Three Key Sales Lessons for Aspiring Professionals

By David Kiger

Introduction

Career Express, the official blog of leading freight shipping firm Worldwide Express (WWE), regularly offers career insight and advice targeted at young professionals. A recent post by WWE marketing strategist Stephanie Bauer focuses on three key sales lessons that may contribute to workplace success.

Ms. Bauer notes that, rather than attempting to fit preconceived images of a successful salesperson, sales associates should strive to be themselves. By aiming for authenticity, professionals may find their own confidence increasing.

Sales Lessons

As suggested by Entrepreneur.com contributor Matthew Toren, drawing on one’s personal strengths to overcome challenges can easily lead to increased self-reliance and ongoing self-improvement.

Ms. Bauer’s advice also stresses the importance of honesty. As customers are often naturally wary of overzealous sales pitches, sales professionals should take care to be truthful in their interactions, and should consider avoiding insincere and clichéd lines such as, “This is not a sales pitch.”

Conclusion

Additionally, Ms. Bauer suggests that a small amount of extra effort may be key to success. She draws on the advice of The Sales Blog’s Anthony Iannarino, who analogizes particularly daunting sales efforts to a weed’s emergence through a single crack in the pavement. According to Mr. Iannarino, flexibility and determination can often create small “cracks” that lead to larger business opportunities.