ti digitale trends 2012
TRANSCRIPT
10 Digitale trendsAndreas J0hannsen • Klean • 31. oktober 2012IntraTeam erfagruppe
Partner og konsulent i Klean:Digitale entreprenører, 2009-
Selvstændig konsulent, CEO og partner i Wemind og Socialsquare, 2007-2009
Medstifter af Synkron (Content Management Software-firma), 1997-2007
Frivillig brandmand i Beredskabsstyrelsen
Mail: [email protected] +45 26 20 32 21
Hej, Jeg hedder Andreas Johannsen
http://www.flickr.com/photos/jamesclay/2759011583/
Klean er digitale entreprenører
Problemet med “digitale trends”
http://www.flickr.com/photos/cindy47452/
http://www.gartner.com/it/page.jsp?id=2124315
Gartner's 2012 Hype Cycle for Emerging Technologies
Ikke desto mindre...
Trends
1. Computeren bliver mobil2. Social + Mobil = Lokation3. Markedsføring gennem indflydelse4. Bruger-ratings5. Bruger-genereret kuratering6. Marketing bliver lytning7. E-presence8. Fra udgivelse til tilstedeværelse9. Video10.Intranettet bliver socialt
Computeren bliver mobil
stats fra meeker
• Mobile users are 15 times more likely to click on an ad than desktop users.
• Fans coming from mobile comment 22% more than desktop users.
• Mobile users "like" posts 63% more than non-mobile users.
• The average click-through rate for a mobile ad, which simply means someone clicked on the ad, is 1.32%.
Kilde: c|net
Implikationer?
Social + mobil = lokation
Implikationer?
Markedsføring gennem indflydelse
Process
Perk: 412 Early Screening Kits and 16 Early Screenings (in 8 cities)
1. Targeting
Target influential Moms, Dads, and animated film lovers
2. Invitation
We invite target influencers to opt-in to the campaign
3. Engagement
Screening Kit and/or Screening event for target group
4. Measurement
We measure the conversation on Twitter and social networks
Friday, December 10, 2010
Target influencers were invited to participate in the Tangled Perk.
Invitation Landing Page
Invitation
Friday, December 10, 2010
Influencers became excited and started spreading the word upon receipt of the invitation from Klout
Receiving the Invite
Friday, December 10, 2010
The “Get Tangled” KitThe kits raised awareness to influencers and they then spread the word to their large audiences.
Friday, December 10, 2010
Watching the MovieInfluencers shared their opinions of the movie. These are endorsements by individuals with large audiences.
Friday, December 10, 2010
True Reach
1,305,000
True Reach represents how many people were reached by influencers endorsements and related tweets
412Influencers
True Reach
Friday, December 10, 2010
Impressions
The campaign drove millions of impressions to influencers
8.02 MillionTrue Impressions Total Impressions (Follower Count)
39.8 Million
Friday, December 10, 2010
— Klout tog $25,000 for kampagnen— De nåede de 8 mio visninger for $0.003 pr visning— De nåede de 40 mio visninger for $0.003 pr visning
Implikationer?
Bruger-ratings
Implikationer?
Bruger-genereret kuratering
Hvad er Pinterest
Hvad er Pinterest
» Pin + Interest» Billeddeling og -samling» Opdagelsesperspektiv» Høj æstetisk oplevelse» Verdens hurtigst voksende
sociale netværk» 23 mio brugere august 2012» Vurderet til $1,5 mia
Min pinterest om ny bolig
http://www.fastcodesign.com/1670750/infographic-the-astounding-power-of-pinterest
http://www.fastcodesign.com/1670750/infographic-the-astounding-power-of-pinterest
Implikationer?
Marketing bliver lytning
14
Implikationer?
E-presence
Virksomhed
Social media guy
Web guy
vs
Implikationer?
Fra udgivelse til tilstedeværelse
Hvornår er sitet færdigt?
Hvornår slutter kampagnen?
Hvornår slutter relationen?
83
Product Backlog Sprint Backlog
Sprint2-4 weeks
Daily Standup
Product Increment
Sprint ReviewRetrospect
Sprint Planning
Implikationer?
Video
YouTube stats
» Over 800 million unique users visit YouTube each month
» Over 4 billion hours of video are watched each month on YouTube
» 72 hours of video are uploaded to YouTube every minute (4320 hours/hour)
» In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth
» More than 20% of global YouTube views come from mobile devices
http://www.youtube.com/t/press_statistics
Implikationer?
Intranettet bliver socialt
98
101
Implikationer?
Thanks :-)
Kontakt
• Andreas Johannsen, Klean
• www.klean.dk
• twitter.com/andjohan
• +45 2620 3221