TRACY L. COPELAND, RPh, CHC2134 Lake Crest Dr 682.226.9097Grapevine, TX 76051 tcop@novonordisk.com ______________________________________________________________________

PHARMACIST - CLINICAL EDUCATOR - ACCOUNT MANAGER

Performance Profile

Highly accomplished, relationship-driven Pharmacist professional with complex healthcare landscape experience and the strategic business acumen required to combine diverse market access knowledge with clinical expertise and a population health perspective.

Core Competencies/Professional Skills

Clinical Competencies Account Competencies-Clinical Pharmacist -Strategic Account Planning-Certified Health Coach -Customer Relationship Management-Population Health Management -Value Proposition Delivery-Disease Management -Product Launch Excellence-Transitions of Care -Contract/Rebate Negotiations-Formulary Development/P&T Process -Sales Pull-Through Leadership-Clinical Guidelines Development -Co- Promotion Collaboration-Clinical Staff Education & Resources -Business to Business Strategy-Clinical Communications/Presentations -Cross-Functional Leadership

Customer ExpertiseManaged Markets: Regional/National-Commercial MCO, Medicare, Medicaid, PBM; Government Entities: US Public Health Service, VA/DOD, Indian Health; Integrated Delivery Networks ACOs/Medical Groups, Employer Coalitions, Health Plan Associations, Advocacy Groups, Medical Professional Associations, National/Regional Medical Meetings and Conferences.

Therapeutic Area ExpertiseHealth Coaching, Medication Adherence, Diabetes, Cardiovascular Disease, Women’s Health, Asthma, COPD, Depression, Anxiety, Alzheimer’s Disease/Dementia, Alcohol Withdrawal, GI Disorders, Lupus, Health & Wellness, Disease Management & Prevention, Care Management Program Development

PROFESSIONAL EXPERIENCENOVO NORDISK INC, Princeton, NJ 2015 – 2016Market Access, Regional Account ExecutiveExecuted on all aspects of “access” for sales/marketing activity in the assigned Fort Worth geography with targeted managed care accounts, non-federal institution accounts, IDNs, hospital Systems, medical groups, employers, coalitions, pharmacy and medical industry organizations, and academic affiliations. The Account Executive is responsible for implementation of the following:

Formulary consideration and maintenance for Novo Nordisk product portfolio, including contract initiation, evaluation, and maintenance for life cycle

Vertical integration of corporate and brand awareness across customer organizational structure

Coordinate and integrate field sales efforts in pull-through opportunities for assigned customer base; align business planning with field sales organization

Identify and develop strong customer relations at multiple organizational levels and utilize advocates to create opportunities for NNI and business partners

Strong collaboration with field partners, including diabetes educators and medical liaisons, for maximum uptake for non-branded care management and education programs

Facilitate as appropriate other field force customer engagement including, but not limited to: MM Strategy, Field Sales, Medical, Trade, Institutions, PCOR, and Brand Teams

Identify patient care gaps for targeted customer organizations, leading to strategic evaluation of NNI resources and personnel that could assist in achieving positive patient outcomes in diabetes and obesity

Participate in meetings, exhibits, conventions and advisory groups to establish optimal customer relations

GLAXO SMITH KLINE, Raleigh, NC 2012 – 2015Care Management LiaisonCreated and delivered complex population health and disease management initiatives across multiple healthcare delivery segments within targeted disease states, and collaborated with C-suite level clients to deliver quality metric-driven results and patient satisfaction. Provided care management resource expertise to account manager partners to deliver optimal customer service across multiple regional and national IDNs and MCOs.

Collaborated with cross-functional account and care management teams to develop a multi- disease state program for the Saint Tammany hospital system and long-term care centers in Louisiana. The team garnered the prestigious Gold QIE (Quality, Innovation, and Excellence) award for this program in 2013.

Designed and implemented a national Wellpoint /Anthem care management program for Asthma, COPD, and Medication Adherence quality outcomes. Selected as a finalist for QIE Award for 2014.

