time invention poll - qualcomm · time invention poll ... neolithic revolution ... revolution...

TIME Invention Poll In Cooperation with Qualcomm

1

2

Methodology

Phase 1:

Quantitative Online Survey: 2nd September – 27th September 2013 • Global consumers are adults over the age of eighteen. Online interviews in in seventeen countries – the US, Brazil,

China, Germany, India, Indonesia, Korea, South Africa, Russia, UK, Turkey, Mexico, Singapore, Sweden, Australia, UAE and Kenya.

• ‘Broad elites’ have high income/wealth, are highly educated, and regularly follow current events. Online interviews

among this audience in sixteen countries- the US, Brazil, China, Germany, India, Indonesia, Korea, South Africa, Russia, UK, Turkey, Mexico, Singapore, Australia, UAE and Kenya.

• Business Decision Makers have responsibility and decision making authority for at least one department within a

large company with a global revenue of over $10m. Interviews among this audience in fourteen countries - the US, Brazil, China, Germany, India, Indonesia, Korea, South Africa, Russia, UK, Turkey, Mexico, Singapore and Australia.

Phase 2:

Qualitative Interviews: 16th September – 9th October 2013

• In-depth interviews in thirteen markets - Australia, Brazil, China, Germany, India, Kenya, Korea, Mexico, Singapore, Turkey, UAE the UK and the US among Business Decision Makers and Invention Policy Stakeholders.

3

Consumers Broad Elites Business Decision Makers

n-size MoE* n-size MoE* N-size MoE

Global 6133 1.3 2691 1.9 1373 2.6

United States 400 4.9 200 6.9 100 9.8

Brazil 200 6.9 77 11.2 50 13.9

China 400 4.9 331 5.4 266 6.0

Germany 400 4.9 200 6.9 103 9.7

India 400 4.9 203 6.9 102 9.7

Indonesia 200 6.9 75 11.3 50 13.9

Korea 401 4.9 203 6.9 100 9.8

South Africa 220 6.6 75 11.3 50 13.9

Russia 201 6.9 75 11.3 50 13.9

UAE 400 4.9 200 6.9 - -

Kenya 507 4.4 50 13.9 - -

Turkey 401 4.9 201 6.9 100 9.8

Mexico 401 4.9 200 6.9 100 9.8

Singapore 400 4.9 200 7.0 101 9.8

Sweden 401 4.9 - - - -

Australia 400 4.9 201 6.9 100 9.8

UK 401 4.9 200 6.9 101 9.8

Quantitative methodology: geographies

2 2 3

8

12

2

7

22

43

2 1 1

8 7

3 6

9

64

3 1 1

6

15

5 6 9

52

1 4

1

11

21

4

9

21

28

3 1 2

7 9

4 2

18

54

2 4

7

14

20

0

5 7

41

4 1

3

8

12

3 6

11

52

1 2 4 5

10

2

6

21

47

1 1

6 3

12

2

6

24

46

1 1 3

15

21

4 3

17

34

4 2

8 9 12

3 2

33

26

1 2 3

15

11

4 5

13

45

3 2 3

7 9

2 4

15

54

2 2 2

9

18

5

9

21

32

2 2 3

10 12

4 5

25

37

2 4 4

18

5

16 14

38

0 0 1

5

20

11

4 6

10

41

Neolithic Revolution(10,000-5000 BC)

Classical Antiquity (700s BC – 400s AD)

Renaissance Period(1300s-1600s)

First IndustrialRevolution (1700s-

1800s)

Second Industrial Revolution (Mid 1800s – 1914)

Interwar Period(1918-1939)

Post WWII (1945-1950s)

Space Age (1957-present)

Digital Revolution(1980-present day)

US Brazil China Germany India Indonesia Korea S. Africa Russia

UK Turkey Mexico Singapore Sweden Australia UAE Kenya

The history of invention

4

When would you say was the most inventive period, worldwide? (Among consumers)

Base: Consumers: US=400, BRA=200, China=400, DE=400, IN=400, ID=200, KO=401, S.Africa=220, RU=201, UK=401, TR=401, MX=401, SG=400, SW=401, AUS=400, UAE=400, KEN=507

88 90 93 77 80

71

94 92 85 87 77 84 89 86 86

68 83

12 10 7 23 20

29

6 8 15 13 23 16 11 14 14

31 17

US Brazil China Germany India Indonesia Korea S.Africa Russia UK Turkey Mexico Singapore Sweden Australia UAE Kenya

We live in an age of invention

True invention is a thing of the past

The age of invention

5

Which of these statements do you agree with most? (Among consumers)

% Consumer Elites BDMs

Mature Emerging Mature Emerging Mature Emerging

We live in an age of invention 87 82 88 83 83 89

True invention is a thing of the past

13 18 12 17 17 11

Base: Consumers: US=400, BRA=200, China=400, DE=400, IN=400, ID=200, KO=401, S.Africa=220, RU=201, UK=401, TR=401, MX=401, SG=400, SW=401, AUS=400, UAE=400, KEN=507 Consumers: Mature= 2803, Emerging =3330 Elites: Mature=1204, Emerging =1487, BDM Mature=605, Emerging=768

