Tips for medical device marketers to stand out in the trade show

What can medical device marketers do to stand out in a Health Care Trade Show?

Standing out at a Medical Device Tradeshow is not an easy thing to do. Thus, it’s important for the medical device marketers to have a trade show strategy. Here are a few tips that might help medical device marketers to stand out in the trade show.

Tips for medical device marketers to stand out in the trade show

• Have a Theme• Market outside the booth• Get the right look and feel• Spend on the giveaways• Get creative• Be where your competitors aren’t

Have a Theme

Of course, you have your regular brand graphics and business tag line or philosophy.

But to stand out at a medical exhibition, you need to add a catchy theme.

Market outside the booth

A big mistake that many exhibitors make at tradeshows is sticking to what they believe they have paid for. This means only marketing from a booth and not venturing out.

If you have been to medical fair India, you must have seen that the medical device marketers that stand out most are the ones that are wandering the halls, attending and asking questions at sessions, and generally taking a more proactive approach to marketing.

Get the right look and feel

Your stand is your shop window - a direct invitation to say "Come on in!”.

It's vital to make sure your objective for the show - selling, marketing or corporate image - determines the look and feel of your stand.

Choose signage, posters and products to display, to boost the image you want to create.

Spend on the giveawaysEveryone knows that nothing spreads faster at

the tradeshow than a brand with a really big or valuable giveaway.

These giveaways are great promotion for small companies to generate big buzz.

Get creative

Experiment with lighting, sound and screens, medical device presentations, posters and signage.

Follow the same path as visitors around the stand so you see what they see - both from a distance and up close.

Make sure there are not too much text to read and no visual overload

Be where your competitors aren’t

This is often the one thing that makes a brand or product stand out more than anything else.

Having dozens of booths of competitors lined up in the same location makes it infinitely harder to stand out. So be where your competitors aren’t to promote your product.