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“IMAGINATION IS MORE IMPORTANT THAN KNOWLEDGE. FOR WHILE KNOWLEDGE DEFINES ALL WE CURRENTLY KNOW AND UNDERSTAND, IMAGINATION POINTS TO ALL WE MIGHT YET DISCOVER AND CREATE.”

-ALBERT EINTSTEIN

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PROGRAMINFORMA-TIONIn the fall of 2002, the Program in Graphic Design welcomed its first class of BFA students. The program currently attracts a significant number of students locally, nationally and internationally. Our students are dedicated to the critical and creative design process, while they are challenged to investigate new ways of solving complex, multi-layered visual problems.

Our design courses are based on the studio model of education where stu-dents work together, examine outcomes, listen to informal lectures, and engage in passionate discussions. Ours is an active, participatory learning and making envi-ronment. The atmosphere is creative and relaxed while the projects are complex and demanding. Students supplement their course work with additional projects from both community and university organizations. The faculty of practicing professionals and experienced educa-tors is committed to developing, in their students, a personal visual vocabulary based on the formal principles of design, conceptual and critical thinking skills, typographic excellence and the applica-tion of advanced digital technologies.

Students graduate from the program with the skills, passion and imagina-tion to become accomplished designers who are ready to challenge perceptions, redefine problems and embrace a diverse cultural audience. Our students prepare for employment in many creative venues including, but not limited to, design studios, corporate design departments, agencies, production areas and new media design offices. With our small class size, one-on-one instruction, professional academic advisors and award-winning design faculty, the Program in Graphic Design at USF St. Petersburg provides its students with the best of all worlds; the intimate and personalized instruction of a private design school with the academic rigor of a premier research intensive university.

For more information about our pro-gram, browse our web site. For specific questions please email design@stpt.usf.edu

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WHAT GRAPHIC DESIGNERS DO?Graphic designers make communication visible. They give visual form to informa-tion by combining words and images into important and persuasive messages.

The Program in Graphic Design compliments the mission of the universi-ty environment by preparing students for future success through interdisciplinary course study, small class size, and the exploration of new technologies and information environments. Students recognize the potential of their creative processes by creating and evaluating messages that both reflect and respond to the diversity of our global culture. This creative development allows for problem solving strategies that recognize commu-nication, in all of its forms, as vital to our social responsibility and structure. The program is committed to providing an open and challenging environment where students are encouraged to find their voice and to freely explore (and pos-sibly alter) their personal relationship to design, culture, technologies and society.

FACILITIESThe Program in Graphic Design is located on the Bayboro Campus of USF St. Petersburg. The campus retains its intimate and friendly atmosphere as it has grown to include a residence hall, restaurant, bookstore and coffee shop. USF St. Petersburg is a breathtaking waterfront campus in downtown St. Petersburg.

Our program is housed in the Florida Center for Teachers, a building with a lovely interior garden courtyard, a lounge area and wireless internet access. The program shares the building with the Department of Journalism and Media Studies and the Florida Humanities Council. The Program in Graphic Design is also privileged to have an associa-tion with the world-renowned Poynter Institute for Media Studies. Our students have 24-hour access to their own dedicated print lab that includes 3 large format color printers, a large format b&w laser printer, a photocopy machine, light tables, and scanners. The department also maintains an extensive collection of available tools such as digital still cameras, digital video cameras and state–of–the–art professional studio lighting equipment.

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THE FLORIDA CENTER FOR

TEACHERS. HOUSED @

THE USF ST. PETE CAMPUS, YOUR

HOME FOR THE NEXT

TWO YEARS.

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“I LOVE ST. PETE! IT’S RIGHT ON THE WATER & THERE ARE TONS OF PLACES TO EXPLORE. IT’S AN AWESOME PLACE TO GO TO SCHOOL.”