21

33

4

14 13 8

13

61

0

13

4 4 4

48

15 15

7 11

20

52

9 8

1

10

17

39

10 9 6

20

10

79

0 3

0

7

26

42

7 4

6

15

23

57

5 5

0

10 7

54

14

4 7

9

21

40

8 9 5

12

19

55

5 4

11

4 6

61

9 9

1

9

16

62

5 4 2

5

18

36

13

6 6

18 18

53

7 3

10

2

29

24

11 8

14 12

25

48

14

6 2 3

Most big ideas have alreadybeen thought of

Modern day inventions tendto build on previous

inventions, rather thanstarting something completely

new

Inventions are not as wellpublicized as they were

Society does not respectinventors any more

There is no incentive to inventanymore

It is too difficult to protectnew ideas



Could true invention be a thing of the past?

6

Why do you say that? (Among consumers that said true invention is a thing of the past)

Base (among consumers that said true invention is a thing of the past) : US= 48, BR=21, CN=27, DE=90, IN=82, ID=58, KO=25, ZA=17, RU=31, UK=55, TR=82, MX=65, SG=45, SW=54, AU=57, UAE=124, KEN=87

31

22

17 17

6 5

31

38

11

7

10

2

31 29

19

4

13

4

34

30

12 10 11

3

23

29

23

8 8 8

41

20

10

4

24

2

46

19

8

5

17

4

25

43

13 14

4

1

26

31

17

6

15

4

33

27

13

16

7

3

22

35

22

3

11

6

27

33

16

5

10 8

41

18 18

7

11

4

37

20

12

16

12

2

34

27

17

9 9

3

13

19

40

6 8

13

18

38

28

7 5 4

A society that values creativityand ingenuity over wealth and

financial gain

A good education system,including world class

universities

A strong economy Large numbers of smallindependent companies and

entrepreneurs

Clearly defined patent protection for inventor’s rights

Large multi-nationalcompanies



Fostering a culture of inventiveness

7

Which of the following would you say are the most important for fostering a culture of inventiveness? (Among consumers)


23

21

12 11

8 8 8

5

1

10

24

20

11 9

13

7

1 3

7

21

5

12

18

21

9

5

1

5

20

10

29

8

13

7

4

1

14 16

17

10

6

15

20

1 1

13

16 15

7 9

31

7

1 1

8

14

11 9

13

30

7 6

1

12

33

19

6 7

8 9

3 2

18 16

9 9

13

20

11

1 1

18 16

20

11 11

6 5

7

3

16

25

20

5 4

18

6

2 3

12

17

34

8 9

10

7

2 0

10

6

21 20

11 9

11

8

3

17

13

25

14

5

12

7

2 2

9

14

22

8 10

12 12

7

2

22

13

7

10 8 8

11 10

9

25

30

19

2 4

8 7

3 3

A weak economy A poor educationsystem

Lack of resources Fast pace of lifestifles creativity

There’s no incentive to invent

Lack of government protection for

inventor’s rights

Political instability There’s no urgency to invent

There’s nothing left to invent



Barriers to invention

8

In your opinion, what are the biggest barriers to invention today? (Among consumers)


48 58

72 64 60

83

37 54 57

45 60

70 57 58 51 57

66

52 42

28 36 40

17

63 46 43

55 40

30 43 42 49 43

34


Inventions are usually the intended outcome of a clear idea

Inventions are usually the by-product of another aim

The objectives of the inventive process

9




Inventions are usually the intended outcome of a clear

idea 51 64 49 67 50 73

Inventions are usually the by-product of another aim

49 36 51 33 50 27


79 82 73 81

57 70

95 74 69

81 65 61

76 89

78 62 66

21 18 27 19

43 30

5 26 31

19 35 39

24 11

22 38 34


Invention is happening everywhere

Genuine inventions only come along once in a lifetime

The inventive process is continuous

10




Invention is happening everywhere

83 66 81 72 77 72

Genuine inventions only come along once in a lifetime

17 34 19 27 23 28


16 31 29 34 31

16 25 18

45

20 32 25 19 15 16

53 34

84 69 71 66 69

84 75 82

55

80 68 75 81 85 84

47 66


Inventions are usually instant and ground-breaking ideas

Invention is usually a constantly evolving, on-going process

Invention is an on going, evolutionary process

11




Inventions are usually instant and ground-breaking ideas

21 32 23 33 31 35

Invention is usually a constantly evolving, on-going process

79 68 77 67 69 65


32 17

36 40 34 36 27 35 37 34 31 30 35

18 35

66

42

68 83

64 60 66 64 73 65 63 66 69 70 65

82 65

32

58


Invention is as much about all the different ingredients and ideas that go into new products, as the end product itself

Invention is about producing a tangible end product

The inventive process vs the end product

12




Invention is about producing a tangible end product

32 38 33 35 34 27

Invention is as much about all the different ingredients and ideas that go into new products, as the end product itself

