The Mobile User Acquisition Platform

About us

                           

Taptica is a leading mobile user acquisition platform for brands and app developers to engage valuable mobile users and !nd paying customers. Our proprietary technology is based on arti!cial intelligence and machine learning at big data scale which enables data driven mobile targeting and user acquisition, resulting in maximum ROI.

                           

A Pro!table Launch In The Mobile Jungle

Our Guide To

It’s a cruel world

                           

How Can a Small Company Win?

1500 new games per week published on the App Store and Google Play

the top 25 grossing companies are taking 85% of the revenues

Pre Launch: Choose Your Battles

                           

•  Tablet or Smartphone? Tablet !rst

•  Which Platform? Monetization on iOS is 4x that of Android. Use platform like Unity or Corona but focus on iOS marketing

•  Which Game?

Free-to-play games generate 75% of all revenues. Don’t waste time on premium

•  Which Category?

Choose the right gaming category to compete – the world doesn’t need one more mobile slot machine

•  Keep Track!

Use an analytics & tracking solution from day one

Pre Launch: Choose Your Battles

                           

Every category has a different matrix:

Game  Category   Conversion  

Hard  Core  Gaming   Low  conversion  to  pay  (1%),  high  spend  

Mid  Core  Gaming   Higher  conversion  to  pay  (2.5%+),  lower  spend  

Casual  Gaming   High  conversion  to  pay,  very  low  spend  Unless  you  are  Candy  Crush!!!  

Beta  launch:  Give  it  a  try!

•  User trial of min 1000 users, acquire them if you have to

•  Understand initial lifetime

value or early indicators •  Location: launch in Canada

or new Zealand !rst. Don’t start with USA

Beta  launch:  Time  to  learn Beta launch performance indicators that matter most: •  Retention of days 1,3 and 7 •  Conversion to pay on !rst week •  Spent in !rst week •  Revenues per daily active user •  Overall LTV should be greater than

$2 - go for full launch •  If not - reiterate until success comes

Launch: Go for it! Finally, you are ready for launch! •  Get volume with blast campaign •  50% of traffic from Facebook

•  Combine with PR

•  Measure everything

•  Average user acquisition cost is $1.5

Launch: Get quality!

Bring min 50% quality traffic: Users from video ads are 6x better than those from regular banner ads Users from full page ads are 3x better than those regular banner ads

Results: Eyes on the prize! •  Check 24 hours post install:

aim for more than 50% •  Check 48 hours post install:

aim for at least 35% •  User should convert to

paying in 7 days, if not monetize him via advertising

Post Launch: Go for gold! •  Reach ROI calculation as fast as

you can •  A top 50 ranking gets one free

user for every paid user •  Paid user should break even •  Pro!t comes from organic users •  Localization meters:

all in-game texts should be in local language

Summary

•  It’s a cruel world, 80% of revenues go to top 25 players

•  The competition is very high, quality of game is a real factor

•  Cost of development + launch of a title: $350 - $500K •  Marketing is crucial •  Cross promotion is an important tool •  SEO, analytics & optimization are key

We are here to help!

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Your Strategic Partner Thank You!