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THE LOUISIANA MARATHONBLUECROSS BLUESHIELD PRESENTATION
1EXXONMOBIL PARTNERSHIP OPPORTUNITIES | NOVEMBER // 2012
EXXONMOBIL PRESENTATION
EVENT STRUCTURE THE LOUISIANA MARATHON
‣ OVERALL EVENT // A RUNNING FESTIVAL
‣ THE LOUISIANA MARATHON & THE HALF MARATHON
‣ THE ADVOCATE CYPRESS 5K & KIDS MARATHON
‣ THE EXPO // SPEAKER SERIES & PASTA DINNERS
‣ POST RACE PARTY
2EVENT STRUCTURE
EVENT OVERVIEW SUNDAY - NOVEMBER 11 // 2012‣ The Advocate Kids Marathon 9-Week Race Program Begins
FRIDAY - JANUARY 18 // 2013
‣ The Expo (12:00-7:00 p.m. The Belle)
SATURDAY - JANUARY 19 // 2013
‣ The Advocate Cypress 5k & Kids Marathon (8:00 a.m. Start at the Capital)
‣ The Expo & Pasta Dinner Speaker Series (10:00 a.m. – 7:00 p.m. The Belle)
SUNDAY - JANUARY 20 // 2013
‣ The Marathon & The Half presented by Michelob Ultra (7:00 a.m. Start at the Capital)
‣ Finish Festival (9:00 a.m. at AZ Young Park – Louisiana Welcome Center)
‣ Post-race Party(6:00 -9:00 p.m. at the Manship Theatre
THE 2012 STORY
2,830 PARTICIPANTSFROM 46 STATES
AND 11 COUNTRIES 234 TOP FINISHERS
IN 13 AGE GROUPSSUPPORTED BY OVER
600 VOLUNTEERS
THE COURSE.DOWNTOWNRIVERFRONT AREALSU CAMPUSTHE LAKESCITY PARKGOODWOOD/TARA
THE NUMBERS.800+ MARATHON1300+ HALF 400+ 5K & 300+ KIDZ 3000+ SPECTATORS600+ VOLUNTEERS
AGES 0-10 (1%)AGES 11-19 (5%)AGES 20-29 (22%)AGES 30-39 (29%)AGES 40-49 (25%)AGES 50-59 (13%)AGES 60-69 (4%)AGES 70-79 (1%)
TOP 10 STATES2102 - LOUISIANA166 - TEXAS80 - MISSISSIPPI40 - GEORGIA38 - ALABAMA35 - MISSOURI35 - TENNESSEE27 - NORTH CAROLINA27 - ARKANSAS23 - CALIFORNIA
FINISH FESTIVAL12 BEER SELECTIONS 9 RESTAURANTS2 LOUISIANA BANDS1 BEAUTIFUL DAY
LOUISIANA MARATHONPARTNERSCORPORATE
Albemarle
Associated Grocers*
Baton Rouge Area Sports Foundation
Baton Rouge Area Conventions & Visitor Bureau
Baton Rouge Chamber
Baton Rouge General
Belle of Baton Rouge
BlueCross BlueShield
B-Quick Athletic Development
City Of Baton Rouge
Core Occupational*
Crescent Decal Specialist
DOW
EMCO Technologies
Franco’s Athletic Club
Garrity Print Solutions
Home Bank
Louisiana Travel
LSU Health
Manship Theatre
Mizuno
Mockler Beverage
NOLA Lending
Our Lady of the Lake
Paretti Family Of Dealership:
- Range Rover
- Land Rover
- Mazda
- Jaguar
Salvation Studio
Shaw Center
tascPerformance
Varsity Sports
Workbox
MEDIA PARTNERS
The Advocate
Channel 2 - WRBZ*
96.1 The River
102.5 WFMF
Talk 107.3 FM
FOOD & BEVERAGE
Bayou Teche Biere
CC’s Community Coffee House
Clif Bar & Clif Shot
Covington Brewhouse
Dasani
Doe’s Eat Place
Edible Event
Fresh Junkie
Hoegaarden
Lazy Magnolia Brewing Company
Lucy’s Retired Surfers Bar and Restaurant
Michelob Ultra
PowerAde
St. Arnold Brewing Company
Serrano’s Salsa Company
Stella Artois
Tin Roof Brewing Company
Viking Cooking School
Whole Foods Market
9The 2012 //2013 Story
2013
RENDEZVOUS RACE // 2013 JOIN PARTICIPANTS FROM 46 STATES & 11 COUNTRIES AS THEY RETURN TO RUN OUR FAST, FLAT & FESTIVE COURSE THRU THE LAKES, ALONG THE DOWNTOWN RIVER AREA, ON CAMPUS & IN HISTORIC NEIGHBORHOODS
A RENDEZVOUS RACEJANUARY 18-20 // 2013UPDATED COURSEEXPANDED EXPO NEW V.I.P. AREA EXTENDED F&B OFFERINGSMORE CHARITY PARTNERSINCREASED MILITARY SUPPORTKIDS MARATHON ACTIVITY BOOKLET
USMCWE WILL SUPPORT
MILITARY CHARITIES AND WELCOME
A COLOR GUARD START& BRASS BANDS
AT CHEER ZONES
LOUISIANA SHOWCASE1 DISH // JAMBALAYA
SERVED MULTIPLE WAYSBY MANY CHEFS