Selected for a 2013 Spirit Award for significant collaboration activities.

DAIICHI – SANKYO, Parsippany, NJ 2007 – 2012Value Selling Account ManagerProvided high level regional managed markets relationship and strategic leadership for multiple products and disease management programs across a geography that included TX, OK, and AR. Coordinated with sales leadership for comprehensive pull-through programs, and utilized clinical product support to develop initiatives to support company branded and non-branded strategies.

Achieved #1 regional sales with 150% over sales targets, resulting in selection as a national Gold Cup winner for 2010.

Recognized with the “Purple Cow” Account Manager Excellence award in 2009 for peer to peer collaboration and departmental leadership.

Negotiated Tier 2 status contracts for Benicar, Azor, and Welchol for 90% of regional MCO accounts.

Collaborated on co-promotion strategies with Lilly for Effient, including disease management programs supporting Acute Coronary Syndrome.

PRIME THERAPEUTICS, Irving, TX 2005 – 2007Pharmacy Services ManagerDirected a team of pharmacists and technicians that supported mail service prescription service that served BCBS clients in TX, OK, NM, IL, and FL.

Initiated new customer service processes for patients with incorrect Rx or missing shipments, resulting in increased efficiencies from 3 days to 1.3 days.

Developed and implemented unique quality program for documentation/reduction of pharmacist errors, resulting in 50% reduction of pre-ship Rx errors.

Provided strategic support for expansion/start-up of Albuquerque, NM facility. Developed and implemented certified technician training program.

FOREST LABORATORIES, New York, NY 2001 – 2005Regional Account ManagerAchieved optimal outcomes for regional managed care account customer relationships, product launch excellence, contract/rebate negotiations, positive formulary status, pull-thru leadership, and market share goals for a geography that included TX and OK.

Achieved positive formulary status for Celexa, Lexapro, Namenda, and Campral for 95% of assigned managed markets accounts

Consistently outperformed target market share for top regional accounts at 130% of goal.

Selected as HIRC Best Account Manager for 2004 per customer nomination.

PACIFICARE OF TEXAS, Dallas, TX 2000 – 2001Clinical PharmacistProvided regional clinical pharmacist support for national formulary development and P&T process, DUR Cost analysis, clinical program initiatives, internal clinical staff education, physician group counter-detailing, PBM and Rx services, and internal quality committees and projects.

SOLVAY PHARMACEUTICALS, Marietta, GA 1998 – 2000Medical Science LiaisonSupported brand strategies with clinical support activities that included the identification and establishment of relationships with key opinion leaders in assigned academic medical center OB/GYN departments, for clinical study and speaker program activities. Created and implemented clinical presentations for the MSL staff for regional and national managed markets customers. Delivered internal clinical presentations for sales.

HARRIS METHODIST HEALTH PLAN, Fort Worth, TX 1996 – 1998Clinical PharmacistServed as clinical pharmacist and assistant pharmacy director for a regional health plan within an integrated delivery system. Developed P&T committee process and materials, formulary process communications, clinical guidelines, prior authorization approvals, medical group support and counter-detailing, physician newsletters, and patient pharmacy support materials. Provided employer group disease state and pharmacy benefit education for targeted employee health and wellness goals.

Other Relevant ExperienceMail Order Staff Pharmacist, Merck Medco; Pharmacy Mgr., Kroger Food & Drug.

Education & Licensure

BS Pharmacy The University of Texas at AustinRegistered Pharmacist Texas State Board of Pharmacy

Certifications

Certified Health Coach National Society of Health Coaches Population Health Improvement Jefferson School of Population HealthPharmaceutical Management Program Rutgers UniversityAMCP Management Development Program University of Southern California

Professional Organizations

Academy of Managed Care Pharmacy Southwest Affiliate AMCP American Pharmacists Association Texas Pharmacy AssociationTX Society of Health System Pharmacists Metroplex Society of HS PharmacistsNational Society for Health Coaches International Assoc Health Coaches

Professional References Available Upon Request