thought leadership leverage manifesto - summary

30

Upload: thoughtleadership

Post on 21-Jun-2015

8.643 views

Category:

Business


0 download

DESCRIPTION

Thought Leadership Leverage helps thought leaders build their ideas into businesses through thought leadership marketing, content marketing, book marketing and business strategy. Busy visionaries become busier dealing with PR firms, publishers, speaker bureaus, web developers…and the list goes on. Thought Leadership Leverage brings that all together, so thought leaders can focus on mastering their craft. For more information on building a thought leadership marketing campaign, content marketing campaign or business strategy for marketing your book/and or content, visit thoughtleadershipleverage.com thoughtleadershipleverage.com 917.741.1881 [email protected] Copyright © 2015 Thought Leadership Leverage. All Rights Reserved.

TRANSCRIPT

Page 1: Thought Leadership Leverage Manifesto - Summary
Page 2: Thought Leadership Leverage Manifesto - Summary

With deep expertise

and passionin their subject

areas,

Page 3: Thought Leadership Leverage Manifesto - Summary

creative energy Driving

and curiosity,

Page 4: Thought Leadership Leverage Manifesto - Summary

for the individuals, teams, and organizations

they serve,

And a

desireto make a

difference

Page 5: Thought Leadership Leverage Manifesto - Summary

They make those around them better.

Page 6: Thought Leadership Leverage Manifesto - Summary

Until just a few years ago, thought leaders interacted with their audiences primarily

through keynote speaking and book publishing.

Page 7: Thought Leadership Leverage Manifesto - Summary

But the digital age has opened the floodgates for anyoneand everyone to step up onto their pedestal and be heard,

Page 8: Thought Leadership Leverage Manifesto - Summary

leading to the slow withering of publishing as we know it, and with

it the entire economic model of authorship.

Page 9: Thought Leadership Leverage Manifesto - Summary

The changes wrought in the

digital age have also made it

easier for any content to be

heard. But when everyone’s

talking at the same time, the

audience only hears noise.

Page 10: Thought Leadership Leverage Manifesto - Summary

Ease of creation has saturated our

marketplace with inaccuracies, distractions,

and downright destructive ideas.

Page 11: Thought Leadership Leverage Manifesto - Summary

But unprecedented opportunity awaits

those who are willingand able to adapt to the

challenges of this new era.

Page 12: Thought Leadership Leverage Manifesto - Summary

Creators suddenly have

a larger canvas than ever before, with unparalleled

opportunities to reach their audience.

Page 13: Thought Leadership Leverage Manifesto - Summary

Audiences from around the world

can now go to content producers for

thoughts, input, and clarification.

Page 14: Thought Leadership Leverage Manifesto - Summary

Creation has evolved from

a one-way street to a meaningful dialogue

between creator and consumer.

Page 15: Thought Leadership Leverage Manifesto - Summary

If we cultivateself-understanding and find new purpose…

Page 16: Thought Leadership Leverage Manifesto - Summary

If we develop SOLID STRATEGY

and act in accordance with it…

Page 17: Thought Leadership Leverage Manifesto - Summary

If we seek others to help us on our journey…

then our Vision will see us through these

great upheavals.

Page 18: Thought Leadership Leverage Manifesto - Summary

6

If we abandon the outdated thinking

of traditional PR…

Page 19: Thought Leadership Leverage Manifesto - Summary

If we seek out the groups for whom our

content is mostmeaningful…

Page 20: Thought Leadership Leverage Manifesto - Summary

If we communicate

with them on their

own terms…

Page 21: Thought Leadership Leverage Manifesto - Summary

Then we will see our way through the digital maelstrom to form true connections with others through Outreach.

Page 22: Thought Leadership Leverage Manifesto - Summary

If we take advantage of NEW FORMS

of expression…

Page 23: Thought Leadership Leverage Manifesto - Summary

If we map out

our content’s effects with rigorousmetrics…

Page 24: Thought Leadership Leverage Manifesto - Summary
Page 25: Thought Leadership Leverage Manifesto - Summary

If we find ways to s e p a r a t eour content from ourselves…

Page 26: Thought Leadership Leverage Manifesto - Summary

In this new era ideas matter, and with the

right leverage they can be amplified further than

ever before.

Page 27: Thought Leadership Leverage Manifesto - Summary
Page 28: Thought Leadership Leverage Manifesto - Summary

Or we can apply clear Vision,focused Outreach, and quantifiable Impactto harness the tides of

innovation.

Page 29: Thought Leadership Leverage Manifesto - Summary

We are Thought Leadership Leverage,

and we choose to RISE.

Page 30: Thought Leadership Leverage Manifesto - Summary

Thank you for reading our Summary!

To continue reading more about our Vision, Outreach, Impact and

Conclusion, please visit our Manifesto page.