SCHIBSTED: TRANSFORMATION AT SCALE Tina Stiegler EVP People, Strategy and Change

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■ 6,800 Employees ■ 15.8 bn Revenue (NOK) ■ 30 Countries ■ #1 in General Classifieds in 24 markets ■ Reaching >200m people worldwide

SCHIBSTED TODAY

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A STRONG TRACK RECORD OF GROWTH

Q4 2016

Lendo.no transferred from Media Houses as of 2014, Mitt Anbud and Servicefinder transferred from Media Houses as of 2015.

Online classifieds revenues (NOK million)

15-20% Online classifieds revenue growth target medium to long term

0 43 63 103 173 331 455 939

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2,196

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1,747

04 03 00 99 10

2,650

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2,375

02 01 14

4,749

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4,184

+16%

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6,811

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5,685 +17%

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3,647

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3,198

06 05

CAGR

CAGR

Alternate 1

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CHANGING BUSINESS MODELS

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2010 2016

Media Houses Marketplaces

Revenues in MNOK

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A CHANGING LANDSCAPE

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NEW COMPETITORS USE DATA DIFFERENTLY

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HOW DO WE MOVE FORWARD?

WHAT WE ORGANIZE FOR

WHAT CAN THIS MEAN

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CHOOSING CHANGE

Growth / Value Creation

Customer / user centricity

Simplicity and transparency

Scalability

Speed / Agility

Attractiveness for talent

Knowledge and fact-driven

Promotes customer focus all the way to the top

Clearly defined roles and responsibilities throughout, no overlap or compromises

Short distance between decision makers and

executors

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AN ORGANIZATION OF SILOS

HR

Product

Tech

Finance

HR

Product

Tech

Finance

HR

Product

Tech

Finance

HR

Product

Tech

Finance

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A TEAM OF TEAMS

SWEDEN Raoul

Grünthal

EUROPE ESTABLISHED

Sondre Gravir

EMERGING MARKETS Gianpaolo Santorsola

NORWAY Didrik Munch

COMMUNICATION/CSR: Lena K Samuelsson

FINANCE: Trond Berger

PEOPLE, CHANGE & STRATEGY: Tina Stiegler

TECHNOLOGY: Rian Liebenberg

PRODUCT: Terje Seljeseth

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INVESTING IN TECHNOLOGY AND DATA

OSLO HQ STOCKHOLM BARCELONA LONDON KRAKOW PARIS

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A TEAM OF TEAMS

SWEDEN Raoul

Grünthal

EUROPE ESTABLISHED

Sondre Gravir

EMERGING MARKETS Gianpaolo Santorsola

NORWAY Didrik Munch

COMMUNICATION / CSR: Lena K Samuelsson

FINANCE: Trond Berger

PEOPLE, CHANGE & STRATEGY: Tina Stiegler

TECHNOLOGY: Rian Liebenberg

PRODUCT: Terje Seljeseth

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CHALLENGES

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Challenge 1: Lack of Alignment

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Challenge 2: Competing Interests

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Challenge 3: Enough Support

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Challenge 4: Mindset Change

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Founded 1998

Founded 2004

Founded 1839

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BETTER TO DISRUPT THAN BE DISRUPTED

2000 VG Nett established as a separate company

1998 Spun off Finn as a separate company

2014 Omni launched in Sweden

2010 VG Mobil established as a separate company

2013 We acquired Shpock

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THANK YOU Tina Stiegler EVP People, Strategy and Change