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Melon Credentials

Creativity & Innovation | Case Study

Organization Capabilities & Core CompetenciesMelon Services & Qualifications V/S Subcontracting

Case Studies

Engagement & Interactive Solutions

Partners

References

Best Practice StandardsTestimonials

Technical Quality Assurance Review Mechanism

Organization Structure | Core TeamDedicated Account Managers

Flexibility | 24/7 Availability Returning Clients

Case Studies

Cancelation Policy

01 | December | 2017

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Melon Credentials

Creativity & Innovation | Case Study



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Client Brief & Design Look and Feel

• Modern | Less is more

• Stand Dimensions: 1,620 SQM (GF) & 240 SQM Mezzanines

• Reflecting One of Sharjah's Eco friendly Icons: Noor Island

• Combining 36 Governmental Departments

• 2 VVIP Mezzanines

• 1 Public Hospitality Area

• Exhibitor’s Hospitality Pantry

• Technology Area for Launching The Sharjah App

• Sustainable & Green

• Public Seating

• Large Screen for Presentations and Launches

• Open and Clean

• Welcoming



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Design Proposal:



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Design Proposal:



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Manufacturing Drawings | Structural Calculations:



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Manufacture | Mock-up:



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Set-Up | Show | Dismantle:

Link to the Build-Up | Show Days | Dismantle

https://youtu.be/1OD5LJ7Zpu4


https://youtu.be/1OD5LJ7Zpu4

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Melon Credentials

Organization Capabilities & Core Competencies

Melon Services & Qualifications V/S Subcontracting

Case Studies


Partners

References


Melon Services & Qualifications V/S Subcontracting

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SERVICES | Melon Group of Companies Melon Events FZ LLC Melon Graphics FZ LLC Melon Exhibitions FZ LLC Outsourced

Event Solution | Consultation ==> Governmental & Corporate X

Creative Theming | Set & Stage Design X X

Conference Planning & Excecution | Commercial and Governemental X

Prodcut Launches X

Team Building Concept & Production Theming & Management Production Concept | Props

Family Fun Days Theming & Management Production Concept | Props

Exhibitions & Trade Shows Management X

Exhibition Stands & Kiosks Design X

Exhibition Stands & Kiosks Build Up X

Weddings | Cultural | Social & Entertainment Events Theming & Management Production

Activations | Engagement ==> Road Shows Management Production

Digital Marketing | Social Media Creation Media Channel Booking & Consultation

Interactive Solutions ==> Interactive Application Content & Installations Management Concept Developement | Technical Equ.

Video Production Concept Production

Press & Media Events Set Up X Production

Corporate Identity Creation & Management Graphic Design

Shoppers Marketing | Point of Sale Material | POSM | InStore & InMall Graphic Design Production

Conceptualizing Work ==> Adverts | Newspapers | Magazine Graphic Design Media Channel Booking & Consultation

Event Requirmements Melon Events FZ LLC Melon Graphics FZ LLC Melon Exhibitions FZ LLC Outsourced

Branding | Signage | Collateral Design Production

Offset & Digital Printing ==> Branding | Collateral X

Technical & Production Services | Audio Visual | Sound | Light Strategic Alliance

Staging & Carpentry | Design & Production Design Production

Entertainment | MC | Speaker Sourcing X

Hosts & Hostesses XEvent Security Services X

Logistics Services ==> Transportation X

Venue & Location Sourcing X

Catering Management Logistics & F&BFurniture Customization Strategic Alliance

Floral Decoration

Below the Line ==> Giveaways Customization X

Translation Equipement | Interpreters X

Registration | Badging X

Tents X

Generators | Fencing | Ablution Units X

PR X

Website X

Videography | Photography | Event Edit X

Event Live Feed X

OUR Qualifications Softwares

Experience ==> 10 to 20 Years Creative Suite Package ADOBE Strata Studio Pro

Technical & Prodcution Professionals AutoCad Illustrator Premiere Pro

Show Calling Expert ==> Time Coded Shows 3DMAX Photoshop After Effects

Strong Clientelle Network Muse Audition

Excellent Network of Suppliers In-Design Dream Waver

Reputation & Credibility Bridge Prelude

Health & Safety Certified Manager | NEBOSH & IOSH Standards Lightroom Project Management

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Melon Events Credentials | Case Studies

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Dubai Air Show 2017: VVIP Majlis Tent

Date 12 to16 November 2017

Event set up from 30 Oct to 10 Nov

Location: DWC

Client: Dubai Aviation Engineering Projects (DAEP)

Description: Build Up of a Majlis Tent & Tunnels for

VVVIP’s during the Air Show 2017

Our Role: Full delivery of all event requirements to

include Tent Build up, Floor Leveling, Tent Interior,

AV, VIP Tunnel build Up to lead guests to Abolition

Units, Guests Logistics. AV, design and F&B

management.