-KRISTINA GEMAYEL

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PROGRAMREQUIRE-MENTSPREREQUISITESHistory of Visual Arts I History of Visual Arts II Concepts + Practices I / Design I Concepts + Practices II / Design IIBeginning Drawing Intermediate Drawing Mass Communication and Society Art studio elective ex: painting, photography, etc.2000-level / above course in media/computer skills

GD PROGRAM COURSES1. Fall Semester: Typography Intro. to Visual Communications Graphic Design I Multimedia Systems 19th Century Art Total: 16 hours

2. Spring Semester: Computer Graphics Digital Media I Media Workshop: Design Production History of Graphic Design Exit: Major Works / Major IssuesTotal: 16 hours

3. Fall Semester: Digital Media II Visual Design for the Internet Graphic Design: Senior Studio 20th Century Art Exit: Literature + WritingTotal: 16 hours

4. Spring Semester: Senior Project: Portfolio Professional Practicum Graphic Design Internship Contemporary Issues in ArtTotal: 12 hoursTotal Art Hours: 87

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TOTAL SEMESTER HOURS FOR THE B.F.A. DEGREE IN ART Studio with a Concentration in GD:GenEd hours outlside the major: 24* Exit Requirements outside the major: 6* Art Requirements: 87 hoursElectives: 3 hoursTotal: 120 hours

*Please note that 12 hours of General Edu-cation requirements are satisfied by the Art School curriculum and that the actual total hours in General Education remains 36 as is state-mandated.

** Please note that ARH 3475C (Contemporary Issues in Art) in the Graphic Design major fulfills 3 hours of the 9-hour Liberal Arts Exit Requirement art requirement.

COMPUTER REQUIREMENTSThe Program in Graphic Design at USF St. Petersburg integrates the computer into its studio–based courses. Knowledge of the computer and design software are necessary for a successful career in the graphic design profession. The computer helps to give form and articulation to the design process. The computer does not define the idea. The idea exists; the computer helps make it visible.

The Apple computer is the tool of choice in the graphic design profession. If you are accepted into the program, an Apple MacBook Pro laptop will be required along with the necessary design software and font packages. A complete list of specific hardware and software requirements will be sent to accepted applicants in the summer prior to the fall semester. See financial aid office for assistance.

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COURSEDESCRIP-TIONSFALLTyPOGRAPHy: This foundational course explores the structure of letter forms and lettering. This course provides information about the importance of type in the context of graphic design and application for printed and electronic media.InTRO TO VISUAL COMMUnICATIOnS: Survey of visual communication theory, techniques and contemporary application in the visual media. Critical examination of visual communication in newspapers, maga-zines, television, motion pictures and new media.GRAPHIC DESIGn I: This course explores the application of formal design principles to visual problem solv-ing through typography, layout, and web design. Students will apply conventional and electronic tools and techniques to the graphic design process.MULTIMEDIA SySTEMS:This course introduces multimedia systems and focuses on their use as tools in the production of digital multimedia. Content covers all key hardware, navigation, and operating components.19TH CEnTRUy ART: A comprehensive study of nineteenth century painting, sculpture and architecture in America and Europe. Gender/multicultural issues and methodologies in 19th century art are emphasized.SPRINGCOMPUTER GRAPHICS: This course is the continuation of Graphic Design I. The coursework emphasizes the utilization of electronic media for visual problem solving. Students will increase their skill with web based design and photo-editing software.DIGITAL MEDIA I: This course builds upon the concepts introduced in Introduction to Multimedia Sys-tems and focuses upon digital photographic creation and editing.MEDIA WORKSHOP/PRODUCTIOn: This upper level technology course will develop in-depth understanding of graphic software and print production techniques. Students will review software programs, file

