tips on building a linkedin company page

SociaLink Consultancy Limited reserves all rights on all the information contained in this document

Tips on Building ALinkedIn Company Page

November 2017

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LinkedIn Connects Millions of Professional and Companies

With 500Million+ Global Members and 1.6M+ Members in Hong Kong

The use of LinkedIn company pages grew from 24% to 57% YOY

Top recruiters are 60 % more engaged with LinkedIn recruiting tools (vs. average)

Reference: LinkedIn, 2017SociaLink Consultancy Limited reserves all rights on all the information contained in this document

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Professionals in Hong Kong are looking for opportunities on LinkedIn

Reference: LinkedIn, June 2017SociaLink Consultancy Limited reserves all rights on all the information contained in this document

Top Job Industries

Top Trending Topics

Finance, Consumer, High-tech, Corporate, Educational, Manufacturing, Recreational & Transportation

Management Accounting, Start-ups, Presentations, Investment & Finance Transformation

53%

Connect and

CommunicateNetwork with other professionals

47%

Research People and

CompaniesLearn about what other colleagues are doing

59%

Professional InsightsStay up to date on industry

discussions

43%

Seek Career

OpportunitiesResearch career opportunities

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First Glance of LinkedIn Company Page

> Build your business awareness with a LinkedIn Company Page <SociaLink Consultancy Limited reserves all rights on all the information contained in this document

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Tips on Bettering your Company PageHow to make it look and feel good?


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Tips on Bettering your Page> Attractive top banners, cover tab photos for better business impressions. <


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Tips on Bettering your Page

Reference: AXA LinkedIn page(https://www.linkedin.com/company/2221/)


> Include business mottos and visions in visuals. <

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> More formats (video, photos) to be included in Life Tab to show amazing company culture.

> Links to company’s other social media platforms / website to drive traffic.



P.9Reference: AIA LinkedIn Page(https://www.linkedin.com/company/406952/).

Tips on Bettering your Page> Encourage more employees to connect to the page to enhance page exposure. <


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> Visuals to fit the LinkedIn specificationLinkedIn Image Specifications: http://bit.ly/2pOr7mO

> Use of hashtags to gain exposure.



http://bit.ly/2pOr7mO

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> Include link to company websites, articles and newsletters for followers who are interested to know more.

Reference: AXA LinkedIn Page.(https://www.linkedin.com/company/2221/)



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Reference: Manulife LinkedIn page (https://www.linkedin.com/company/2691/)and Roy Gori’s article.

Tips on Bettering your Page> Inviting CEOs to share insights in LinkedIn articles, and sharing them on company page <


https://www.linkedin.com/feed/update/urn:li:activity:6288471471803166720

https://www.linkedin.com/feed/update/urn:li:activity:6288471471803166720

https://www.linkedin.com/pulse/three-key-ingredients-great-teams-roy-gori/

https://www.linkedin.com/pulse/three-key-ingredients-great-teams-roy-gori/

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Enriching Page Content What you can write on your company page?


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Corporate News and UpdatesAwards and achievements, community involvement, events and activities

Reference: Goldman Sachs (https://www.linkedin.com/company/1382/) and Sun Life Financial LinkedIn pages. (https://www.linkedin.com/company/4075/) SociaLink Consultancy Limited reserves all rights on all the information contained in this document

Enriching Page Content

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Reference: https://www.linkedin.com/feed/update/urn:li:activity:6314305369623617536

Industry Knowledge and InsightsCEOs Sharing, Articles and Interviews



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P.16Reference: HP LinkedIn Page(https://www.linkedin.com/company/5390798/)

Employees Life and StoriesEmployees activities, career stories, benefits and trainings, office features



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P.17Reference: Nike LinkedIn Page(https://www.linkedin.com/company/2029/)

RecruitmentNew job openings and other opportunities



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Connect Your Business to the World, Now on LinkedIn

THANK YOU

Contact Person

Dom AuManaging PartnerTel: 3697 3080Email: [email protected]

Timothy Hassan Business Manager Tel: 3697 3061Email: [email protected]


mailto:[email protected]

mailto:[email protected]

tips on building a linkedin company page

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