FROM AROUND THE LAREADY TO SHARE
TO MEET & GREET
MILITARY CHARITY SUPPORT TLM will work with the following military charities in 2013-2014
15BASIC OFFERINGS PROVIDED BY THE LOUISIANA MARATHON
USMC PARTNERSHIPPROVIDING A VEHICLE FOR BUILDING RELATIONS
THE LOUISIANA MARATHONA THREE DAY RUNNING FESTIVALWITH YEARLONG ACTIVITIES
Pre-RaceBuild Up Friday ExpoFriday Expo Saturday Expo,
RacesSunday Races,
FestivalPost-Race
Recaps
PARTNERS LAMOC Activities
300-500 Volunteers
5-6,000 Participants
2-4,000 Friends & Family 7-10,000 Total
300-500 Volunteers
5-6,000 Participants
2-4,000 Friends & Family 7-10,000 Total
300-500 Volunteers
5-6,000 Participants
2-4,000 Friends & Family 7-10,000 Total
800-1,000 Volunteers
5-6,000 Participants
2-4,000 Non Participants
7.8-11,000 Total
Social Sharing Spike of Finish Line Shots, Timing/ Rankings, Website Visit Spike
VOLUNTEERS Outreach, Training 300-500 Volunteers
5-6,000 Participants
2-4,000 Friends & Family 7-10,000 Total
300-500 Volunteers
5-6,000 Participants
2-4,000 Friends & Family 7-10,000 Total
300-500 Volunteers
5-6,000 Participants
2-4,000 Friends & Family 7-10,000 Total
800-1,000 Volunteers
5-6,000 Participants
2-4,000 Non Participants
7.8-11,000 Total
Front Page / Sports Page Coverage of The Advocate in Baton Rouge and New Orleans
Mention on Nola.com/T-P...
Mentions on dozens of industry sites and running blogs
Sharing on YouTube, Vimeo
Sharing on Running Time / Social Networks sites
ATTENDEES/PARTICIPANTS
Races, Expos, Running Clubs, Clinics
300-500 Volunteers
5-6,000 Participants
2-4,000 Friends & Family 7-10,000 Total
300-500 Volunteers
5-6,000 Participants
2-4,000 Friends & Family 7-10,000 Total
300-500 Volunteers
5-6,000 Participants
2-4,000 Friends & Family 7-10,000 Total
800-1,000 Volunteers
5-6,000 Participants
2-4,000 Non Participants
7.8-11,000 Total
Front Page / Sports Page Coverage of The Advocate in Baton Rouge and New Orleans
Mention on Nola.com/T-P...
Mentions on dozens of industry sites and running blogs
Sharing on YouTube, Vimeo
Sharing on Running Time / Social Networks sites
SPECTATORS Races, Expos, Running Clubs, Clinics
300-500 Volunteers
5-6,000 Participants
2-4,000 Friends & Family 7-10,000 Total
300-500 Volunteers
5-6,000 Participants
2-4,000 Friends & Family 7-10,000 Total
300-500 Volunteers
5-6,000 Participants
2-4,000 Friends & Family 7-10,000 Total
800-1,000 Volunteers
5-6,000 Participants
2-4,000 Non Participants
7.8-11,000 Total
Front Page / Sports Page Coverage of The Advocate in Baton Rouge and New Orleans
Mention on Nola.com/T-P...
Mentions on dozens of industry sites and running blogs
Sharing on YouTube, Vimeo
Sharing on Running Time / Social Networks sites COVERAGE
Press About Sponsorships, Partnerships, Event Details/Updates
Content Updates to our Website ...Social Media activity across Facebook, Twitter, YouTube, ...Sharing with Key Partners and Influencers ...
Content Updates to our Website ...Social Media activity across Facebook, Twitter, YouTube, ...Sharing with Key Partners and Influencers ...
Content Updates to our Website ...Social Media activity across Facebook, Twitter, YouTube, ...Sharing with Key Partners and Influencers ...
Content Updates to our Website ...Social Media activity across Facebook, Twitter, YouTube, ...Sharing with Key Partners and Influencers ...
Front Page / Sports Page Coverage of The Advocate in Baton Rouge and New Orleans
Mention on Nola.com/T-P...