68 62 67 65 64 73


84 85 79 97

88 71

87 78 75

85 88 90 89 94 89 70

84

16 15 21 3

12 29

13 22 25

15 12 10 11 6 11 28

16


Practical

Fun

The practicality of invention

13




Practical 89 82 88 83 80 73

Fun 11 18 12 17 20 27


72 75 82 74 79 77 70 78 85 77 63

80 81 85 81 83 76

28 25 18 26 21 23 30 22 15 23 37

20 19 15 19 16 24


More collaborative than it was in the past

Less collaborative than it was in the past

Collaboration

14

Do you think invention today is….? (Among consumers)



More collaborative than it was in the past

77 77 76 83 79 87

Less collaborative than it was in the past

23 22 24 17 21 13


82 84 90 88 82 87 87 95 90 84 90 84 88 92 93 77 79

18 16 10 12 18 13 13 5 10 16 10 16 12 8 7 22 21


Collaboration and sharing ideas usually lead to better inventions

Collaboration usually dilutes ideas and slows down the creative process

The impact of collaboration

15

Do you think invention today is….? (Among consumers)



Collaboration and sharing ideas usually lead to better inventions

88 85 84 85 75 90

Collaboration usually dilutes ideas and slows down the creative process

12 15 16 15 25 10


63 63 60

39 33

23

57

68

51

62 55

41

66

80

23

44

75

31

49 57

45

35 28

22

70

83

61 59

70

55

74 81

45 41

76

48

34

49

33 30

53

16

79 77

66 60

52

36

68

84

64

44 45

24

69 61

42

31 32

22

78 80

63 57

62

52 59

70

57

39 42

31

52 58

37 35

54

28

52

73

52

42 40

27

60

69

50

35 41

24

59 67

50 56 54 52

83 86

44 46

73

58

Academic institutions Scientific institutions Private investment Large corporations National governments Supra-national institutions



Institutions necessary for invention

16

How important would you say each of these institutions are in facilitating invention? (% saying very important among consumers)

% v. important Consumer Elites BDMs


National governments 40 61 36 63 47 66

Supra-national institutions 23 45 18 46 28 46

Large corporations 35 51 34 55 41 62

Academic institutions 54 69 52 70 55 73

Private investment 45 52 47 56 51 48

Scientific institutions 62 76 58 80 57 83


10 18 12 19 14 10 18 20 17 8 11 10

23 7

16

46

18

90 82 88 81 86 90 82 80 83 92 89 90

77 93

84

54

82


The investor The inventor

The relationship between the inventor and the investor

17

Who is more important...? (Among consumers)



The investor 14 18 15 17 21 14

The inventor 86 82 85 83 79 86


62 66 54

69 77 56

32

60

90

65 73 75 63 58

67 86

58

38 34 46

31 23 44

68

40

10

35 27 25 37 42

33 14

42


Inventors are unique and talented individuals

Today, anyone can be an inventor

Who can be an inventor?

18

Would you say that inventiveness is mostly...? (Among consumers)



Inventors are unique and talented individuals

59 70 59 64 58 71

Today, anyone can be an inventor

41 30 41 36 42 29


25 25 8

30 23

1 15 20 16 22 27 23 16 24 23

56

18

75 75 92

70 77

99 85 80 84 78 73 77 84 76 77

43

82


Inherited

Something that can be learned

The origins of inventiveness

19

Would you say that inventiveness is mostly...? (Among consumers)



Inherited 22 23 26 22 24 18

Something that can be learned 78 77 74 78 76 82


20

Do people consider themselves to be inventors?

Regardless of what it is you make or do for a living, do you think of yourself as an inventor? (% yes among consumers)

% yes Mature Emerging Overall

Consumers 32 43 38

Elites 38 46 43

BDMS 41 50 46


94

28 26 23 22 20 11

89

39 36

18 24 21

90

50 37

23 34

14

Korea Singapore US Sweden Australia UK Germany

Consumers Elites BDMS

36 32 42

54 57

33 28

53

28

67

45 40

56 61 56

33 39

56

34

70 62

41

67 72

58

38 37

56

Brazil China India Indonesia S. Africa Russia Turkey Mexico UAE Kenya

Consumers Elites BDMSEmerging

Mature

• Overall those in emerging markets are more likely to consider themselves inventors, particularly business decision makers however Korean consumers are the most likely.

• Men are more likely that women to consider themselves inventors, and young people are slightly more inclined than older people to think of themselves as inventors

% yes Mature Emerging

Male 35 48

Female 29 37

% yes Mature Emerging

18-24 37 47

25-34 34 50

35-44 34 45

45-54 33 37

55+ 27 29

78

57

80

65

91

71

49

68 74

68

51 52

85

60

76

97

79

US Brazil China Germany India Indonesia Korea SouthAfrica

Russia UK Turkey Mexico Singapore Sweden Australia UAE Kenya

21

Are inventors respected in society today?

