YOU, THE SOCIAL MEDIA ROCKET“How to Blast Off With Social Media & Manage

It All With Your 24hours Given”

Jon Rognerud, ChaosMap.comjon@chaosmap.com

www.twitter.com/jonrognerud

• Introductions / Summaries• Goals / Planning / Proj Mgmt.• Typical Tasks: One Social Media Profile• Save Time! - Productivity Tools for:• Twitter• Facebook• LinkedIn• YouTube

• Summaries

AGENDA

QUESTION: How much time do you spend in each quadrant? Track it for a week. Think about this weekly, if you can. Go for II above…

TIP! www.e.ggtimer.com

Eating a frog is not a fun thing… (I imagine)

Start with the most important thing first.

“Plan the work, and work that plan”

Establish overall goals and daily to-do’s

• Social Media can be the biggest time waster in the history of human existence.

• We all have 24 hours. It’s how we use it that matters.

• Time is controlled by us. Not from outside factors. We choose what we want to do.

Typical Tasks

AUTOMATE WHERE POSSIBLE *

THE MOST IMPORTANT TIP:

(*BUT BE HUMAN)

Think quality, not mass followers!

• What are your KPI’s? (Key Perform. Indicators)

• Start with end in mind• Building a house – Mind over Matter

• Measure twice, cut once • Examples – 30 days (2 hrs a week w/research):• 4 daily status updates (helpful)• 1 daily status update (you)• Goal: 25 new followers this month• Goal: 10 RT’s this month (of yours)• 1 video upload this month (YouTube)

SM GOAL SETTING

FOCUS!

• Listening• Engaging / Creating / Content• Communicating / Social• Tracking / Monitoring

Top Level: Social Media Steps

• Plan out number of hours – another example: 2 hours a week

• 20% listening: Twitter, Tweetbeep, Facebook & Overall Search

• 40% engaging: get involved, create useful things: pix, videos, blogs, top 10 tips, etc.

• 40% communicating: Know, Like, Trust, See – Are you somebody to do business with?

Remember: 80% about them, 20% about you

How to balance the workMODEL: “BEGINNER”

“I personally try to plan out the week on Sundays. Then, I pick a few, similar times in the week to get it done, batching the work – in a quiet place. (Starbucks)” – Jon R

MODEL: “ADVANCED” …. (just increase)10

• Make sure to exclude spam – set up filter correctly

• Batch process (read/scan/delete/tag for follow-up) 1-2 times a day

• Create a categorization system for followup

• Set up auto-responder for “I check emails at 11a-12noon each day”

• Ask this: is it really vital for my business? How does it provide “shortest path to the cash”?

How do you handle email/text?

“If it keeps up, man will atrophy all his limbs but the push-button finger.” ~Frank Lloyd Wright

TOOLS:

• Animoto for videos

• Tubemogul for distribution

• Search and tracking

TIPS:

• Shoot 1-3 videos right there. (60-180 seconds)• Pick a day when you upload all videos• Don’t be Spielberg!• Bookmark it with tools described later• Keywords in Title, Description + your URL/Page listed first!

YouTube Power Saving Tools

• Bit.ly

• Tweetdeck & Seesmic

• TwitPic

Twitter Power Saving Tools (1 of 3)

• Tweetstats

• Twitterfeed

• Easy Tweets

• Hootsuite

Twitter Power Saving Tools (2 of 3)

• TweetPro (paid)

• Tweetmeme (Twitter just announced new tool also)

• Klout (should you bother following?)

• SocialOomph

• Co-Tweet

Twitter Power Saving Tools (3 of 3)

• Search

• Integrate Social Plugins where you can (http://developers.facebook.com/plugins)

• Integrate in outgoing materials – and emails (HTML)

• Include link in outgoing emails

• Integrate video from Youtube, or direct

Facebook Power Saving Tools (1 of 2)

• Consider FBML (we can help)

• Include commenting feature directly

• Photos and Tagging, and include link to profile “everywhere” (and physical)

• Video from Facebook directly to your website or blog (HTML code)

• Facebook Ads (we can help)

Bonus: Link to Twitter! (updates there)“Suggest to friends”

Facebook Power Saving Tools (2 of 2)

• Use Search

• Questions and Answers!

• Join groups – listen, add blurbs with link to you

• Link Twitter, so status updates happen (FB->Twitter->LinkedIn)

• Share from Slideshare, Wordpress, Real Estate Pro

• Follow companies (stay in the loop)

Bonus: Add “applications” section

LinkedIn Power Saving Tools

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• Evernote

• Stay Focusd (chrome plugin)

• Ping.fm

• Onlywire.com

• Socialmarker.com

• SocialMention (Free)

• Google Reader (100 to start)

Overall Power Saving Tools (1 of 2)

• Rescue Time (http://rescuetime.com/)

• MeeTimer (Firefox plugin)

• Time Tracker (http://www.formassembly.com/time-tracker/)

• Todoist (easy, fast, in browser)

• Checkvist.com

• Outsource to VA for some research work (Craigslist) *100/mo

Overall Power Saving Tools (2 of 2)

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• <topic>.Alltop

• Popurls

• Stufftotweet

• RSS Reader

• NetVibes.com

• Addictomatic.com

Finding Content To Share

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• Use iPhone or diary to record thoughts (http://www.dragonmobileapps.com/)• Dragon Naturally speaking for PC – fast! • GReader for iPhone (Google Reader)

10 VIEWS to Proj. Mgmt.

• Project planning• Task management • Document sharing• Contact management• Time tracking• Communication tools• Issue handling• Reports• Notifications

Tradt’l Project Management

• Basecamp (37 signals)• Liquid planner (http://www.liquidplanner.com)• Zoho http://www.zoho.com/projects/index.html)• Goplan (http://goplanapp.com)• Google Docs (excel, forms, docs) – Basic, Free

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More Things To Do…

Tweaks n’things:-Twitter background- Youtube background- Twitter lists - create them, share them, join others & use #hashtags- Shareaholic extension for your browser - http://www.shareaholic.com/- Social bookmarking & Digg- Google news, Google alerts- Google calendar – organize and share events- Search locally (twitter, google, etc)

BONUS

Tools to help find local information and business:

1. Twitter local search (near: atlanta within: 30mi)2. Twitter local search for “Tweetup” and restrict locally3. Location based search on iPhone (I use echofon)4. Twitter search using free tool – Nearby Tweets (http://nearbytweets.com)5. Local targeting marketing (http://www.twithawk.com) 6. Foursquare.com

• Start Simple!• Set goals you feel you can “do” (or outsource)

• Review your incoming activity (web, phone)• Organize, Delegate• Think “systems”

• Technology to help, but not overtake you

Summary & Thanks!

THANK YOU!

Twitter.com/jonrognerud (jon@chaosmap.com)

“Are you a social media rocket now?”I can show you!