Tips for Presenting Yourself in 30 Seconds

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Tips for Presenting Yourself in 30 seconds by Peter Espiefs Your infomercial is your TV ad, your brochure, your introduction of your best employmentrelated qualities. It is your pitch. The 30 Second version is for a quick introduction and should begin by introducing yourself. The 2 Minute version is for interviews and discussions. It answers the query so often posed by prospective employers, interviewers, and anybody who might be in a position to assist you in your job search. The statement I am referring to is, of course, So tell me about yourself. Your cover letter could serve as a beginning step toward developing your infomercial. Be aware of the person to whom you are pitching, what interests that person, what type of person might be competing with you, and what you have to offer that your competition does not. Avoid telling your lifes story. Tell only what is relevant in a clear, concise, and conversational manner. Be enthusiastic about meeting the person and/or about the position you are interviewing for. Do not expect the person to understand how your background might fit in with their needs. Do not expect or allow the person, hiring team, or networking contact to draw their own conclusions about a point that you are making. If there is a conclusion to be made, tell the person(s) what it is. Your infomercial should include statements about your credentials, your experience, your personal and professional strengths, your knowledge, and your skills. It should be tailored, or adapted, to the person(s) to whom you are speaking. It should relate your accomplishments and strong points to their agenda and needs. As mentioned above, it should flow in an enthusiastic, confident, and conversational style. Remember that this is your introduction to a potential employer. As such, your pitch should be rehearsed but not sound rehearsed. Therefore, write out a 30 second and a 2 minute version of your infomercial. Practice both versions in front of a mirror and time them. Practice them in front of friends and/or family members. Ask them what they think, especially about how you look and sound. Would they want to find out more about you, or hire you, based on your presentation? Lastly, try to keep in mind that you are not selling: you are marketing your credentials. The idea is to position yourself as an attractive candidate for employment. Good luck!

---------------------------------------------------------------------------------------------------------How good is your CV? A CV is probably one of the hardest things you will ever have to write. This is because it is about you and most people find it hard to sell themselves in an attractive way. How effective is your CV at opening doors for you? Jobsite's career guru Sarah Berry offers some expert advice. Most candidates are out of touch will what the present market requires. Sure they have a rough idea of how to present themselves, what to include but they are not aware of how to present themselves in modern and competitive terms to win over the employer. CVs have evolved over time. There is no written law on CV writing, it is something which is very personal and of course subject to the current employment market and needs of employers. Thirty or forty years ago, all that was required of you was to write a brief letter, including relevant details about yourself and why you thought you could do the job on offer. This changed and the trend became to put everything down on paper - from graphic personal details including operations that

you may have had, to every course that you have ever attended - even if it is irrelevant. But this trend has changed and has now proven ineffective in today's market. Listed below are a few ways that a CV expert can help you improve your chances of achieving your next career move. 1. Show you how to take control of your job hunt. Your CV needs to be targeted towards your chosen profession. You can't get away with an all round, general purpose CV. You need to show that you have depth and understanding of your field of work. You need to make the employer feel comfortable and assured that you are an expert in your field of work. 2. Point out the weakness of your current CV. If you know where your current CV is letting you down, you can do something about it. What is it about your current CV that is putting employer's off? Which sections of your CV need to be improved? It there enough sell in your CV? Have you conveyed your personality and how you operate within the business world? Have you convinced the reader how you will add value? Get the information you need to transform your CV. 3. Show you how to present yourself in the best possible light. Every candidate has a hurdle to overcome. For some it is an illness, a career break, or not having the necessary qualifications. How are you going to tackle this? You need to make your 'hurdle' work in your favour and to make you look even stronger on paper. 4. Highlight the most successful format. Some CV formats and writing styles are not as appealing as others. You want to give yourself the best possible reception. Have you gone on about yourself and risked turning the reader off? Do you need to make some changes in this area?

5. Inform you of how to sell yourself and make yourself look a winner. The biggest mistake that most candidates make is to assume that the reader knows what value you they have to offer. Employers are looking for certain key qualities and your CV needs to cover these off. 6. Show you how to write about your work experience and education in a interesting way. Most CVs are dull and boring. They tire the reader rather than inspire the reader. Have you fallen into this trap? Do you need to know what you have to do to change this emphasis? 7. Reveal that the CV is a crucial aspect of your job hunt. While it may be easier to blame the market or things outside of your control, sometimes it is worth getting an expert opinion of your CV. 8. Help you to recognise that you are capable of so much more.

Are you waiting for your employer to tell you how brilliant and capable you are? What is stopping you from moving forward? Are you too comfortable with where you are and what you are doing? Do you need 'to see' yourself in a different light? 9. Do you know what should be included in the CV and what needs to go in the letter? covering

Each document has a very different and distinct role to play in your job application? Make sure you are aware of what these are and what essential information you need to include in both. 10. Can you be bothered to make the necessary changes? Are you willing to change? Do you recognise that your CV might not be right for this competitive market? Are you in tune with what employer's are looking for when selecting electronically submitted CVs? Sarah Berry, best-selling author of 'Write a Perfect CV in a weekend', and career guru at Jobsite can help you with your CV. CLICK HERE for further information.

