot.ca/Daniel Testa 810126698