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preparation requirements, and print production standards.HISTORy OF GRAPHIC DESIGn: This course surveys the design profession and the graphic design discipline. Students will explore graphic styles from the turn of the century to contemporary works, high-lighting the innovations of influential designers throughout history.EXIT MAJOR WORKSFALLDIGITAL MEDIA II: This course builds upon the concepts introduced in Digital Media I and focuses upon digital photographic, web and digital video creation.VISUAL DESIGn FOR InTERnET: This upper level course builds upon the concepts students encountered in the introduc-tory level graphic design courses and focuses upon web content creation and annima-tion techniques.SEnIOR STUDIO: Advanced problems in graphic design, advertising, and multimedia visual communi-cation systems will be discussed and assigned as projects. Focus is upon efficient and effective use of technology in the design production process20TH CEnTURy ART HISTORy: A comprehensive study of painting, sculpture and architecture from Cezanne to the present in Europe and the United States. Required of all art majors.EXIT LITERATURE / WRITInGSPRINGSEnIOR STUDIO/PORTFOLIO:This course covers the organization and presentation of a design/advertising/graphic portfolio and appropriate related materials. Emphasis is upon portfolio development, professional production, and self promotional skills.PROFESSIOnAL PRACTICUM: Students fine-tune their portfolios, create self promotional print and digital projects and develop their resumes. Includes feild trips to studios, agencies, corporate graphic departments and marketing firms.InTERnSHIP: On site supervised work experience in an educational, graphic studio, advertising agency, or corporate environment.EXIT MAJOR WORKS (CHOOSE OnE)*COnTEMPORARy ISSUES In ART: Focuses upon the productions, themes and processes of artists working in the pres-ent time. This course will investigate the relationship of materials and media used by contemporary artists to the subject and content of artists’ productions/products as well as conceptual processes.*MODERn POLITICAL ICOnOGRAPHy: The course explores art in which political themes are considered to be the source and determinant of aesthetic decisions. The dominant iconographic theme is the iconogra-phy of revolution, rebellion, and other forms of political struggle in 20th Century art and film.*HISTROy OF PRInTMAKInG: Comprehensive overview of the history of photography from its inception to the pres-ent day with an emphasis on the relationship of photography to the visual arts and popular culture.

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APPLYING TO THE PROGRAMPORTFOLIOEach program applicant is required to submit a comprehensive portfolio. Student competency will be individu-ally evaluated and based upon the stated admission requirements, the applicant’s written expression, and a portfolio of work. The portfolio will be evaluated for:→ Concept, execution and the presentation of art work.→ Conceptual understanding of art and design principles.→ The application of art and design principles to critically evaluate and solve assigned projects.→ Examples of drawing methods and the evidence of ease with a variety of image–making materials.→ A knowledge of art and design influences and history.Portfolios must be received by (not post-marked by) 5 pm Friday, February 4th for the 2011–2012 academic year.

PORTFOLIOS AND APPLICATION MATERIALS SHOULD BE SENT TOSheramy Bundrick / Portfolio Review CommitteeProgram in Graphic Design140 7th Avenue South, Davis Hall 258College of Arts and SciencesUSF St. PetersburgSt. Petersburg, Florida 33701

* Application materials will not be returned.

PORTFOLIO REQUIREMENTSDownload and complete the applicant information form and include it with your portfolio. This form MUST accom-pany your application. Portfolios must consist of 10 visual art pieces that show a range of media and conceptual thought. Work must be submitted in the de-scribed format in order to be considered by the review committee. note that any self-portraits should not be identified as self-portraits, but simply as a portrait.All works must be submitted on CDs (4 copies required), clearly labeled with the applicant’s last name and first initial

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only. Work must be presented as flat JPG images, the files clearly titled with ap-plicant’s last name, first initial, the image name & number (if applicable), and the file extension:Example: Doe_J_portrait1.jpg

Applicants must include a printed docu-ment that provides a brief description of each of the pieces represented. State the work’s dimensions, media used, and if the piece was completed as an assignment or for your own enjoyment — tell us why the piece was created (i.e. for senior art class, for the high school yearbook, for a junior college class, for work, etc.). Appli-cants who show stills of websites or mul-timedia pieces should direct the viewer to visit the related URL for the web site or to view the associated files (QuickTime movies, Flash animations, etc.), which may also be included on the CDs.Be sure to test and review your presenta-tions before submitting your CDs. All digital media will be viewed via an Apple computer. Please be certain that your files are readable. Files that cannot be opened will not be considered.

PORTFOLIO WRITING REQUIREMENTIn addition to the above visual portfolio requirements, samples of your writing are also required. See the program applica-tion for essay questions and guidelines. Download the questions and the program application.

