thoughtworks retail and innit - bringing the future of food to life | inside retail live conference...
TRANSCRIPT
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APPETITE FOR DISRUPTIONJOSH SIGEL Chief Operating Officer, Innit
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ITS PERSONAL
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DISRUPTION = PROBLEM SOLVING
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THE EVOLUTION OF SOLVING CUSTOMER PROBLEMS
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STUFF APPROACHHAVE A NEED, CREATE SOMETHING TO ADDRESS THE NEED.
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OPTIMIZATION APPROACHLEVERAGE TECHNOLOGY TO MATCH THE RIGHT STUFF TO THE RIGHT CUSTOMER.
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PLATFORM APPROACHLETS REDEFINE THE PROBLEM SPACE.
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COMPUTING MEDIA AUTO
PLATFORMS
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Google playSpotify
Apple Car Play
Tesla
Cadillac
Mercedes-BenzOTTO
MobilEye
ECOSYSTEMS
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Spotify
ECOSYSTEMS
UBERLyft Taxis
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THE $21.5 TRILLION GLOBAL FOOD & BEVERAGE INDUSTRYHAS LAGGED BEHIND
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CLICK HERE TO WATCH THE INNIT VIDEO
https://www.thoughtworks.com/clients/innit
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OUR RELATIONSHIP WITH FOOD IS CHANGING
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CONVENIENCE QUALITY HEALTH WELLNESS TRANSPARENCY
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WE CONNECT:
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Strictly Confidential
You and your family to the right food
Your everyday food interactions
Food to appliances, packaging, and beyond
WHAT WE DO WE CONNECT FOOD EXPERIENCES IN UNIQUE AND MEANINGFUL WAYS TO IMPROVE LIVES
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What should I eat? What do I buy? How should I prepare it? How do I cook it?
CONNECTED FOOD PLATFORM TO HELP CONSUMERS EAT AND LIVE BETTER EVERY DAY
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THE HOME IS IN THE STORE THE STORE IS IN THE HOME
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FMCG PROPOSITION OPTIMAL RESULTS & TASTE
you need
Frozen peas
Chicken
Potato Rosti
OK
Put me in the oven first
Put me in five minutes later
then put me in for ten minutes and were good to
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WHAT CAN WE DO TOGETHER? EMPOWER PEOPLE TO EAT AND LIVE BETTER
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BEYOND THE KITCHEN
BEFORE THE KITCHEN
WHAT WE DO INNIT ECOSYSTEM CONNECTED KITCHEN
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WHAT WILL YOUR STRATEGY BE?
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YOUR COMPANY = PLATFORM
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REDUCE - FRICTION
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COPERATION + COMPETITION = COOPETITION
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MAKE IT PERSONAL
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THANK YOUJOSH SIGEL Chief Operating Officer, Innit
/JOSHUASIGEL