So, you've been laid off. You were a high-flying executive in a technology company two years ago and now you are grounded. The good news is: you're not alone - there are thousands of other people out there in the same position. The bad news is: you're not alone - there are thousands of people out there in the same position, and you will have to find a way to set yourself apart from them as you look for a new position. To move yourself forward through what will likely be an intensive search is difficult, but essential, and the operative words are "moving forward." If you merely present your past accomplishments to prospective new employers, you will remain planted in your past. Instead, you need to use your past experience to convince employers that you have the knowledge and skills of their company and their industry to help move them forward. If you can do that, you will propel yourself into a new position and challenge. The reality is that companies want people who know how to win. Here's how to present yourself as a winner and come out on the winning end of a new job, perhaps in a new industry. 1. Learn How to Market Yourself. Keeping an upbeat attitude may be the most difficult task of all. At a time when you may be feeling down and out, you must nonetheless remain positive and upbeat. Don't let yourself get disillusioned or sidetracked and never give up faith in yourself and your abilities. Most people hate acting as their own direct marketer, but that is what searching for a job is all about. People are not lucky - - they create their own luck. It starts with marketing the best product that you have - - you. a. Create a focused plan. Research which industries and areas of the country are hot right now and identify companies within those industries and geographic areas that you want to approach. Don't assume that you must limit your search to the industry in which you last worked. If possible within the constraints of your personal

life, look at companies in new areas of the country (or world). Once you have decided the industries and geographic areas in which you would like to search, network constantly and aggressively, but with focus. Direct your networking to where there are real opportunities. This also involves extensive research: you must learn who the contact people are in the companies, associations and cities in which you are searching and seek out those specific people. b. Create the right pitch. In order to land an interview, you first must get past the "gatekeeper" - e.g., the secretary or administrative assistant who controls access to the person with hiring authority. This isn't easy and requires you to develop a pitch that sets you apart from other job seekers. The worst thing you can say is, "I'd like to speak with Bob Jones about employment opportunities." You will be dead in the water with that one. Instead, craft a pitch that demonstrates your knowledge of the company, its products, its markets or its industry. You are much more likely to reach Bob Jones if you tell his assistant that, "I have research on how the data warehousing industry can increase sales and would like to present my findings to Mr. Jones." c. In the interview, sell yourself through your own questions. Most interviewers remember more of what they have said during an interview than what the applicant has said. To get beyond this, and to set yourself apart from others, you should impress the interviewer with your own knowledge of the company and its industry. The best way to do this is by asking concise, focused questions that allow you to demonstrate that you've done significant research about the industry, about the company itself - including its products, its market and its competitors. And last but not least, you need to demonstrate that, as a result of your past experience, you can help move the company forward. 2. Be willing to take a step backward. If it appears that you may have to accept a position at a lower level on the executive ladder than your previous one, don't assume that you are losing opportunities to move forward. In a hot company, or a hot industry, you may move ahead faster than if you seek higher positions in companies or industries that are contracting. 3. Approach lots of companies. In this economy, it is unrealistic to expect that you can successfully land a new job by talking to only a handful of companies. You should plan to approach a minimum of 50 companies, and contacting 100 companies is not out of the question. From this, if you have followed all the other steps outlined above, you should have a good chance of landing five to seven interviews. Searching for a new job following a layoff can be one of the most difficult, draining and demoralizing processes that people have to endure. Or, it can become one of the most uplifting, eye-opening experiences that can change your life for the better. Just give yourself time, don't lose your self-confidence and follow a well-crafted plan. Most important, never forget that employers are looking for people who can demonstrate energy, intelligence, aggressiveness and persistence. And persistence will pay off. Jeffrey Christian is the President and CEO of Christian & Timbers, the Clevelandbased executive search firm he founded in 1979, which now ranks among the top 12

such firms in the country. Mr. Christian was recently named to the Forbes Midas List which ranked him as one of the top 50 most influential deal makers in technology. Editor's note: This column first appeared on CIN, an internet.com site for IT executives.Automotive Management 16/10/90 Like it or not, and despite the protestations of many in the field, recruitment is an imprecise art. True, there are many developments that allow us to be more scientific but still the face-to-face interview is the most important part of the process. The problem for the candidate is securing that interview, and a properly prepared CV is essential. It is tempting to think that your carefully prepared life story will be studied at leisure by a highly trained manager with an intimate knowledge of your industry. In most cases, nothing could be further from the truth, and if your CV is not instantly able to do its job when it arrives with 300 others, the right person may never even get to see it. It will end up in some secretary's bin! Never forget that preparing a shortlist is a negative job. "Always work on the basis that you have 30 seconds to make an impact" Employers will often screen out those they don't want to see before arriving at a hard core of more or less suitable applicants to meet. The more reasons to give them to reject you, the more often it will happen. Keep in mind the aim of any CV - initially to secure that vital interview and thereafter to act as a quick reference document for the interviewer. You can say everything you need in a maximum of two pages - if you go beyond this you are saying too much or your layout is wrong. Avoid double spacing and capital letters to try to pad it out, for it is difficult on the eye. Just stick to sensible, well laid out typing. You need to say why you are different to everyone else but meet the criteria. In a previous article I discussed how to sell yourself and here it is crucial. Concisely and clearly state what you have achieved using, where possible, objective yard-sticks. Avoid trivia, making judgements that cannot be backed by fact, and above all avoid the job descriptions, give only responsibilities that are quantifiable in terms of staff, turnover or profit, do not fist duties, except if they are relevant and unusual for the position. Always work on the basis that you have 30 seconds to make an impact. If someone reading it for the first time takes longer to work out who you are, where you live, how well educated and qualified you are, who you work for and in what capacity, then throw it away and start again. Discarding it is just what a hard pushed recruiter may do, so make sure a...