1 Tent Interior

2 VIP Tunnel



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Solar Impulse Round The World Flight

Tour Completion Events

Date Jan 2015 March 2015 | Event take of from

Abu Dhabi & Partners Events x 24 Events

Date July 2016 Event Arrival to Abu Dhabi

Location: Al Bateen Executive Airport

Client: Masdar

Description: Solar Impulse 2 is the only airplane of

perpetual endurance, able to fly day and night on

solar power, without a drop of fuel. Solar Impulse 2,

the First Round-The-World Solar Flight and

beginning and ending its historic adventure in Abu

Dhabi.


include Guests Logistics & Transportation, press

conference, registration and VIP management and

Gala receptions. AV, design & branding execution

and F&B management.

1 Bertrand Piccard & Andre Borschberg | Solar Impulse Pilots

2 Arrival of the Solar Impulse Plane to Al Bateen Executive Airport

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Abu Dhabi Sustainable Week

World Future Energy Summit (WFES)

Date: 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 |

2011

Location: ADNEC | Abu Dhabi

Events: Capital Suites Press Conferences (app 20 to

25) and VIP Signing Ceremonies and Stand

Managements and a Reception for 800 PAX.

Client: Masdar

Description: The world’s foremost annual meeting

committed to advancing future energy, energy

efficiency & clean technologies. Consisting of a world

class summit, international exhibition, project village,

round table discussions, programs, corporate

meetings & social events.


include Stand Management, conferences in the

Capital Suites, Signing Ceremonies and VIP meeting

management. AV, design & branding execution and

F&B management.

1 VIP presenter

2 Registration line

1 2



P15

J ONE Property Launch

Date: 10 September 2017

Location: 4 Seasons DIFC

Client: RKM DURAR Properties

Description: Launch of the J ONE – Jewel of Dubai.

“J ONE”; an Emarati heritage name for the finest

quality pearl; that is spherical in shape with a bright

white pinkish color. Guided by strong roots of the

heritage background of the diving industry of the

UAE and conceptualized from the “J ONE” pearls,

shells and waves of the sea.

The result is a new Landmark in Dubai.

It is “J ONE”





and F&B management.

1 Board of Directors

2 Press Conference

1 2



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IRENA Official Reception | Jan 2018 & Jan 2017

IRENA 5th Anniversary | June 2016

Financial Times | IRENA Time Debate | Jan 2016

IRENA Headquarter Launch | June 2015

Location: IRENA Headquarters, Masdar City

Guests: 450 PAX

Client: IRENA

Description: A High-level officials from around the

world gathered in Masdar City to celebrate the official

inauguration of the permanent headquarters of the

International Renewable Energy Agency (IRENA).

The event celebrated the history and achievements

of the Agency since its foundation in 2009, while

recognizing the move as the latest milestone in the

global clean energy movement

Our Role: Full concept development and execution,

branding, AV & show production. Management of

guests, VIP protocol and special arrangements for

VIP guests.

1 Secretary General giving opening speech

2 IRENA Headquarters Building

1 2



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The Women In Sustainability, Environment and

Renewable Energy (WISER)

Date: 2017 | 2016 | 2015

Location: Jumeirah at Etihad Tower & ADNEC

Guests: 350

Client: Masdar

Description:

Leading international and local experts in the fields

of water, clean energy and environment convened to

discuss how innovation can improve sustainability.

The forum was held by Women in Sustainability,

Environment and Renewable Energy (WISER), an

initiative of Masdar, Abu Dhabi’s renewable energy

company in partnership with the Zayed Future

Energy Prize


include Guests Registration, Stage & Venue Set up,

Live Feed, AV, design & branding execution and

F&B management.

1 VIP presenter

2 Stage Set Up

1 2



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MASDAR | His Royal Highness Prince Charles

Visit to Masdar City

Date: November 7th 2016

Location: Masdar City

Guests: 150 PAX

Client: Masdar

Description: Prince Charles took part in a Youth

Circle organised by the Emirates Youth Council.