Mentions on dozens of industry sites and running blogs
Sharing on YouTube, Vimeo
Sharing on Running Time / Social Networks sites
16THE PLAN FOR THE LOUISIANA MARATHON // 2013
Our running festival has high frequency
of engagement, across 4-10 days
[ Friday through the post-race recap/early bird sign up ]
THE LOUISIANA MARATHONEXXONMOBIL PARTNER OPTIONS
‣ THE LOUISIANA MARATHON presented byEXXONMOBIL
‣ THE EXPO AND/OR THE SPEAKER SERIES presented byEXXONMOBIL
‣ EXXONMOBIL - CORPORATE PARTNER OF THE LOUISIANA MARATHON
‣ EXXONMOBIL - COMMUNITY SCHOOL PARTNER OF THE ADVOCATE KIDS MARATHON
17PRESENTING THE LOUISIANA MARATHON
18BLUECROSS BLUESHIELD LOUISIANA 2 STEP | 2 STEP 4 KIDS LOGO ASSET PRESENTATION | SEPTEMBER // 2012
THE LOUISIANA MARATHONTLM BRAND ASSET PRESENTATION
EXXONMOBIL PARTNERSHIP OPPORTUNITIES | NOVEMBER // 2012
TLM BRAND ASSET PRESENTATION
OPTION 1 THE LOUISIANA MARATHON PRESENTED BY EXXONMOBIL
**DETAILED BENEFITS IN LETTER OF AGREEMENT
Full Running Festival & Marathon Race LogoUsed on White Medium Applications
Full Running Festival & Marathon Race LogoUsed on Black Medium Applications
WEBSITE
SITE-WIDE MASTHEAD & FOOTER
SPOT LIGHT CONTENT ON THE HOME PAGE 25/7/12
LINKS TO EXXONMOBIL SITESDIRECTORS BLOG CONTENT
SIX MONTHS FROM 2012 STATSOVER 62,000 VISITS
35,000 UNIQUES3:15 DURATION
170,000 PAGE VIEWS
2012-2013 EVENT TO-DATE STATSOVER 50,000 VISITS
30,000 UNIQUES2:54 DURATION
130,000 PAGE VIEWS
THE RACES
START & FINISH LINE CHUTES
MILE & KILOMETER MARKERS
THE FULL
THE HALF
THE HALF
THE FINISH LINE
THESE IMAGES ARE SHARED VIA SOCIAL
AND PRINTED FOR WALL MOUNTING...
BY THE THOUSANDS.
RACE BIBSMARATHON
THE HALF5K
KIDS MARATHON
RUNNER’S WORLD & RUNNING TIMES PRINT AD
HANDOUTS, POSTED FLYERS
OFFICIAL RACE MAGAZINE GUIDE
WE ARE PARTNERING WITH THE ADVOCATE TO PRODUCE OVER 130,000 56 PAGE RACE
MAGAZINE GUIDES 120, 000 IN CIRCULATION
& 10,000 DISTRIBUTED AT HOTELS, RESTAURANTS, THE
AIRPORT, THE EXPO, THE FINISH FEST
THE ADVOCATE KIDS MARATHONACTIVITY BOOKLET
& RACE PROGRAMWE ARE PARTNERING WITH ADVERTISERS & SPONSORS TO PRODUCE OVER 155,000
44 PAGE ACTIVITY BOOKLETS WITH PUZZLES, WORD
SEARCHES, CONVERSATION CHALLENGES, NOTES ABOUT
MATH & THE SCIENCE OF RUNNING, AND THE 26.2
MILE / 9-WEEK RUNNING PROGRAM AND LOG FOR
KIDS 4-12. DISTRIBUTED AT SCHOOLS
AND IN THE PAPER
OPTION 2THE EXPO AND/OR THE SPEAKER SERIES PRESENTED BY EXXONMOBIL
**DETAILED BENEFITS IN LETTER OF AGREEMENT
The Expo Event Logo // Expo Presenting Sponsor OnlyUsed on White Medium Applications
The Expo Event Logo // Expo Presenting Sponsor OnlyUsed on Black Medium Applications
The Expo Event Logo // Expo Presenting Sponsor OnlyUsed on White Medium Applications
The Expo Event Logo // Expo Presenting Sponsor OnlyUsed on Black Medium Applications
OPTION 3EXXONMOBIL - CORPORATE PARTNER OF THE LOUISIANA MARATHON
**DETAILED BENEFITS IN LETTER OF AGREEMENT
OPTION 4EXXONMOBIL - COMMUNITY SCHOOL PARTNER OF THE ADVOCATE KIDS MARATHON
**DETAILED BENEFITS IN LETTER OF AGREEMENT
THE LOUISIANA MARATHONEXXONMOBIL FINANCIAL CONSIDERATIONS
‣ $40,000 - THE LOUISIANA MARATHON presented byEXXONMOBIL
‣ $15,000/$7,500 - THE EXPO AND/OR THE SPEAKER SERIES presented by EXXONMOBIL
‣ $5,000 - EXXONMOBIL - CORPORATE PARTNER OF THE LOUISIANA MARATHON
‣ $2,500 - EXXONMOBIL - COMMUNITY SCHOOL PARTNER OF THE ADVOCATE KIDS MARATHON
34EXXONMOBIL FINANCIAL CONSIDERATIONS
THANK YOU
35EXXONMOBIL PARTNERSHIP OPPORTUNITIES | NOVEMBER // 2012