To what extent would you say that inventors are respected in society today? (% saying respected)

% respected Mature Emerging Overall

Consumers 69 73 71

Elites 71 74 73

BDMS 73 79 76


56

50

39 35

27

22 19

7 5

57

50 47

18

5

23

33

11

6

64

50

45

31

2

17

36

10

6

42

38

45

35 36

16

22

35

4

47

17

35

22

34

38 36

8 10

49 49

54

31

13

37

21

11

4

64

34

59

23

4

9

27

6 8

60

45 42

23

30

38

21

4 5

49

44 41

32

9

24

13

47

2

63

49

40

31

19

29

18 15

5

72

22

49

24

8

37 39

4 3

55

48

37

24

8

31

39

8 6

54

41 44

29

16

29 27

6 7

47

39

49 47

17

27

12

29

2

60

57

36 36

18

29

20

8

4

28

23 20

22

16

41 40

13

40

62

34

53

10

31

20

46

4

16

Imagination Persistence Curiosity Good problemsolving skills

Ambition Self-belief Scientific reasoningskills

Single mindedness Strong artistic skills



Personal attributes necessary for an inventor

22

Which personal attributes do you feel are most important for an inventor…? (Showing top 10 among consumers)


8

17

38

31

2

9

19

40

21

6

20

4

65

8

0

8

14

34 32

6

20

10

35

30

3

33

5

26

33

0

7

2

50

40

1

6

15

47

30

0

9

4

69

14

2

6

13

53

20

3 6 6

36

41

3

19

6

52

21

2

15 12

44

22

3

13

7

46

26

2

8 8

47

32

0

16

41

20

15

8

18

27 25

21

6

Social good Making money The love of inventing Necessity Fame



Inventors’ motivations

23

What do you think mainly motivates people to invent…? (Among consumers)


49

42

12

32

15

2 4

2

38

59

6 6

21

2 5

2

34

70

10 11

18

2 2 0

44

55

6 7

14

0 0 1

40

75

26 24

32

11 9 10

19

79

14 13

28

2

7

1

39

54

5 9

11

1 4

1

52

39

6

37

16

1 3

0

39

65

5 6

15

1 5

3

39

57

9

26

21

1 3

0

18

81

19 23

13

1 1 1

31

73

17

7

22

1 4

1

37

59

9

21

13

2 3 1

50

42

10

25

10

0 2 2

49 52

11

22 20

2 3 2

11

60

35

18

11

5 1 2

48

64

11

17

36

3 3 7

Ordinary people Scientists Doctors Entrepreneurs Academics Politicians Chefs Celebrities



Professions association with invention

24

Do you think that they best inventions usually come from…? (Among consumers)


88 84

72

59

78

43 41

17 15 12

76

65

54

28

20

31

23

15 15 16

91

49

60

83 80

24 29

43

27 31

85

69 72

67

47

79

40

87

10 10

76

82

57

64

57

44

50

32 32

38

91 88

71

50 48

36

64

56

32 28

87

58

76

63

36 41

28

12 9

19

87

80 81

46

62

42

51

28

22 19

77

51

86

75

40 35

32

80

30

17

78 79

65

79

63

30

40

19

9 8

87

81

72

50

28

56

46

63

20 18

86

74 79

64

35

56

38

23 24 21

68

59 55

34

40

20

43

14 12 12

80 76

68

62

47 47

29

72

9 6

83

79

71

62 62

29

38

15 11

8

76

65

74

16

31

38 33

25 21

18

40

73

37

17

43

23

50

14 10

16

Thomas Edison Alexander GrahamBell

Leonardo di Vinci Marie Curie Orville and WilburWright

JohannesGutenberg

Mark Zuckerberg Wilhelm KonradRontgen

Vladimir Shukhov Margaret Knight



Influential inventors

25

How much would you say society has been improved by the each of the following inventors? (showing % saying a great deal among consumers- top 10)


95 92 91 89 86 85 81 81 80 80 76 74 73 73 72 60 56

China Kenya India Sweden Russia SouthAfrica

US Turkey Brazil UK Australia Indonesia Mexico UAE Germany Singapore Korea

Importance for society

26

How important do you think invention is for society? (% saying very important among consumers)

% v.imp

China Kenya India Sweden Russia South Africa

US Turkey Brazil UK Australi

a Indones

ia Mexico UAE

Germany

Singapore

Korea

Elite 96 88 94 - 97 96 87 88 96 84 85 85 83 77 80 71 67

BDM 95 - 99 - 90 90 87 83 92 88 86 58 87 - 72 69 60

% v. important Mature Emerging Overall

Consumers 73 84 79

Elites 79 90 85

BDMS 77 90 84

Base: Consumers overall=6133, Mature= 2803, Emerging=3330, Elites overall =2691 Mature=1204, Emerging=1487, BDMS overall=1373, Mature=605, Emerging=768 Consumers CN=400, KN=507, IN=400, SW=401, RU=201, S.Africa=220, US=400, TU=401, BRA=200, UK=401, AUS= 400, ID=200, MX=401, UAE=400, DE=400, SG=400, KO= 401 Elite= CN=331, KN=50, IN=203, SW=0, RU=75, S.Africa=75, US=200, TU=201, BRA=77, UK=200, AUS= 201, ID=75, MX=200, UAE=200, DE=200, SG=200, KO= 203 BDM= CN=266, KN=0, IN=102, SW=0, RU=50, S.Africa=50, US=100, TU=100, BRA=50, UK=101, AUS=100, ID=50, MX=100, UAE=0, DE=103, SG=101, KO= 100