Prior to the Youth Circle, Prince Charles toured

Masdar City and Masdar Institute. The tour was led

by Dr. Sultan Ahmed Al Jaber, UAE Minister of State

and Chairman of Masdar and Shamma Sohail Al

Mazrui, UAE Minister of State for Youth Affairs. As

part of the visit, The Prince of Wales was given an

insight into Masdar’s growing portfolio of clean

energy projects across the globe, including those in

the UK: the London Array, the largest offshore wind

farm in the world, and the Dudgeon Offshore Wind

Farm, which is set for production in the first quarter

of 2017. He also met with researchers from four

Masdar Institute projects, highlighting the Institute’s

leadership in sustainable technology research.


branding, AV, Collaterals. Management of guests,

VIP protocol and special arrangements for VIP

guests.


1 Masdar Institute Tour

2 Masdar City Tour

1 2


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ADNOC CEO Round Table Event

Date: November 6th 2016

Location: ADNOC Head Quarters Building | Abu Dhabi

Guests: VVIP’s | 45 PAX

Client: ADNOC

Description: High Level Officials from the OIL Industry

gathered at ADNOC Headquarters to discuss “Oil Cycles

and Partnerships In the New World of Oil”.


Branding, AV, Collaterals. Management of guests, VIP

protocol and special arrangements for VIP guests.


1 Round Table Meeting

2 HH Sheikh Mohamad Bin

Zayed Al Nahyan

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TRA | ITU / ALECSO Smart Learning Forum

TRA | 1st Electronic & Telecommunication Summit

TRA | Strategic Partner Awards Distribution

Date: 2016 | 2015 | 2014 | 2013 | 2012

Location: Emirates Palace Hotel, Fairmont Bab Al

Bahr, Conrad Hotel Dubai, Viceroy Hotel AUD

Guests: 400 & 600

Client: TRA

Description: Summit | Gala Awards Ceremony

Our Role: Full creative concept development and

execution, branding, AV production.

1 Stage and set design

2 Bespoke awards

1 2



P21

EGA 25 Years of Memories Endless Amount

of Gratitude

Date: 2016 | 2015

Location: Al Qasr Hotel

Guests: 250

Client: Emirates Global Aluminum (EGA)

Description:

Celebrating the completion of 45 employees

who have completed 25 years of service.

This celebration was made to acknowledge and

honor the employees by holding an appreciation

dinner.

Our Role: Full creative concept development

and execution, AV and Stage Set | VIP Guests

Management, operational delivery, F&B

Management, branding.

1 Stage Set and Ambiance

2 Welcome Area

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1 Registration Counter & Wall

2 Barrier Branding

RAK Marathon

Date: 10 February 2017

Location: RAK Cornish

Client: Premiere Timing

Our Role: Full Delivery of the Event Branding,

Giveaways, Trophies, AV and Catering.

1 2



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Bookers Party

Brand Launch Event

Stakeholders Event

Property Launches

Date: 2016 | 2015 | 2014 | 2013 | 2012 | 2010

2008 | 2007

Location: Beach Rotana Abu Dhabi and

Al Bustan Rotana Hotel Dubai

Guests: 900

Client: Rotana Hotel Management Corporation

PJSC

Description:

A Cocktail reception and Party to host Rotana’s

Clients.

Our Role: Full creative concept development

and execution, Branding, AV, Stage & venue Set

Up, show production & entertainment

coordination.

1 Entertainment: Salha and the million dollar Band

2 Entertainment: Aerial Dancers

1 2



P24

Abu Dhabi Ascent | UN Leaders Summit

Location:

Jumeirah at Etihad Towers | Summit

Emirates Palace Hotel | Reception & Dinner

Guests: 1200

Client: Masdar & MOFA

Description:

The United Nations Secretary General and the

United Arab Emirates hosted the “Abu Dhabi

Ascent”, a high level meeting in support of the

Secretary -General’s Climate Summit in September

2014.


execution, VIP Guests Management, operational

delivery, F&B Management, Exhibition Area & Guest

Registration, branding, UN certified interpreters with

simultaneous translation, AV & show production &

coordination and international television broadcast

1 Exhibit Area

2 HH Sheikh Abdallah Bin Zayed Al Nahyan

1 2



P25

Abu Dhabi Commercial Bank

Brand Launch Event

Location: ADNEC

Guests: 4,000

Client: ADCB

Description:

Launch of ADCB’s New Corporate Identity.


execution, venue decoration, set up, AV, show

production & entertainment coordination.

• Stage Size:40m x 8m with 40m Screen

• Reveal of ADCB New Identity | Logo

1 Stage and set design

2 Welcome Note

1 2



P26

Dubai Government Excellence Program Awards

(DGEP) | 2 Events

Location:

Dubai World Trade Center

Madinat Jumeirah | MPV ARENA

Guests: 2800

Client: The Executive Council of Dubai

Description:

A high profile Awards ceremony hosted by His Royal

Highness Sheikh Mohammed Bin Rashid Al

Maktoum. A welcome ceremony & award ceremony.

