three steps to create an effective digital marketing strategy
TRANSCRIPT
Effective Digital Marketing Strategy
3 Steps to Create an
What You’ll Learn Today• Setting achievable goals and objectives
• How to define your target audience
• Creating content to convert
Presented by Founder Crackerjack Scribe, Social Media & Content Marketing
Former Associate Publisher/Editor The Malibu Times Newspaper & Magazine
Author of, "Create a Successful Digital Marketing StrategyLaura Tate
Create a Successful Digital Marketing Strategy: 7 steps that will help you create a unique strategy to get more traffic & more leads
If you really want to launch an effective lead-generating, traffic-driving social media and content marketing strategy sign up to be notified when this book is available.
Go to: Bit.ly/leadgeneratingdigitalstrategy
Get the book!
Why have a strategy?
Did you launch a social media page without any planning?
Why have a strategy?
And did you start posting whatever you thought would work?
This is probably what your fans (if you had any) felt like if you started publishing without a plan.
What Else Happened?
• Wasted Time
What Else Happened?
• Wasted Time
• Wasted Energy
What Else Happened?
• Wasted Time
• Wasted Energy
• Wasted Money
What Else Happened?
Why have a strategy?
With an Effective Strategy You:
With an Effective Strategy You:
• Set Achievable Goals or Objectives
With an Effective Strategy You:
• Set Achievable Goals or Objectives
• Define the Right Target Audience
With an Effective Strategy You:
• Set Achievable Goals or Objectives
• Define the Right Target Audience
• Create Campaigns that Engage & Convert
Here is an Overall Goal Funnel
Immediate Goal or Objective: Customer engagement
Mid-range Goal or Objective: Lead conversion
Long-range Goal: Customer
Conversion
Here is an Effective Digital Marketing Strategy
Funnel
Build Trust, AuthorityAwareness, traffic, engagement
Take Action
Warm Leads
Hot Leads
Conversion
Blog, webinar, giveaways, ebooks
Repeat visitor, Multiple signups, Info requests
Proposal, Consult
$$$
Remember, this is a long-term investment, but it
comes with long-term payoffs
Set Achievable Goals• Increase Web Traffic?
• More Blog subscriptions or email sign ups?
• Phone calls?
Step 1
Create Actionable Campaigns
• Improve SEO on Website?
• Free Ebook, embed sign up form on Facebook?
• Create landing page with strong CTA?
Define Your Target Audience
Step 2
What are their interests?
How are they entertained?
Where do they get their information?
Example:
I'm a RealtorExample:
• People who live in my target area
• Transferred career professionals
• Homeowners in my target area
• Millennials
• Apartment-dwelling millennials
• People who read Home topic-related magazines
• Newly married couples (buyers)
• Empty nesters (sellers)
My possible audience
Subscribe!
7 DIY Home Improvement Projects
They are the target audience for
whom I will create interesting,
useful and engaging content.
They may not be immediate
clients, but with careful nurturing,
providing engaging and useful
content, and sharing in the online
space where they socialize, down
the road when they are ready to
buy or sell, they've already
become familiarized with my
name, my brand, and trust me
because of the valuable content
I've already shared with them.
Who is Your Target Audience?• What age and gender
is your ideal customer/audience?
• What is their profession?
• What stage are they in their family life cycle (newly married, young children, empty nest)?
• Where does your ideal customer live or have their business?
• What leisure/hobby activities interest your ideal customer?
• What are their values, beliefs, attitudes?
Create Content That Engages & Converts
Step 3
Give them what they need
Inform
Inform Educate
InformEducat
eSolve problems
Use Eye-Catching Visuals
Images
ImagesInfographics
Images Slideshows
Infographics
Offer Giveaways
Ebooks
Ebooks White papers
Ebooks White papers
Free Subscriptions
Bonus Step!
How to Measure Your Successes
Easy Ways to Track Results
• Google Analytics
• Google Analytics
• Social media network insights
Easy Ways to Track Results
• Google Analytics
• Social media network insights
• Social Media Ad Reports
Easy Ways to Track Results
Watch the video on the next slide to learn how to set up goals in
Google analytics
First 100 sign-ups get my book for
only $.99!
Sign up here
Or go to CrackerjackScribe.com
Want to learn more?
• How do I optimize my social media pages and blog?
• How do I do keyword research?
• What kind of content do I create?
Questions answered in my book:
• What days/times & How often do I post?
• How can I track my results?
• What do I do with information from my analytic reports?
Questions answered in my book:
Plus much more!
First 100 sign-ups get the book for $.99!
Sign up here
Or go to CrackerjackScribe.com
Bit.ly/leadgeneratingdigitalstrategy
Laura Tate
Thank you!