tips to market your law firm

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TIPS FOR MARKETING YOUR LAW PRACTICE by rick poster

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Page 1: Tips To Market Your Law Firm

TIPS FOR MARKETING YOUR LAW PRACTICE

by rick poster

Page 2: Tips To Market Your Law Firm

PREFACEAs an attorney, there is a difference between a financially

successful attorney and an attorney who struggles financially. It has nothing to do with their knowledge of law, but it's the

ability to market his or her services to potential clients. "!

Marketing a law practice isn’t always the same as marketing other types of businesses. There are many ways you can market your practice, here are some helpful suggestions.

Page 3: Tips To Market Your Law Firm

CHOOSE A SPECIFIC TYPE OF LAW

Set yourself apart by choose one type of law to focus on. If you focus on one type of law it helps out the client too. The client is looking for a lawyer who can focus on what they need individually, rather than someone who spends their attention between several specialities. Lawyers who specialize in a particular type of law generally earn more those who don’t.

Page 4: Tips To Market Your Law Firm

CHOOSE A NICHE

Now that you’ve gotten that speciality, take it a step further. Make your services even more niche based, by finding what niche works for you. Targeting clients form a particular region can help your client base understand that you are focused on this niche. Include this niche on your website, or promotional tools that can help you focus on growing your client base within that community by referrals by businesses or individual clients.

Page 5: Tips To Market Your Law Firm

BUILD THAT REFERRAL LIST

Sometimes lawyers try to do too much at once. A good example of this is, a new attorney might go through an entire list of potential clients and referrers too fast. Not all of these people will need legal services at the same time. So going on a massive contacting spree can just be a waste of time. "

A good suggestion here is to build up a list of prospective clients and referrals. Contact them when you feel you can give them service. Keep a list of potential clients at the top of your head at all times. This could lead to a bigger referral list and a more healthy business over time.

Page 6: Tips To Market Your Law Firm

YOUR WEBSITE

One of the first marketing steps you can take is to build a website. The site should showcase what you do. It should state your speciality and you niche. But the one crucial thing your site should include is helpful resources. This could mean offering a free e-book or even links for people looking for information on your area of expertise.

Page 7: Tips To Market Your Law Firm

CONNECTIONS

Once your site is set up with some resources, take it a step further. Make some connections with people and businesses in your community who can promote your information can give those resources away to them for free. This can help you amplify your approach.

Page 8: Tips To Market Your Law Firm

SOCIAL MEDIA PRESENCE

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Maybe one of the most powerful marketing tools for businesses. With social media you can build your contacts and be active in your community. You can use these sites to provide information on your business and legal services.

Page 9: Tips To Market Your Law Firm

-Rick PosterThanks for watching!