Our Role: Concept development & execution of

entire event including venue management, interior

design & construction, catering, show production,

logistics & transportation.

1 VIP Attendees

2 Bespoke stage design & watchout screen system with live

feed and video to television network stations

1 2



P27

ADACH | Circle Conference Launch & Shasha

Awards Ceremony | 2 Events

Location: Intercontinental Abu Dhabi

Guests: 1400

Client: ADACH

Description:

A high profile launch awards ceremony and

conference for international VIP guests.

A welcome ceremony and conference followed by a

produced awards ceremony.

Our Role: Full concept development and execution

of all planning, management and operational

requirements including venue design, construction,

guest management, catering & show production

1 Interior of custom built hospitality venue

2 ADACH Circle Conference

1 2


Melon Exhibitions Credentials | Case Studies

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P35

Melon Credentials



Melon Engagement & Interactive Solutions | Case Studies

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We offers the extra mile in creating unforgettable audience interactive engagement.

The creative talent that we have on board together with all cool programming languages that we speak

enable us to challenge the Technology at all levels whenever it comes to the software development,

hardware programming or digital content creation, implementation and execution.



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Melon Partners | Clients

P40

AAA | Qatar | Lexus LX570

Abu Dhabi Commercial Bank

Abu Dhabi Film Commissioners - ADACH

Abu Dhabi Media Company

ADNOC

Al Ahli Invest

Al Serkal Properties - Dunes Launch

Al Tayer Group

Alwataniya Group

Amlak Finance

Apple Middle East

Asayer Soft Drinks Factory - ASDF

Barclays Bank

BESIX / Six Construct

CISCO

Coldwell Bankers | Qauttro Launch | Seasons Launch

Diamond Trading Company - DTC

Dubai Islamic Bank

DHOMS

DOT | Department of Transport Abu Dhabi

Dubai Cares

Dubai Gold & Commodities Exchange - DGCX

Dubai Sports City

Dubai Properties

Durar Properties

Emirates Bank

E-Ships (Mubadala)

Etihad Airways

Gillette Middle East | Oral B

Hilal Bank

International Turnkey Systems (ITS)

International Renewable Energy Agency (IRENA)

JAFZA

Lloyds TSB

Masafi Mineral Water

MASDAR

MASERATI Middle East

MBC

Ministry Of Foreign Affairs (AUD)

MNFCA | Ministry

Monster.com

MTN Yemen

Nestle Middle East

Omega Middle East

OMD Media Group

Opera House

Paspaley | Damas

Philips Middle East & Africa

P&G Gulf

Rado Middle East

Rotana Hotel Management Corporation LTD

RTA

Sharjah E-Government

Shell Aviation

Stargate Cyber Active

S3L Development

SSL Holding

Tanmiyat Properties

TECOM

The General Secretariat of the Executive Council of Dubai

The First Group | Property Launch

Tiffany & Co. | Damas

Telecommunications Regularity Authoritiy (TRA)

TwoFour54


Client References

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MASDAR

Anca Westley

Director, Abu Dhabi Sustainable Week and Special Projects

Office: +971 2 653 3333

Email: [email protected]

Government of Sharjah

Noor Al Noman

DEG Director

Office: +971 6 501 7738


Rotana Hotel Management Corporation PJSC

Amal Harb

Corporate Vice President | Marketing & Communication

Office: +971 2 699 4444


RKM Durar Properties

Mohamad Miqdadi

General Manager

Office: +971 4 341 8558


The General Secretariat of the Executive Council of Dubai

Kala Menon

Head of Procurement & Administration

Corporate Excellence Department

Office: +971 4 439 9410


ADNOC

Omar Zaafrani

Manager Corporate Communications Unit

Office: +971 2 7075999


Al Tayer Motors

Loubna Makarem

Marketing Director UAE | Maserati

Office: +971 4 3037891


Dubai Properties

Mai Al Ali

Project Manager

Office: +971 4 435 1828


mailto:[email protected]








P42

Melon Credentials

Best Practice Standards

Testimonials

Partnership Awards & Appreciations



Testimonials

P43

Dearest Rana and Team,

I cannot begin to thank you enough for pulling

yet another amazing Summit! Everything was

impeccably executed, from the backdrops, and

set-up to following up with the caterers and AV.

I believe this was one of the most challenging

years to date with 6 signing ceremonies

(including a VIP one) and 20 side events.

You and the girls are a delight to work with!

Always professional and accommodating,

regardless of the tight deadline given.

