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Tips on How to Use the New LinkedIn Company Page

The folks at LinkedIn have made some big changes to the LinkedIn company page platform, with a clear move totry and cater more to businesses using the social media platform.

This is good news for small business owners – creating a new dimension to social media campaigns andLinkedIn efforts by introducing another dynamic content stream.

Your LinkedIn company page is no longer a static, boring and isolated page. The new updates mean that it isnow possible to make your company page more attractive by using rich media content, such as: YouTube clips,images, hyperlinked banners and links to websites or blogs.

In a nutshell, it is now possible to post business updates on your company page. This may not seem like a bigdeal, but believe me it is!

What this means for your business – you can now approach your LinkedIn company page as if it were anothersocial media platform, creating strategies and schedules and building strong audiences to maximise your onlinepresence and potential.

A few things to note… Spend time creating a really strong LinkedIn company page, use a well-written andinformative description of your company, and make use of the products/services page, providing all necessaryinformation that can add value to your business.

My Tips

How to build a strong audience for your company page – company followers

Encourage existing employees to link with your page

Follow other relevant company pages, such as: current customers, key industry figures/players, potential clients,

related businesses and relevant established connections that you may be able to leverage.

Send announcements – tell people you have a company page and why they should follow it

Send call-to-actions to exiting audiences: Twitter, Facebook, LinkedIn connection, Email lists etc.

Approach the new company page updates feature with direction – have a well rounded content strategyformulated, which may include:

Business updates: current job openings, relevant breaking news etc.

Customer focused: provide value-added updates, advice, tips etc.

Lead and conversion generation: explain product/service benefits, use recommendations/case studies etc.

Traffic generation: create new rich content, link to other social media platforms or blog posts, share orcomment on other posts/articles etc.

Actively communicate and engage – like I have stated many times in blogs and articles, social media is social.Take time to establish and develop business relationships.

Monitor the company page update streams for business opportunities or for messages that provide a base tonetwork. This can be a particular activity that is commonly overlooked or undervalued. Helping other businessesby sharing, commenting or recommending their content in their company update will increase your own businessvisibility and influence.

Remember, use different types of media, such as images or clips in your LinkedIn company page updates. Keepyour social media approach consistent and in line with your business objectives.

How do you think these changes will affect your businesses approach to LinkedIn?

Do you have a company page on LinkedIn that has integrated these new changes into its social mediastrategies? If so feel free to share your page here!

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