26

22

15

8 7 7

4 3 3 3

1

23 23 23

6

3

7

2 3

2

7

2

23

27

10

7 5 5

3

12

7

1 0

35

19

25

10

2 1 1

3 2

1 2

24

8

17

13

6

10

1

11

4 4

2

32

13

15

11

5

8

0

7

3 4

1

26

15

17

7

11

3

1

8

4

7

1

26

9

20

9

2

13

0

8

2

7

2

22

13

31

7

2

4

9

2

4

1

3

25

28

17

6

2

6

2

4 4 4

1

36

23

15

6

1

5

3

5

2 3

1

24

8

27

7

4

11

7

2 2 3

5

29

15 16

9

6 6

1

9

5

3 2

15

37

13

3 4

2

0

11

3

11

1

29

34

9 8

2

4

1

5

3 4

0

10

8

13

17

20

9

5

10

0 1

6

14

10

24 24

5

7

4

2 1

5 4

Quality of life Improving publichealth throughtreatment of

disease

Improvingmobility with

wirelesstechnologies

Economicgrowth

Economicstability

Improvingeducation and

remote learning

Enhancingdefense and

militarycapabilities

Environmentalprotection

Safety anddisaster

response

Reducingpoverty

Competitionbetween

internationalmarkets

US Brazil China Germany India Indonesia Korea S.Africa Russia


Impact of invention on society

27

In your life time, for which of the following do you think invention has been most important? (Among consumers)


18 18

10 10 9

8 7

6 6 5

3

19

11

15

9

11

9

5

10

1

6 5

25

20

4 5

8

2

10

13

4

8

1

16

21

18

3

13

2

6 7

3

5 6

14 13

8

14 15

5 6

10

3

8

3

12

18

11

8

12

6

4

10

2

13

4

14

16

6 5

15

6 7

10

2

15

3

15

13 12

14

12

4

8

10

2

8

2

16

10

20

6

8

4

6

4

11

8 7

18 19

11

14

8 8 7

4 3

6

3

14

24

12

7 7

9

5

8

4

8

4

13

9

19

16

10

4 3

6 7

4

9

18

21

10

8 9

8 7 7

1

9

2

16

20

9

11

5

12

6

13

0

7

1

18

20

12 11

7 8

9

5

3 4

3

17

5 6

4

16

0

2

4 5

35

6

18

13

15

13 12

5 4

3 3

8

5

Quality of life Improving publichealth throughtreatment of

disease

Improvingmobility with

wirelesstechnologies

Improvingeducation and

remote learning

Economicgrowth

Reducingpoverty

Safety anddisaster

response

Environmentalprotection

Enhancingdefense and

militarycapabilities

Economicstability

Competitionbetween

internationalmarkets



Impact of invention on society 2

28

In your life time, for which of the following do you think invention has been second most important? (Among consumers)


57 50 68

49 56 64 71

48 59

50 59 55 54 50 47

62 58

43 50 32

51 44 36 29

52 41

50 41 45 46 50 53

37 42


Inventions drive economic growth

Economic factors drive the development of new ideas and inventions

Connection between economic growth and invention

29




Economic factors drive the development of new ideas

and inventions 54 59 59 61 55 61

Inventions drive economic growth

46 41 41 39 45 39


28

24

11

8 6

5 5

2

23

14

18

14

7

3

8

3

25

12

22

6 6 4

15

2

34

22

14

8

2

8

6

2

20

13

19

16

12

4 3

4

39

6

20

10

2

16

0

5

25

17

20

10

4

13

8

0

21

24

31

10

2 1

6

2

39

8

12

5

2 2

19

4

32

24

10

6

2 2

6 6

29

14

19

5 4 4

18

0

31

7

20

18

5 6

5

1

22

16

26

8

5

8

2 3

31

29

9

2 3

4

11

1

31 30

10

6

2 3

6 5

9 10

37

5 4

14

3

14

25

18

33

9

3 3

0

4

Electronic devices andcomputer hardware

Healthcare,pharmaceuticals and

medicine

Wireless mobilecommunications

Software development Education Energy sector Aerospace Transport



Sectors associated with invention

30

Which of the following sectors do you most associate with great inventions? (Showing top 8 answers among consumers)


Sectors associated with inventions by audience

31

Which of the following sectors do you most associate with great inventions?

