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Comptoir des Cotonniers Timeless Chic Collection

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  • 1Timeless Chick CollectionSpring/Summer 13

    By Comptoir des Cotonnier

  • 2Comptoir des Cotonniers is a French brand providing womens wear and accessories. Its a quite new brand as the French fast retail company Crations Nelson S.A.S. founded it only in 1995.

    The brands father is Tony Elicha who has been in the ready-to-wear fashion industry for more than 30 years. The first stores were opened in the capital of France - Paris and in Southern France a city called Toulouse. The brand built up its identity on such values as naturalness and proximity. Comptoir des Cotonniers main characteristic is that it merges moder-nity with timeless chic which results an unde-niable French sophisti-cated, elegant, classic and at the same time up to date style. Their leading motto is that:

    Everyone has their own personality, eve-ryone has their own style. They try to satisfy all women from different age groups (mothers as much as their daughters). It wants to provide garments in which wom-en can feel good themselves without putting behind their (need of) natural femininity and refinement. [] Comptoir des Cotonniers women openly play with trends, choosing pieces from the collections they feel com-fortable with, fabrics they enjoy, and colors

    that match their moods.

    The brand also emphasizes the im- portance of the costumers and their opinions, it wants to give the power of fashion-cre- ation to them, give the total freedom to create their own style, give the possibility of mix-ing feminin- ity with masculinity and never- the- less make them the faces and ambassadors of

    the brand (we will see this later in their cam-paign strategy), of the French modern elegance and real, flesh and blood women.

    By observing and listening to these mul-ti-faceted women, it creates collections that match their tastes and individual style. Comptoir des Cotonniers values are also determined by other actions as well. It con-siders itself an environment and human conscious company, it works with ethical partners and the support of several human-itarian organizations is not the last on its list.

    Charity is also important in the brands life (especially when its about woman), for example this autumn they were giving away 1 to the Red Cross after every pur-chased gift card.

    Brand History

  • 3It also supports the association W4 (the Womens World Web), that tries to facilitate the womans and girls situations all over the world.

  • Previous Campaings and Style

    4

    Involving the costum-ers in the brands life and involving them in building the brand im-age, has always been important and a basic tool of Comptoir des Cotonniers from its establishment. Their ev-ergreen and forever campaign what they are using constantly since 1997 twice a year, is the Mother&Daughter campaign. This con-cept seems to be successful as the profits soaring and there is a constant 30% annual growth. In this campaign a mother and a daughter is chosen to be the faces of CDC. They are not professional models, but real and everyday people who can represent the image and core values of the brand.

    These values of authenticity and prox-imity are expressed, among others, by the extraordinary, infinite richness of the

    loving, touching and spirited bond between mothers and their daughters. Lately this trademark campaign

    was completed with a competition as well was just before the fall/winter collection.

    The motto what should have been ex-pressed through the picture was: Mother & Daughter, at heart or by filia-tion, a moment of closeness. People could vote for mother-daughter pictures online and two winners were selected: one by the brand and one by the online audience.

    As I already mentioned above CDC tends to work with real women, girls not professional models. In the new campaign Madame, Mademoiselle etc. Comptoir des Co-tonniers turns a new page in its commu-nication starting this Fall/Winter 2012-2013.

  • 5loving, touching and spirited bond between

    mothers and their daughters.

  • The New Concept

    6

    Timeless Chic is moving further from the classical Comptoir des Cotonniers concept. This collection is meant to reach a higher level in fashion and style. The clothes are more elegant, feminine and special. We re-ceived the question from our customers for several times during the last years: Why dont you provide more occasional dresses?.

    We were not hesitating, as our cus-tomers are on the first place, with Timeless Chic we want to fulfil their demand. Of course without leaving behind the main values and style of Comptoir des Cotonniers.

    This collection is for girls, women who are looking for something classic but the same time modern, for something elegant and fresh with a historical and French touch,.

    Provide also something more glamorous

    Mix the old and fabulous French women and the

    modern fench chick

    History has no borders

    Who said a girl can not be a fabulous women?

