tigerspike presentation web2.0 in gov
DESCRIPTION
TigerSpike presentation at Web2.0 in Gov conference. June 2010TRANSCRIPT
MOBILE IN 2010@oliverpalmer, TigerSpike Pty Ltd
Commercial & in Confidence
THE HYPE
Commercial & in Confidence
RO
AD
BLO
CK
S
A NEW MARKET
Commercial & in Confidence
TRENDS
Commercial & in Confidence
UTILITY vs. GIMMICK
Commercial & in Confidence
PLANNING IS IMPORTANT
Commercial & in Confidence
ALL ABOUT ENGAGEMENT
Commercial & in Confidence
Applications iPhone is just the beginning
There is no doubt the iPhone was the market catalyst. The iPhone has changed the key metric from ‘reach’ to ‘engagement’
Engagement will now be delivered across many platforms.
Commercial & in Confidence
DemonstrationMultiple DeviceThe need to contextualise your content and functions
“What’s important now is to get the mobile architecture right. Because mobility will be the way you will provision in the future. Fast forward 5-10 years. The answer should always be mobile first.” Eric Schmidt, Google, April 2010
Commercial & in Confidence
L.B.S.Location Based Services will be everywhere
Understanding how to marry your content and messaging to time and place will be key to delivering increased levels of fulfilment in 2010.
Commercial & in Confidence
That’s Private.......Being trustworthy in the eyes of consumers will
become increasingly important
Social media will continue to play an important role in shaping the media landscape however many consumers will start to retreat
due to concerns about their privacy
.
Commercial & in Confidence
Why is Mobile important?
SOME NUTS & BOLTS TO CONSIDER FUTURE
Commercial & in Confidence
The World’s Leading Personal Media Company
Dubai
Sydney
London
New York
Oliver PalmerTigerSpike Pty Ltd
[email protected]@oliverpalmer