Base: Consumers: Mature= 2803, Emerging =3330 Elites: Mature=1204, Emerging =1487, BDM Mature=605, Emerging=768

% Consumers Elite BDM


Healthcare/ pharmaceuticals and medicine

23 13 20 11 15 9

Wireless mobile comms

14 24 16 23 17 21

Transport 3 4 3 4 5 2

Defense 2 3 3 2 3 3

Energy sector 6 6 5 8 5 8

Education 3 5 2 7 4 2

Food and drink 1 1 1 1 3 1

Electronic devices/ computer hardware

29 25 28 27 28 35

Software dev. 7 10 10 10 8 13

Aerospace 6 7 9 6 7 6

Security /personal safety

2 1 1 1 3 1

34

31

15

7 4 3

33

26

29

4 4 2

42 39

9

5

2 0

23 25

29

11

2 2

21

47

13

10

5

2

33 34

22

7

1 3

36

28

16

7 6

1

38

33

17

5

2 2

55

18

15

1 1 2

45

26

15

5

2 2

33

27

31

5

1 0

26

23

35

5 6

1

26

39

12 9 8

1

46

16 18

4 2 3

45

20 17

6

3 2

16

35

4

13

26

6

42

33

6 8 9

2

Computing Internet Energy Mobile communication Social Media Transport



Technology and invention

32

Which technology do you think has helped inventors most? (Among consumers)


23

18

23 23

5

8

41

14 14 14

10

6 10

19

13

31

11

16 18

22

18

21

10 10

25

18

14

20

14

8

30

11

21 19

13

6

28

12

27

6

11

16

24

12

17

25

7

15

35

16 14

21

11

2

24

16 18

22

8

12

30

14

11

19 18

8

28

15

20

17

12

9

28

14

18

24

10

5

20 22

16 17 15

9

23

16

19

24

8 9

32

26

18

14

8

4

46

16

19

10

7

3

It has increased the speedof communication

It has made collaborationon ideas simpler and more

practical

It has made the sharing ofideas more immediate

It has connected inventorsand their ideas all over the

world

It has made it easier to findout about new inventions

It has enabled ordinarypeople to become inventors



The role of technology in the inventive process

33

Thinking about the impact mobile technology has had on the inventive process, which of these would you say has been most important? (Among consumers)


68

9 6

4 4 3 1 0

65

9

1 5

1

12

3 1

72

2 1 2 1

8 8

0

55

7 10

2

14

4 1 2

78

2 4 4

0 4 4

1

76

1 2 4

0 2

10

0

77

3 2 6

1 2 6

1

77

5 5 1

4 2

0 4

75

8 4 4 4

1 0 1

63

5 7

3

12

2 0

2

82

8

0 3

1 2 0 1

73

9

0

5 2

4 1 0

70

4 3 1

6 2

8

0

71

2

9

3 7

1 1 0

59

8 7 4

8

3 1 1

56

3

12 8

1

8 4 3

83

4 2

4 0

2 1 2

Cellphone Disposable diaper Alarm clock TV clicker Velcro Cruise control Rice-cooker Blow-dryer



The most useful inventions

34

Which of the following inventions do you believe to be the most useful? (Among consumers)


93 89 97 98

72

98 97 97 97 91 88

94 87

95 88

67

43



35

Awareness of patents

Have you heard of the word ‘patent’? (% who had heard of the word)

US Brazil China Germa

ny India

Indonesia

Korea S.Africa Russia UK Turkey Mexico Singapo

re Sweden

Australia

UAE Kenya

Elite 97 96 99 99 95 100 95 95 97 96 97 97 92 - 91 76 46

BDM 89 96 100 96 88 100 96 96 100 95 94 96 94 - 88 - -

Mature Emerging Overall

Consumers 93 80 86

Elites 95 93 94

BDMs 93 96 95


81 77 88

78 80 90

60

87 83 77

87

68 67

86 79

72

87



36

Importance of the patent system

How important do you think the patent system is? (% saying very important)

% v.imp


ny India

Indonesia


re Sweden

Australia

UAE Kenya

Elite 90 88 91 71 89 88 61 87 84 84 93 72 70 - 77 72 90

BDM 85 82 92 66 89 72 61 84 78 79 88 84 60 - 76 - -

% v important Mature Emerging Overall

Consumers 75 82 79

Elites 75 85 81

BDMS 71 87 80


18

10

24

10

42

13

5 7 8 12

5 10

22

14 15

31

24



Protecting inventors’ rights

37

Do you think your country protects inventors’ rights….? (% saying a great deal among consumers)

% strongly agree Mature Emerging Overall

Consumers 14 19 17

Elites 17 17 17

BDMS 22 23 22

% agree


ny India

Indonesia


re Sweden

Australia

UAE Kenya

Elite 20 10 21 15 35 13 5 9 7 16 5 8 26 - 18 24 18

BDM 42 10 35 16 41 24 6 6 2 21 9 8 25 - 25 - -


65

21

7

3 0

3

59

19

8 11

2 1

82

10

1

7

0 0

69

13

3

11

2 2

58

24

9 8

0 1

92

2 1 4

0 0

81

6 6 5

1 1

73

13

4 6

1 1

92

3 2 3 1 0

59

26

5 8

1 2

77

5 2

14

1 1

62

17

4

14

1 1

68

13

6 9

1 3

56

17

5

12

4 7

68

17

5 4 3 3

52

29

14

6

0 0

86

6

2 5

0 0

The government The inventor Big companies Academic institutions Other None of these


Who should protect intellectual property rights?

