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    Tips for Presenting Yourself in 30 secondsby Peter Espiefs

    Your infomercial is your TV ad, your brochure, your introduction of your best employment-related qualities. It is your pitch. The 30 Second version is for a quick introduction and shouldbegin by introducing yourself. The 2 Minute version is for interviews and discussions. It answers

    the query so often posed by prospective employers, interviewers, and anybody who might be in aposition to assist you in your job search. The statement I am referring to is, of course, So tell meabout yourself.

    Your cover letter could serve as a beginning step toward developing your infomercial. Be awareof the person to whom you are pitching, what interests that person, what type of person mightbe competing with you, and what you have to offer that your competition does not. Avoid tellingyour lifes story. Tell only what is relevant in a clear, concise, and conversational manner. Beenthusiastic about meeting the person and/or about the position you are interviewing for. Do notexpect the person to understand how your background might fit in with their needs. Do not expector allow the person, hiring team, or networking contact to draw their own conclusions about apoint that you are making. If there is a conclusion to be made, tell the person(s) what it is.

    Your infomercial should include statements about your credentials, your experience, yourpersonal and professional strengths, your knowledge, and your skills. It should be tailored, oradapted, to the person(s) to whom you are speaking. It should relate your accomplishments andstrong points to their agenda and needs. As mentioned above, it should flow in an enthusiastic,confident, and conversational style.

    Remember that this is your introduction to a potential employer. As such, your pitch should berehearsed but not sound rehearsed. Therefore, write out a 30 second and a 2 minute version ofyour infomercial. Practice both versions in front of a mirror and time them. Practice them in frontof friends and/or family members. Ask them what they think, especially about how you look andsound. Would they want to find out more about you, or hire you, based on your presentation?

    Lastly, try to keep in mind that you are not selling: you are marketing your credentials. The idea

    is to position yourself as an attractive candidate for employment.

    Good luck!

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    How good is your CV? A CV is probably one of the hardest things you will ever have to write. Thisis because it is about you and most people find it hard to sell themselves in an attractive way.How effective is your CV at opening doors for you? Jobsite's career guru Sarah Berry offers someexpert advice.

    Most candidates are out of touch will what the present market requires. Sure they have a roughidea of how to present themselves, what to include but they are not aware of how to presentthemselves in modern and competitive terms to win over the employer.

    CVs have evolved over time. There is no written law on CV writing, it is something which is verypersonal and of course subject to the current employment market and needs of employers. Thirtyor forty years ago, all that was required of you was to write a brief letter, including relevant detailsabout yourself and why you thought you could do the job on offer. This changed and the trendbecame to put everything down on paper - from graphic personal details including operations that

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    you may have had, to every course that you have ever attended - even if it is irrelevant. But thistrend has changed and has now proven ineffective in today's market.

    Listed below are a few ways that a CV expert can help you improve your chances of achievingyour next career move.

    1. Show you how to take control of your job hunt.

    Your CV needs to be targeted towards your chosen profession. You can't get away with an allround, general purpose CV. You need to show that you have depth and understanding of yourfield of work. You need to make the employer feel comfortable and assured that you are anexpert in your field of work.

    2. Point out the weakness of your current CV.

    If you know where your current CV is letting you down, you can do something about it. What is itabout your current CV that is putting employer's off? Which sections of your CV need to beimproved? It there enough sell in your CV? Have you conveyed your personality and how youoperate within the business world? Have you convinced the reader how you will add value? Get

    the information you need to transform your CV.

    3. Show you how to present yourself in the best possible light.

    Every candidate has a hurdle to overcome. For some it is an illness, a career break, or not havingthe necessary qualifications. How are you going to tackle this? You need to make your 'hurdle'work in your favour and to make you look even stronger on paper.

    4. Highlight the most successful format.

    Some CV formats and writing styles are not as appealing as others. You want to give yourself thebest possible reception. Have you gone on about yourself and risked turning the reader off? Do

    you need to make some changes in this area?

    5. Inform you of how to sell yourself and make yourself look a winner.

    The biggest mistake that most candidates make is to assume that the reader knows what valueyou they have to offer. Employers are looking for certain key qualities and your CV needs tocover these off.

    6. Show you how to write about your work experience and education in a interestingway.

    Most CVs are dull and boring. They tire the reader rather than inspire the reader. Have you falleninto this trap? Do you need to know what you have to do to change this emphasis?

    7. Reveal that the CV is a crucial aspect of your job hunt.

    While it may be easier to blame the market or things outside of your control, sometimes it is worthgetting an expert opinion of your CV.

    8. Help you to recognise that you are capable of so much more.

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    Are you waiting for your employer to tell you how brilliant and capable you are? What is stoppingyou from moving forward? Are you too comfortable with where you are and what you are doing?Do you need 'to see' yourself in a different light?

    9. Do you know what should be included in the CV and what needs to go in the coveringletter?

    Each document has a very different and distinct role to play in your job application? Make sureyou are aware of what these are and what essential information you need to include in both.

    10. Can you be bothered to make the necessary changes?

    Are you willing to change? Do you recognise that your CV might not be right for this competitivemarket? Are you in tune with what employer's are looking for when selecting electronicallysubmitted CVs?

    Sarah Berry, best-selling author of 'Write a Perfect CV in a weekend', and career guru at Jobsitecan help you with your CV. CLICK HEREfor further information.

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    So, you've been laid off. You were a high-flying executive in a technology companytwo years ago and now you are grounded.

    The good news is: you're not alone - there are thousands of other people out therein the same position. The bad news is: you're not alone - there are thousands of

    people out there in the same position, and you will have to find a way to set yourselfapart from them as you look for a new position.

    To move yourself forward through what will likely be an intensive search is difficult,but essential, and the operative words are "moving forward." If you merely present

    your past accomplishments to prospective new employers, you will remain planted in

    your past. Instead, you need to use your past experience to convince employers thatyou have the knowledge and skills of their company and their industry to help move

    them forward. If you can do that, you will propel yourself into a new position and

    challenge.

    The reality is that companies want people who know how to win. Here's how to

    present yourself as a winner and come out on the winning end of a new job, perhapsin a new industry.

    1. Learn How to Market Yourself.Keeping an upbeat attitude may be the most difficult task of all. At a time when you

    may be feeling down and out, you must nonetheless remain positive and upbeat.Don't let yourself get disillusioned or sidetracked and never give up faith in yourself

    and your abilities. Most people hate acting as their own direct marketer, but that iswhat searching for a job is all about. People are not lucky - - they create their own

    luck. It starts with marketing the best product that you have - - you.

    a. Create a focused plan. Research which industries and areas of the country arehot right now and identify companies within those industries and geographic areas

    that you want to approach. Don't assume that you must limit your search to the

    http://www.careerconsultants.co.uk/products/products.asphttp://www.careerconsultants.co.uk/products/products.asp
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    industry in which you last worked. If possible within the constraints of your personallife, look at companies in new areas of the country (or world). Once you have

    decided the industries and geographic areas in which you would like to search,network constantly and aggressively, but with focus. Direct your networking to

    whe

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