REVIEW AND NOTIFICATIONApplicants to the program will be ranked on the quality and creativity of the work submitted, the presentation of the work submitted and answers to the questions provided.

notification of acceptance into the pro-gram will be made no later than March 14th, 2011

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FACULTY ANDSTAFFSHERAMY BUNDRICKassociate professor of art history, coordinator of program in graphic designbundrick@mail.usf.edu727.873.4062

Prof. Bundrick (B.A., Emory University, 1992, Ph.D., Emory University, 1998) teaches History of Visual Arts I and II, Classical Mythology, and upper-level courses in the art of the ancient Mediterranean (Greece, Rome, Egypt/near East) at the University of South Florida St Petersburg. In 2004, she received an Award for Teaching Excellence from the USFSP College of Arts and Sciences for the 2003 calendar year.

Prof. Bundrick’s research specialty is ancient Greek art and iconography. Her book, Music and Image in Classical Athens (Cambridge University Press, 2005), consid-ers the representation of music and musicians in fifth-century B.C. Athenian art and relates the images to larger musicological and sociocultural developments within the city. Prof. Bundrick has also made a recent foray into historical fiction: her first novel, Sunflowers: A novel of Vincent van Gogh, will be published by Avon/HarperCollins in October 2009. Interweaving fact and fiction in the style of Tracy Chevalier and Su-san Vreeland, Sunflowers explores the last two years of van Gogh’s life through the eyes of Rachel, a Provençal prostitute known to history as the girl to whom Vincent gave the piece of his ear on 23 December 1888.

Prof. Bundrick has received grants from the Samuel H. Kress Foundation, the Fulbright Foundation, and the USF Interdisciplinary Center for Hellenic Studies, and before coming to Florida, she spent a year at The Metropolitan Museum of Art as a Andrew W. Mellon Research Fellow (2000-01).

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NEIL MATTHIESSENassistant professor of graphic designmatthiessen@mail.usf.edu727.873.4950

neil Matthiessen received his BFA from The University of Montana, MA from West Virginia University and an MFA from the Minneapolis College of Art and Design. Prior becoming Assistant Professor at USF St Pete neil has taught at Arkansas State University, Brown College (Mendota Heights, Mn) and The Art Institute Interna-tional (Minneapolis Minnesota). neil has created environmental, print and web designs for companies such as Medtronic, Toro, Carlson Companies and Coke. He currently serves on the XCD AIGA board. the Center for the Study of Political Graphics in Los Angles, California.

neil has exhibited his work nationally and internationally. Most recently neil is in-cluded in a traveling show, “The Posters of Discontent”, which includes designers from around the world including England, Turkey, Iran, Israel and the netherlands. neil’s work is also included in collections at SangMyung University, Chonan, Korea, Eastern Michigan University and the Center for the Study of Political Graphics in Los Angles, California.

MATT NORMANDassistant professor of graphic designnormand@mail.usf.edu727.873.4788

Matt normand received a BFA from Eastern Michigan University in 1996 and an MFA from the California Institute of the Arts in 2003. He worked as a senior designer at Prologue Films and a designer at Organic Online, while keeping busy with perpetual freelance work to include photography, print, web, and motion graphics. Before becom-ing an Assistant Professor at USF, Matt taught as an adjunct Instructor at the College for Creative Studies in Detroit, a teacher assistant for Jeff Keedy at CalArts, and as an instructor at the Ringling College of Art and Design in Sarasota.

Matt has received awards from the Type Directors Club, the Art Director’s Club, and Adobe. His award winning Practicum series is featured in “Earthquakes and After-shocks,” a traveling exhibition of posters from CalArts. His motion graphics (Digital Media II) curriculum is featured in Steven Heller’s book Teaching Motion Design. He designed the PSAs and other broadcast elements for the Sarasota Film Festival in the Spring of 2006 and 2008. Matt has launched an online store that features his own product line of sketchbooks, journals, and appointment books made from recycled materials, www.papergeist.com.

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PHIL MCCOLLAMinstructor of graphic designmccollam@mail.usf.edu727.873.4966

Phil McCollam is a cross-media designer and theoricizer specializing in illustration and awesome.

Phil received his MFA from the University of Minnesota (Duluth campus) in 2008 after defending his thesis on personal branding, individualism and self-awareness. He has shown nationally and internationally within a variety of academic institutions, traditional galleries and alternative art spaces. Phil has also used his sweet skills for theatre productions, performance works and collaborative artworks, producing interac-tive multimedia projections, web sites and promotional materials.