38

Whose job do you think it is to protect intellectual property rights? (Among consumers)


14 17 5 11

23 7 5 11 8 14 9 4 12 9 13 20

7

86 83 95 89

77 93 95 89 92 86 91 96 88 91 87 79

93


The results of an inventor's hard work and creativity should be protected from unauthorized use by others

The results of an inventor's hard work and creativity should not be protected from unauthorized use byothers

Protecting inventors’ work

39

Which of the following comes closer to your opinion? (Among consumers)

%

Consumer Elites BDMs


The results of an inventor’s hard work and creativity should be protected from unauthorized use by others

89 89 86 89 83 90

The results of an inventor’s hard work and creativity should not be protected from unauthorized use by others

11 11 14 11 17 10


12 11 5 9 9 3 6 4 9 12 6 10 15 11 11 17 7

88 89 95 91 81 97 94 96 91 88 94 90 85 89 89 82

93


Patent protection hurts creativity and invention

Patent protection promotes creativity and invention

The impact of the patent system

40

Which of the following comes closer to your opinion? (Among consumers)



Patent protection promotes creativity and invention

89 90 87 91 84 94

Patent protection hurts creativity and invention

11 10 13 9 16 6


9 15 3 7 15

4 10 10 8 12 5 9 13 10 8 14 9

91 85 97 93 85

96 90 90 92 88 95 91 87 90 92 85 91


Patent systems are necessary to promote new invention and to guarantee that the inventor is given credit both intellectually andeconomically for his/her inventions

Patent systems are harmful because inventors are worried about being accused of infringing on the patents of others

Necessity of the patent system

41

Which of the following is closer to your view? (Among consumers)



Patent systems are harmful because inventors are worried about being accused of infringing on the patents of others

10 9 9 8 12 5

Patent systems are necessary to promote new invention and to guarantee that the inventor is given credit both intellectually and economically for his/her inventions

90 91 91 91 88 95


74 68

92 76 78 81 89 87 89

77 90

77 86 78 78 84 84

26 32

8 24 22 19 11 13 11

23 10

23 14 22 22 16 16


Economic stability has no bearing on whether a country has strong patent protection for inventor’s rights

Strong laws that protect inventors' rights are more likely to exist in countries that are more economically stable

Economic stability and intellectual property rights

42

Which of the following is closer to your view? (Among consumers)

%

Consumer Elites BDMs


Economic stability has no bearing on whether a country has strong patent protection for inventor’s rights

20 17 19 16 21 14

Strong laws that protect inventors’ rights are more likely to exist in countries that are more economically stable

80 83 81 84 79 86


82 75

91 78

94 88 90

83

67 79

88

67

83 69

80

96 98



43

Using the patent system

Suppose you did invent something. How likely would you be to file for a patent to protect your invention? (% saying very or somewhat likely)

% likely


ny India

Indonesia


re Sweden

Australia

UAE Kenya

Elite 83 89 94 82 92 92 92 85 75 83 88 79 83 - 76 95 98

BDM 89 88 97 86 97 92 93 72 84 85 88 87 82 - 73 - -

% likely Mature Emerging Overall

Consumers 80 87 84

Elites 83 89 87

BDMS 85 91 88


70

3 2 4 4 4

34

4 3

16

5

0

59

7 5

2

16

3

18

64

1 1 1

5

41

4 4

11

7

0

46

6

9

19

0 1

50

9 7 7

0

4

46

8 9

5 5 4

44

15

3

11

4 3

31

5

42

4 4 2

32

11 10

16

3 5

43

8

3

12

4 4

49

3 4

9

2 3

33

4 2

6 5

28

33

4 5 3 2

5 7

9

22

3

16

0

42

7 9

6

12

1

United States Germany UK Japan China Sweden



Countries with the strongest intellectual property protection

44

If you had a great idea for an invention, which country do you think would do the best job of protecting that idea from others who might try to use it without permission?

(Top 6 among consumers)


20 20

15

12

7 7 5

4

19

31

4

12

8

11

5

2

11

22

15

19

2

11 12

1

16

33

9

17

0

12

4

2

13

17

14

17

9

13

3 3

15

28

14

17

7

3

0

9

13

10

29

11

2

9

19

0

10

27

16

20

3

8

6 6

16

40

4

8

1

10 11

3

20

29

15

8

1

8

5 5

27

15

11

4

1

7

29

0

3

22

9

16

3

22

3

8

24

17

8

18

3

10

7

5

19

26

17

9

2 3

9

4

33

26

9

6

4

7

4 5

7

16

13

25

6

8

3

14 15

23

4

17

10 10

3

9

Healthcare,pharmaceuticals and

medicine

Electronic devices andcomputer hardware

Energy sector Wireless mobilecommunications

Education Software development Aerospace Transport



Which sectors will be most inventive in the future?