Best of luck for the year to come.

Anca Westley

Director, Abu Dhabi Sustainability Week and

Special Projects

Masdar


Dear Rana,

On behalf of The Executive Council, we would

like to take this opportunity to thank the entire

team of Melon for the excellent coordination and

commitment extended towards the successful

execution of The Government Excellence Award

Event.

Words are not enough to thank Micheline and

yourself who were always there to extend all the

support needed. Of-course, the perfection is

when we have a good Event Project Manager

like yourself who is committed to attain the

utmost satisfaction of the client.

Thank you Rana.

Look forward to work with you again in the near

future and wish you all the best.

Sincerely,

Kala MenonHead of Procurement &

Administration

Corporate Services Department

The General Secretariat of The Executive

Council of Dubai

Testimonials

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Dearest Rana,

Through this note I wish to express TRA

gratitude in the way you have handled the TRA

1st Strategic Partners Award event held at the

Emirates Palace Hotel.

The coordination, organization and overall

delivery were impeccable in all aspects.

I realize that we have bought you in on a crisis

basis and you have delivered as promised.

Please except our warmest appreciation to your

efforts.

Best regards,

Maha Fakhr

Events & Exhibition Manager

Support Services AffairsTRA


Dear Rana,

Thank you very much indeed for the spectacular staging and organization of the event to our expectation!

Of course we are looking forward for any such events in the future.

Once again I thank you and your entire staff, especially Ms. Micheline Samaha and Ms. Beatrice Chouity. They really worked very hard to make it a success.

Convey my regards to them.

Best Regards,

Osama HannaGeneral MangerEMCO Building Contracting LLC

Testimonials

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Dear Rana,

I would sincerely like to thank you and your

team for creating our brand launch and making it

such a successful event.

We have received incredibly positive feedback

from our guests and I know that they left the

event having had a wonderful evening.

You made my job so much easier with your calm

professionalism and I will be pleased to

recommend the services of Melon to our

shareholders and other business partners.

Well done!

Kind regards,

Suzanne Troup

Administration Manager

Emirates Ship Investment Company LLC


Dear Rana,

I would like to thank everyone who contributed

to the success of the event that took place on

the 12th of September.

You have all shown an exceptional level of

devotion and professionalism despite the many

roadblocks we faced on the way…

Kindly extend my words above to all the

members of your team who contributed to

making the “Rado” event, THE EVENT of the

year!!!

Looking forward to an exceptional coverage,

more events, more success together.

Sincere regards,

Patrick Aoun

Regional Brand ManagerRado Middle East

Swatch Group

Checklist

Attendees

How many people are expected to attend | What is the site capacity | What means of access and

exits are available | What level of stewarding will be required, and who will carry out this role

Suppliers

Identify needed Suppliers/Backup | Who & How to communicate with suppliers | Ensure regular

follow up & timely deliverables | Provide adequate commissioning period to correct errors and

omissions | Contractor to diTechnical Quality Assurance Review Mechanism

spose at no additional cost all unused material | Maintain a clean and safe installation environment

Electrical power

Is there sufficient power | Ensure all electrical and lighting equipment are Tested | Are there any

overhead power lines or other cables | If we need to have long cable ramps (may be required for

extra protection to the public)

Health and Safety

Ensures that contractors employed for set up take down stands, exhibits, marquees, AV etc, submit

appropriate health and safety policies, risk assessments and method statements | Exhibitors and

vendors to submit similar details

Traffic Control

Any roads to be blocked during the Event | Parking facilities and access for vehicles, not only on the

day of the event but before and after | Is there a need for Large vehicle access | Are all Accesses |

Roads Suitable for Vehicle Access (Unleveled, Sandy Ground etc) | Will the Event create traffic

issues In Parking | Access Roads

Waste management

Waste collection during setting up, during and after the Event | What type of receptacles are to be

used | How and when will they be emptied and by whom | Advise who will be responsible to ensure

the site is left clean and tidy

Status | Issues | Comments

[insert here: ‘Yes’ if all elements have be addressed and elaborate the answer per question, provide feedback on progress or expected timeline, anticipate & identify issues & how to address them, comment whether elements are relevant or not for the Event subject matter]


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Compliance with Melon Events’ Quality Assurance Review Guidelines/Checklists to Ensure Quality & Standards of Services


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Checklist Status | Issues | Comments

Fire safety

Control over use of flammable liquids, LPG or other gases e.g. in catering or in other

demonstrations | The use of generators should be strictly controlled | ensure adequate screening

and protection, adequate arrangements for storage of fuel, etc | Adequate number of fire

extinguishers should be provided in accessible positions

[insert here: ‘Yes’ if all elements have be addressed and elaborate the answer per question, provide feedback on progress or expected timeline, anticipate & identify issues & how to address them, comment whether elements are relevant or not for the Event subject matter]

Exhibitors, amusements, stalls and demonstrations

Interaction between adjacent stalls | exhibits | demonstrations and the problems that may result

from having conflicting activities (before or during the Event) | consider locations to be away from

traffic, entrances & exits, refreshment facilities and restrooms.

