tips & ideas for boosting fundraiser turnout & profits

@SignUpdotcom #FUNdraising

BoostingTurnout and Profits

for Your Spring Fundraiser


• Welcome• Choosing the Right Fundraiser• Product Fundraisers• Restaurant & Retail Fundraisers• Event Fundraisers• Amplifying Fundraising Success with Social Media• Q & A

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AGENDA

Karen Bantuveris, CEOSignUp.com

@SignUpdotcom #FUNdraising3

SignUp.comThe Easiest Way to Bring People Together!


Simply Plan:• Book Fairs

• Concerts

• Concessions

•Cook-offs

•Festivals

•Races

•Restaurant & Retail

•Tournaments

•Walkathons

POWERING FUNDRAISERS

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ASSESS YOUR COMMUNITY

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$$$ $,$$$ $$,$$$ $,$$$,$$$

MORE PARTICIPATION, MORE PROFITS

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• Who is buying & who is selling?

• From Neighborhood door-to-door to Facebook wall-to-wall

• Can be in-addition to real-world fundraising events or stand-alone

• Social channels amplify participation & profits

• Include a ‘donate cash’ option

• Create a communications timeline

• Share results

CHOOSING PRODUCT FUNDRAISERS

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SOCIALIZE PRODUCT SALES

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CHOOSING RESTAURANT & RETAIL FUNDRAISERS

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• Pick favorite local eateries or shops

• Something for the whole family

• Easy and convenient

• Seasonal considerations

• Consider payout

• Social channels amplify participation & profits

• Create a communications timeline

• Share results


PANDA EXPRESS FUNDRAISERS

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• Delicious options for the whole family

• Earn 20% profit on pre-tax sales

• Dine in and take-out, too

• Great for for busy Spring sports season

• Easy-to-print and share event flyer and social shouts

• Always family-friendly, casual and affordable

Bring everyone together for a meal while supporting your cause!


MORE TURNOUT

MORE FUN

MORE PROFIT

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EVENT FUNDRAISERS


SOCIAL MEDIA SUPER CHARGES YOUR FUNDRAISER

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• Website• Newsletters• Emails • Blogs• Public gatherings• Corporate and community partners

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FIRST - BUILD YOUR COMMUNITY


TELL THEM HOW TO JOIN YOU


• Upload photos & video and tag participants (NOT kids)

• Create ‘Events’ pages for big activities• Fundraising & Membership Links &

Status updates (#,%)• Call for participants! • Interesting articles related to your

mission• Community happenings• Questions/polls on related topics• Thanks to corporate sponsors• Appreciation to participants

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BUILDING COMMUNITY: WHAT TO POST


WHAT TO POST


Add SOCIAL to your communications plan to build buzz and participation

• Events & Tickets

• Participant recruiting

• Social incentives

• Fun polls & ‘ticklers’

• Members, bloggers, community/corp. partners

• Check-ins

• Photo sharing

• Options to donate

“Like” us on facebook and get a bonus raffle ticket!

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MORE TURNOUT = MORE PROFIT


Include:• Timeline of when to post• Which social channels• What messages• Who will share • How to measure

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CREATE A SOCIAL MEDIA PLAN


When Where What

1 month before

• Publish URLs & Twitter/Instagram hashtag on all materials

• Carnival is around the corner – preorder tickets & skip the lines! <click here>

• Post: Please sign up to help at carnival <click here>

3 weeks before• Who should we put in the dunking booth? Vote! • Basket Bidding warm-up! Check out these awesomes.

What do you want to bid on?

7-10 days before • Carnival next Sat. Thx 2 R sponsor @BigStore!• Check out the new signs for our booths.

1 – 2 weeks before

Personal buzz from community

• Can’t wait for Carnival! Which cake should I bake for the cakewalk? <photos>

• Definitely going to bid on this: <photo/link>. What’s your fav?

Example: Spring Carnival

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WHAT TO POST


When Where What2 – 3 days before Photos of prep work, updates on carnival booths,

entertainment, prizes, etc.

Acknowledge volunteers and sponsors

At Carnival

POSTERS

Hashtags#

Check in

• Join us Online! Facebook, Twitter, Pinterest• Please tweet! #EECarnival• Tell us your favorite carnival booth on on Facebook

and get a free raffle ticket!• Social ambassador badges

“I for EElem, Do U?”

AfterLots of Photos & Video Thanks to volunteers and sponsorsRESULTS: $$ Raised, Impact to Group

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WHAT TO POST


PRE-EVENT BUZZ


DAY-OF BUZZ


Give ‘em a reason to socialize!• Tweet, Facebook or

Instagram their selfie

• Special raffle prizes for Facebook check-in or tweeting with event hashtag

• Make a game of tweeting, Facebooking or Instagramming selfies or photobombs

• Include organization & sponsor logos in photo backdrops

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ONSITE SOCIALIZING


RECOGNIZE PARTICIPANTS


THANK SPONSORS


• Highlight “hot” items

• Show where the money will go

• Showcase your theme

• Photos of invitation

• Include website link below pin

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PINTEREST FOR FUNDRAISERS


• Social Dashboard

• Scheduling Tools for Tweets/Posts

• Analytics/Link Tracking

• Analysis of Content, Sources & Influencers

• Themed Profile Pics

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SOCIAL POWER PLANNING TOOLS


Q & A


Like the ideas, but don’t have time?

Be strategic! Recruit Volunteers

• Social Communications Coordinator

• Social Buzz Teams

• Community Manager

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RECRUIT HELP


THANK YOU TO OUR SPONSOR!

To book your Panda Express fundraiser and for more information, visit:

https://www.pandaexpress.com/fundraiser-landing

Join SignUp.com communities for more fundraising ideas!

@SignUpdotcom Pinterest.com/SignUpdotcom

Facebook.com/SignUpdotcom

tips & ideas for boosting fundraiser turnout & profits

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