45

Of the following sectors which one do you think will be most inventive in the future? (Top 8 answers among consumers)


67

12 9

3 2 0

2 0 0

30

42

14

0 2 1 1 0 0

56

1

20

7

13

0 0 0 1

38

10 9

33

2 1 1 1 1

31

23

12

7 5

0 1 1

13

27

37

10 11

5

0 1 1 1

61

5

1 2 4

19

1 0 1

24

13

30

9 7

5

0 0 0

33

25

9 7

2 0

21

0 1

22

18 17

1

37

0 0 1 0

30

35

12

6 3

1 3

1 1

22

34

11 10

2 3 0 0 0

38

27

6 9

1 3 2

0 0

21

25

11

0 2

0 1

21

1

41

14

10

5 6

2 0 1 1

22 20

10

3

19

11

3 1 1

30

11

30

7

3 2 2 1 2

United States Japan China Germany UK Korea Russia France India



The most inventive countries of the last 100 years

46

In your opinion, which country has produced the most important inventions over the past 100 years? (Showing top 9 among consumers)


51

22

15

1 1 3

1 0 0

12 14

46

1 2 4

0 0

13

38

49

5

2 0

3 1 1 0

27

24

11

6

1

22

0 0 0

22

13

23

32

1 1 3

0 0

23

15

35

0

4 2 1 1 0

29

14

3

7

31

2 3 1 0

18

35

31

2 3 1 1 2 1

9

15

29

2 1 2 1

39

0

20

33

20

3 3 3

13

0 0

26

8

27

13

1 0 1 1 0

17 19

41

1 2 4

1 0 0

24

18

27

3

9

3 0 1 0

18

33

18

7

4 2 1 1 0

18

25

17

3 3 5

1 1 0

15

18

14

4

13

3

13

3

0

26

34

12

2 3 5

3 4

0

United States China Japan India Korea Germany UK Russia Brazil

US Brazil China Germany India Indonesia Korea S. Africa Russia UK Turkey MexicoSingapore Sweden Australia UAE Kenya

The most inventive countries of the next 100 years

47

In your opinion, which country will produce the most important inventions over the next 100 years? (Showing top 9 among consumers)


28

59

30 22

15 19 18 20

10

21

71

61

38

23 29

36 32

17

30 29

40

69

43

31 33

18

31

41 32

22 26

62

50

35 36

19 28

23 14 15

31

78

60

28 35

56 47

14 19

31 23

66

49

59

14

54 49

19

31 23

39

65 56

44 36 35

28 35

18

29 28

93

49

31

43 49

37

19 18

28 26

73

32 26

33

71

11 20

13

32 31

72

37 28

19 25 27 25

13 22

9

80

27

10 10

70

10 5

29

9

50 57

51

31 26

36 32

23 17

64

14

46

22

9 6

37

21

10 8

19

35

65

49

32 30 30 24 24 23 25 26

59

29 25 28 26 23 25

15 14

31

93

34

12

23

46 50

37

53

25

66

85 77

53

77 68

74

45

63 57

Brazil China India Indonesia South Africa Russia UAE Kenya Turkey Mexico

The greatest period of time for invention

48

Which of the following comes closer to your opinions about each of the following: ‘I think the greatest period of time for invention is…..?

(Showing % saying ahead among consumers)

Emerging markets

Mature markets


25 30 27 23 31 29

67

31

45

31 32 39 41

55

18 27

6

32

10

35 27

51 45

15 26

32 25

47

70

49

72 65

35

62

78

48

74

59 59 59 62 66

52

79

29 39 43 40

52 53

70 60 62

46 46

77

49 48 38

46

27 24

51 45 41

50 39

31 26

59

87

55

87

26

60 58

90

39

55

38 29

34 36 46

65 66 61

44 52

47

77

46 44 40 35

52

37

55 48 50

39 37 45

55 61

74 83

90

25

9

56

77 77 82

66 62 73

Germany Korea UK Singapore Sweden Australia United States

US Brazil China Germany India Indonesia Korea S. Africa RussiaUK Turkey Mexico Singapore Sweden Australia UAE Kenya

67

33

27

17

11 11 11 8

4

68

22 26

16

11

23

18

10

22

82

51

21 22

6

19

36

2 1

82

33

26

12 15

12

17

10 8

74

59

40

28

23

30 29

10 6

80

51

25 25

13 15

37

8

18

62

17 14

7 8 6

12

2

25

67 65

45

26

15

20 17 16 15

78

52

24 20

4

22

30

5 6

72

37

26

11

16

11 14

5 7

71

57

24

11

20

15

35

17

10

58

28

22 23

11 10

28

15 18

65

39

27

22 21 19

27

6 6

68

35

23

16 19

16 14

11

6

75

36

29

11 13 12 13

6 6

56

49

34

12

34

25

11

16 15

57

51

13

8

31

17

30

10

18

TV news Search engines Friends and family Industry publications Newspapers Colleagues Academicpublications

Magazines Online publications



Sources of information

49

Where do you hear about new inventions? (Among consumers)


time invention poll - qualcomm · time invention poll ... neolithic revolution ... revolution...

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