Facilities

Toilets, washing facilities, water supplies, provision for disposal of waste water, trash bins

People of Determination (special needs) & other

Consider particular arrangements for Children, pregnant women, elderly persons and the disabled

e.g. ramps

Security and cash handling arrangements

Site perimeter security, entry | ticketing arrangements | Potential risk of theft… cash, valuables and

equipment must be considered | The use of a professional security company will be required for

large scale events.

Licenses & Passes

Identify and obtain all needed licenses i.e. Fireworks, alcohol | Access cards for staff & suppliers

Food Catering

Always check food safety practices from source and relevant insurance | check options for food

allergies

Event Insurance | 3rd Party Liability Insurance in place and valid

P48

Melon Credentials

Organization Structure | Core TeamDedicated Account Managers


Contractor Organization | Key Personnel

P49

Mazen Sultan

Director | Creative & Design

Beatrice Chouity

Business Development Manager

Micheline Samaha

Operations Manager

Hassan Reda Wehbe

Director | Events

Jaykumar Dixit

Admin & Finance

Eddy Esho

Production Manager

Skilled Carpentry crew

Imran Khan

Production Director

Melon Exhibitions

Shadi Bou Reslan

BD | Partner

Melon Exhibitions

Skilled Painting Crew Skilled Graphics CrewSkilled Electrical Crew

Roni Bader

Operations Director | Partner

Melon Exhibitions

Dedicated Account Manager

Rana Gemayel

Managing Director

Melon Events


Christina TanProject Coordinator

Melon Exhibitions

Albert De La Luna

Senior Designer

Melon Exhibitions


Key Personnel | Melon Events

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Rana Gemayel

Managing Director


With over 18 years of experience in

the live events & advertising

industry, Rana is both experienced

& passionate about events &

project management.

A senior events director with

experience managing a range of

local & international events.

Responsible for successfully

launching several major brands &

products in the UAE, Lebanon,

Kuwait & Qatar.

An expert in entertainment

management, events consultation

& event implementation.

A results-oriented individual with

excellent organizational,

supervisory, leadership &

managerial skills and

understanding of the importance of

appropriately representing brands

while creating a memorable &

relevant experience for the target

audience.

Mazen Sultan

Creative Director

Mazen is a Senior level creative

director with over 20 years of

diversified experience in the

successful development and

implementation of strategic

creative initiatives.

Mazen is a highly motivated

conceptual thinker with strong

design and writing skills with a

proven track record of

innovative solutions for business,

marketing, and technology

companies. Lead multidiscipline

teams from conception to

creation of user-centric designs

and interfaces.

Mazen is a member of The

United Kingdom Creative Society

and The Canadian Society of

Graphic Designers.

Micheline Samaha

Operations Manager

11 Years experience in planning

& executing various marketing,

public relations and events in

United Arab Emirates & Lebanon

& GCC.

Prior industry experience in both

Advertising & Marketing.

Expert in complex planning,

event theming, team

management & on-site

coordination & implementation

Track record successfully

executing conferences, seminars

& product & showroom launches,

family days, fashion shows

across the UAE.

An expert in entertainment

management, events

consultation & event

implementation

Trilingual | fluent in English,

Arabic & French.


Key Personnel | Melon Events

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Hassan Reda Wehbe

Director Events

Experience with over 15 years in

Sales & Distribution, Marketing,

Business development, Labels &

Events management, Retail

management, Artist & Repertoire

management, Budgeting,

Procurement, Strategic planning,

Inventory management in the

Middle East & North Africa.

Established new talents and set

up new territories.

Track record of signing up

major international artists and

events mechanism

Experience of designing and

implementing training programs

for enhancing the performance

of S & D, Retail, events and

Label executives

Heading large taskforces (team

of 458), task allocation and

monitoring .

Beatrice Chouity

Business Development Manager

Holder of an M.A in Marketing

Communications, Beatrice is a

senior business development

manager with 9 years experience in

the UAE & GCC market.

Successful development of new

revenue streams through the

forging of new business

relationships and the offering of

new services.

