tigerspike presentation web2.0 in gov

14
MOBILE IN 2010 @oliverpalmer, TigerSpike Pty Ltd

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TigerSpike presentation at Web2.0 in Gov conference. June 2010

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Page 1: TigerSpike presentation web2.0 in gov

MOBILE IN 2010@oliverpalmer, TigerSpike Pty Ltd

Page 2: TigerSpike presentation web2.0 in gov

Commercial & in Confidence

THE HYPE

Page 3: TigerSpike presentation web2.0 in gov

Commercial & in Confidence

RO

AD

BLO

CK

S

Page 4: TigerSpike presentation web2.0 in gov

A NEW MARKET

Page 5: TigerSpike presentation web2.0 in gov

Commercial & in Confidence

TRENDS

Page 6: TigerSpike presentation web2.0 in gov

Commercial & in Confidence

UTILITY vs. GIMMICK

Page 7: TigerSpike presentation web2.0 in gov

Commercial & in Confidence

PLANNING IS IMPORTANT

Page 8: TigerSpike presentation web2.0 in gov

Commercial & in Confidence

ALL ABOUT ENGAGEMENT

Page 9: TigerSpike presentation web2.0 in gov

Commercial & in Confidence

Applications iPhone is just the beginning

There is no doubt the iPhone was the market catalyst. The iPhone has changed the key metric from ‘reach’ to ‘engagement’

Engagement will now be delivered across many platforms.

Page 10: TigerSpike presentation web2.0 in gov

Commercial & in Confidence

DemonstrationMultiple DeviceThe need to contextualise your content and functions

“What’s important now is to get the mobile architecture right. Because mobility will be the way you will provision in the future. Fast forward 5-10 years. The answer should always be mobile first.” Eric Schmidt, Google, April 2010

Page 11: TigerSpike presentation web2.0 in gov

Commercial & in Confidence

L.B.S.Location Based Services will be everywhere

Understanding how to marry your content and messaging to time and place will be key to delivering increased levels of fulfilment in 2010.

Page 12: TigerSpike presentation web2.0 in gov

Commercial & in Confidence

That’s Private.......Being trustworthy in the eyes of consumers will

become increasingly important

Social media will continue to play an important role in shaping the media landscape however many consumers will start to retreat

due to concerns about their privacy

.

Page 13: TigerSpike presentation web2.0 in gov

Commercial & in Confidence

Why is Mobile important?

SOME NUTS & BOLTS TO CONSIDER FUTURE

Page 14: TigerSpike presentation web2.0 in gov

Commercial & in Confidence

The World’s Leading Personal Media Company

Dubai

Sydney

London

New York

Oliver PalmerTigerSpike Pty Ltd

[email protected]@oliverpalmer