Tips for Creating an Effective Tag

By Bubblews

Introduction

Founded by Arvind Dixit and Jason Zuccari, Bubblews is a social networking website that publishes blogger insights on topics such as music, health, and technology. Accessible at Bubblews.com, Bubblews leverages social media tools, like tagging, to help readers easily navigate to the information they want to read.

In social media, tags are used to drive people to information they have an interest in. Clicking on a tag allows a person to filter through various forms of online content, like videos, articles, and infographics, on a particular site.

Tags

In short, it serves as an organization tool and generates related content specific to a word or grouping of words.

Because tags are heavily used throughout social media today, researching the correct terms and phrases to use to get one’s content in front of viewers’ eyes is essential. Individuals should evaluate core keywords that are often associated with their work and use it in conjunction with a tag that references a specific topic the person would like to promote. This ensures one’s content appears more often in relevant online streams, which increases traffic.

Conclusion

To build an effective tag, begin with identifying core keywords. Then, determine a secondary keyphrase that expands on the keywords. At times the keyphrase may overlap with the keywords. For example, “bike helmets” can transform into “bike helmets for kids.” The final step is to locate trending tags that may be used in conjunction with one’s own tag. Trending tags include popular events or terms.