Ability to recognize customers’

specific needs & requirements

and translate these into mutually

beneficial business relationships.

A comprehensive understanding of

project operations with experience

planning and executing events.

At the top of her game as she

consistently offers a fresh

perspective and creative approach

to projects.

She also approaches her projects

by calculating risks and making

solid determinations.

Eddy Eshoo

Production

A senior Events Production Director

with over 20 years of experience in

the UAE & GCC Market.

Track record successfully launching

& overseeing several major

corporate, governmental & theatrical

productions in the UAE, KSA &

Qatar.

Trilingual | Fluent in English, Arabic &

French.

A passionate creative producer with a

customer-centric approach

Expert in complex planning, team

management & on-site coordination

& implementation.

Skilled entertainment manager with

song relations with international

performers agents.

Eddy acquired the NEBOSH & IOSH

standards Certificate with H&S, Fire

and Food safety qualifications.


Key Personnel | Melon Exhibitions

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Shadi Bou Reslan

Business Development Director

Shadi has gathered over 10 year of

experience in the events and exhibitions.

He has worked as a senior manager on

local and international project for

government and non government entities.

He was responsible for the UAE pavilion in

Brazil, Korea, Qatar and has worked on

projects in Lebanon, KSA and Oman.

Before specializing in exhibition stands

management, Shadi has held a position of

Marketing Manager at Reed exhibition ME

for World future energy Summit, Equip

hotel, Abu dhabi Motor Show, Abu dhabi

Jewelry Show, SITL, and TDIM for 3

consecutive years.

Roni Bader

Operations Director


Since 2000, Roni has been

involved in planning, executing and

overseeing the success of various

events & exhibitions, servicing

some of the biggest global brands.

Throughout his 16 years of

experience, he has sharpened his

skills in events and exhibition

management as well as marketing

operations and has earned good

negotiating skills when dealing with

third party service providers.

With great attention to details, time

& people management skills, he

enjoys work that is challenging,

interesting and allows him to deliver

remarkable results.

Roni has a wide experience in

managing events and production

set-ups and has successfully

completed projects within the UAE

& The Mena Region.

Imran Khan

Production Director

Since his relocation to the UAE in

2004, Imran has been managing

the production of event set-ups

and exhibition stands.

His experience and eye for detail

made him one of the key

production consultants in the

UAE.

Among the projects he had been

in charge of, Imran has

successfully serviced Etihad

Airways, Samsung, Maserati, HP,

F1, Sharjah Government and

many more.


P53

Melon Credentials

Flexibility | 24/7 Availability

Returning Clients

Case Studies



P54

How We Insure Returning Clients

We have managed to maintain our relationship with our clients throughout the years by catering to all their needs:

• Our loyalty has always been our top priority. We strive getting to know our clients in order to always meet their requirements.

• We go out of our way, even when it’s a last minute request. We make it happen.

• No room for error is our priority.

• We provide key contacts with our clients in case of any major concern.

• We add value to our customer’s business by our quality, reliability and customer service.

• We always ask them for feedback after each project. What they think of our work, performance and the quality of our

services.

• We set our clients at ease which helps us gain more insightful comments and useful feedback from them.

• We over document each project. Our clients appreciate having access to this knowledge about their project.

• We believe in successful scheduling and happy clients by working out what our client’s constraints are.

• We make sure we listen carefully to how our customers speak about their industry. By using their language we become an

insider and make them feel comfortable.

• We always give our clients just a little extra by under promising and over delivering.

• We pay attention by being good listeners which highlights our virtues much better than being over promising.

• We go above and beyond, if only a little, to show our clients not only that we’re on top of the work and capable of managing

the project, but that we’re doing it so well that we can even offer some extras within budget.

• We meet with our clients regularly which helps the flow of information and makes sure everyone involved knows where the

project stands.

• Our delivery of services should always be paramount. What we provide furthers their business goals.

• We always let our customers know that we appreciate their business.

• We strive to deliver quality every time.



P55

Returning Clients:

• Masdar | Abu Dhabi Future Energy Company | PJSC 8 Years

• The Executive Council Of Dubai | Dubai Government 7 Years

• Rotana Hotel Management Corporation PJSC 12 years

• TRA | Telecommunications Regulatory Authority 7 Years

• Sharjah Government 4 Years

• Al Tayer Motors 4 Years

• TECOM Investment Group 5 Years

• CISCO 4 Years

• Durar Properties 8 Years

• ADNOC 1 Year

• Dubai Properties 1 Year


Flexibility | 24/7 Availability | Case Study 1

P56

Client: Masdar

Project: Solar Impulse Round The World Flight

Tour Completion Events

Date Jan 2015 March 2015 | Event take of from

Abu Dhabi & Partners Events x 24 Events

Date July 2016 Event Arrival to Abu Dhabi

Location: Al Bateen Executive Airport

Client: Masdar

Description: Solar Impulse 2 is the only airplane of

perpetual endurance, able to fly day and night on

solar power, without a drop of fuel. Solar Impulse 2,

the First Round-The-World Solar Flight and

beginning and ending its historic adventure in Abu

Dhabi.





and F&B management.