  • Collaboration

    Limited Edition

    7

    We are proudly announcing that this limited edition collection of Comp-toir des Cotonniers is a collaboration with the amazing designer Mary Katrantzou. She is a young Greek fashion designer who currently lives and works in London. She moved to the United States in 2003 to study architecture, but

    she changed to arts and design. Graduating from her Bachelor course in 2005, Katrant-zou switched her focus from prints for in-teriors to fashion prints. In 2008, she opened the Saint Martins graduating show. Her col-lection was nominated for the Harrods and the LOreal Professional Award. She was sup-ported by a sponsorship for six full seasons.

    Her first Prt--porter collection was shown at the A/W London Fashion Week in 2008.

    Her first ready-to-wear collection debuted at London fashion week in Spring/Summer 2009.

  • I N S P I R A T I O N

    8

  • I N S P I R A T I O N

    9

  • The Face of TC

    Photographers

    10

    Swiss photography duo and regular Vogue Paris contributors Knoepfel & Indlekofer have an innate ability to capture the spirit of the age, predict trends and extract the essence of fashion. Palvin was born in Budapest, Hungar. She was discovered on the streets of Buda-pest in 2006 at the age of 13. She shot her first editorial that year for Spur Magazine. Palvin has been on the cover of LOfficiel, Vogue Rus-sia, Glamour Hungary and Jalouse Magazine, and has modelled for Armani Exchange, H&M, Victorias Secret, and Pull and Bear. In 2012, she became an ambassador for LOreal Paris.

    She walked for Louis Vuitton, Miu Miu, Nina Ricci, Emanuel Ungaro, Christopher Kane, Julien MacDonald, Jeremy Scott, Vivienne West-wood, Etro, opened the pre-Fall 2011 Chanel show.

  • Location

    11

    Every city has a sex and an age which have nothing to do with demography. Rome is feminine. So is Odessa. London is a teenager, an urchin, and this hasnt changed since the time of Dickens. Paris, I believe, is a man in his twenties in

    love with an older woman.

    John Berger

    We would like to go out to the amazing streets of Paris , but in a different way how we did before. We would like to catch the classic, timeless chick side of the city and capture modernity, femininity and glamour at the same time. The Timeless Chic campaign shows girls in their everyday life but at their most sophisticated and sparkling moment! Modern elegant femininity has always been a trend, doesnt matter what era we are talking about.

  • Catalogue

    12

  • 13

  • E D I T O R I A L S

    14

    Skirt and Blazer (300 ; 200 )Comptoir des Cotonniers Timeless Chic Ring adn belt (100 ; 150 )BoyBeiScarf (300)Yves Saint LaurentShoes (600)Yves Saint LaurentModel: BarbaraPhotographer: Knoepfel&Indlekofer

  • E D I T O R I A L S

    15

    Dress (450 )Comptoir des Cotonniers Timeless Chic Gloves and Bag (150 ; 200 ) DentsEarrings and belt (200 ; 150 )BoyBeiModel: BarbaraPhotographer: Knoepfel&Indlekofer

  • Mini Site

    16

    The mini site is WordPress based. We decided to choose a simple and quite clear appearance, theme called Blossom, which represents the brand and the new collection as well.

    By visiting the page anybody can get an insight to Timeless Chic, how it was born, with who CDC collaborated with, what does it like being a Timeless Chic and nevertheless the actual collection of course.

    The Timeless Chic mini site also pro-vides to the visitors pictures and videos what inspired the creation of the collec-tion and what can inspire our custom-ers. We would like to strengthen the mes-sage and the mood what Timeless Chic collection stand for and tries to transmit.

  • http://comptoirtimelesschic.wordpress.com/

    17

    The mini site is WordPress based. We decided to choose a simple and quite clear appearance, theme called Blossom, which represents the brand and the new collection as well.

    By visiting the page anybody can get an insight to Timeless Chic, how it was born, with who CDC collaborated with, what does it like being a Timeless Chic and nevertheless the actual collection of course.

    The Timeless Chic mini site also pro-vides to the visitors pictures and videos what inspired the creation of the collec-tion and what can inspire our custom-ers. We would like to strengthen the mes-sage and the mood what Timeless Chic collection stand for and tries to transmit.

  • Sources of the magazine by page

    Page 1.http://nomodels.com.ua/valeriane-le-moi-for-vanity-fair-italia-april-2012/

    Page 2. http://www.comptoirdescotonniers.com/pictures/pagecorporatecontent/en/gallery/2942-bigText:http://investing.businessweek.co