He is currently pondering methods for making the world a better place through design education.

ERIKA GREENBERG-SCHNEIDER adjunct professor of arterika@bleuacier.com

Ms. Greenberg-Schneider received her B.A. from Amherst College in the first co-ed graduating class and her Masters from S.U.n.y. Albany in sculpture and printmaking.

Erika lived and worked in France for 20 years, becoming a Master Printer in Intaglio and Lithography for Atelier Franck Bordas, and then Director and Master Printer of the Gallery Maeght print studios in Paris and St. Paul. Erika also served as a consul-tant and faculty member to the City of Paris for their experimental art school based on Thierry De Duve’s philosophy “Faire Ecole.” Motivated by her desire to share knowledge across disciplines she has taught regularly at the university level. Upon returning to the United States in 1998, she was Master Printer of Intaglio at USF/Graphicstudio and a Visiting Professor in Drawing and Printmaking at USF Tampa.

Erika currently owns and operates Bleu Acier Inc. in Tampa, an active fine art print atelier, gallery and live-in loft. She continues to design and fabricate a wide range of projects including artist’s books, monographs, portfolios and collections. As a collaborative Master Printer, she has worked with artists such as Matta, Dubuffet, Pierre Alechinsky, Dominique Labauvie, Max neumann, Bernar Venet, Beverly Pepper, Georg Baselitz, Chuck Close, Robyn Voshardt/Sven Humphrey, Paula Scher, Abbott Miller/Ellen Lupton, Sylvie Eyberg and Jovi Schnell.

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LUCY TRIMARCOadjunct faculty in artltrimarc@mail.usf.edu

Lucy Trimarco received both her BA and MA degrees from the USF Tampa. Trained in printmaking Ms. Trimarco was a collaborative lithographer at the Styria Studio in Soho, new york for a number of major artists including; James Rosenquist, Robert Rauschenberg, Claes Oldenberg and Roy Lichtenstein. She has been an artist–in– residence at for Pinellas County Arts Council and the Salvador Dali Museum in St. Petersburg.

ANNE JEFFREYadjunct faculty in art historyajeffrey@mail.usf.edu

Anne Jeffrey teaches Contemporary Issues in Art and 20th Century Art History for the University of South Florida. Last year she developed a web-based Introduction to Art class that she continues to teach for USF Tampa and Sarasota. She also teaches the telecourse Art of the Western World. In 2000 and 2002 Ms Jeffrey taught 19th Century Art History in Paris for the USF Summer in Paris Program. She holds an MA in Art History, from USF, specializing in contemporary art; she co-authored The Art Lovers’ Guide to Florida (1999) and in 2003 curated the exhibition Artists’ Marks for the Museum of Fine Art, St. Petersburg, FL.

CYNDIE COLLINSdirector of advising, advisor for the program in graphic designcollins@mail.usf.edu727 873-4511

Ms. Collins, who also serves the campus as the Director of Advising, has a bachelor’s degree from USF in Fine Arts and a master’s degree from USF in Counseling. As an undergraduate, Ms. Collins was a recipient of the Marie Selby Fine Arts Scholarship and emphasized painting in her studio degree. As a graduate student, Ms. Collins con-centrated on adult and higher education counseling. She has served in advising at USF Tampa and St. Petersburg since 1983. Ms. Collins works with students in all stages of the degree process from considering admission to meeting graduation requirements.

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STUDENTARTWORK &DESIGN

HUNTER PAYNE

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THOMAS WEIGEL

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ANGELA SELF

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JOSEPH NUNEZ

MONICA ESTORNELL

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WHY USFSPGRAPHICDESIGN?

GRAPHIC DESIGN

IT’S BETTER THAN MATH!

Th e Graphic Design program at the University of South Florida St. Petersburg is more than just a list of courses you take. It is an experience, it is friendship, it is hardwork and dedication that sticks with you throughout your career. We strive to make the curriculum challnging and open; open to all aspects of the graphic world. We really inform our students as to what is out there and give them one on one help whenever it is necessary. In doing this we have established a wide variety of students who go on to work in all types of design fi elds. We help create designers but we also create skills and memories that will last a lifetime.

USFdesign