1 Bertrand Piccard & Andre Borschberg | Solar Impulse Pilots

2 Arrival of the Solar Impulse Plane to Al Bateen Executive Airport

1 2



P57

Solar Impulse Round The World Flight

Client Brief was received 10 days prior to event

day which coincided with 4 other events that

Melon was organizing during the Abu Dhabi

Sustainable Week.

Challenges:

• Access To venue was not possible Had to

Improvise all venue challenges for the set up

until CID permissions received 4 days before

the event date.

• Brief kept changing every day due to the take

off date (which was postponed 7 times) and

due to protocol changes and weather

changes. Had to Manage all Suppliers and

negotiate all the additional costs to the

benefit of the client.

• Last minute requirements which were all met

immaculately:

– VIP Room Fabrication From Scratch

– Guests Logistics

– Catering Requirements

– Press Conference Venue Changed 5

Times (Renders | Floor Plans | Set Up)

– Runway Celebrations | Logistics

Both Events were a success and up to the client

satisfaction | Error Free.



P58



• Initially Melon was awarded the event management side of the Sharjah Government Stand at Gitex 2014.

• 3 Weeks prior to show date, the client’s main contractor proved unable to manufacture, assemble and deliver

the 760sqm stand on time, that’s when Melon was requested to help.

• We accepted the task, having less than 19 days to show date including build up days We manufactured more

then 70% of the stand elements from scratch, continued the work on the 30% that was already done by the main

contractor, with all the work quoted for at cost. No margins added.

• Our team of 55 skilled craftsmen, along with the site managers, and project admins coordinated and filled all

necessary forms, liaised with the DWTC for entry, and build-up schedules.

• Our team of welders, finalized the massive steel structure, housing 4 VVIP mezzanine structures.

• Our graphics designers, created all graphics from scratch, video content was adapted to the proposed screens.

• 5 Days before show date, we started to build-up at Sheikh Saeed Hall, DWTC, on a 24Hours shift.

Our workforce was divided into 3 teams working 8 hour shifts non-stop.

• We handed over a fully operational stand, and exceeding the client’s expectations, 9 hours before the show

opened.

• Since then, we’ve been the official stand supplier for the Government of Sharjah, and have delivered more than

5,186 Sqm of stands to our happy client.



P59



P60



P61


P62

Melon Credentials

Cancelation Policy


Cancelation Policy

P63

Postponing of The Event:

In the event of any delays to approvals or to postponement of the date of the Event through no fault of Melon Events

FZ LLC then the Client shall be liable to pay additional payments to cover the cost of said delays or postponement for

additional production management time or down times and any additional sub contractor or supplier costs plus the

commission on such costs.

Cancelation of The Event:

Should the Client after providing written approval of this Cost Proposal terminate the services in full or in part due to

circumstances beyond the control of Melon Events FZ LLC then the Client shall be liable to pay Melon Events FZ

LLC all sums to cover all the costs necessarily incurred by Melon Events FZ LLC in undertaking the services to the

date of the termination plus the cost of all related contractual commitments entered into by Melon Events FZ LLC with

suppliers and project staff up to and beyond the date of termination plus the commission on such commitments plus

a fee to be mutually agreed for any additional services resulting from the cancellation.

Other Terms:

Performers Contracts: are usually a pay to play contract. Though client may elect not to use services provided by

artist, client shall be obligated to pay for his / her performance as agreed beforehand with the Event Manager.

Force Majeure: The agreement will be automatically cancelled if the event is interrupted due to acts of God,

including, but not limited to hurricanes, tornadoes, strikes, war, volcanic eruption, earthquakes or pestilence.

In the case The Event is cancelled due to an event of force majeure, the Event Manager shall refund to the Client all

prepaid fees other than the direct expenses that the Event Manager has already paid to 3rd Party Suppliers.


P64

Thank you

Melon Events FZ LLC

Dubai Media City

Building 8. Office 330

P.O. Box 213812 DubaiUnited Arab Emirates

Tel: +971.04. 4345972

Mobile: +971.50. 4596911

Website: www.melonme.com


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