This presentation is the intellectual property of the authors. Contact for permission to reprint and/or This poster arises from the Joint Action on Chronic Diseases and Promoting Healthy Ageing across the Life Cycle (JA-CHRODIS), which has received funding from the European Union, in the framework of the Health Programme ( ). Sole responsibility lies with the author and the Consumers, Health, Agriculture and Food Executive Agency is not responsible for any use that may be made of the information contained therein. Tobacco Free Ireland Dr. Fenton Howell National Tobacco Control Advisor Dept. of Health, Health Service Executive, Institute of Public Health Joining Forces in Health Promotion..Vilnius, Nov 2015 ACKNOWLEDGEMENT Why tobacco .? For every person who dies because of smoking, at least 30 people live with a serious smoking-related illness. (CDC Fact Sheet) Tobacco Free Ireland In Ireland a tobacco free society will mean the achievement of a smoking prevalence rate of less than 5% of the Irish population by 2025 In Ireland a tobacco free society will mean the achievement of a smoking prevalence rate of less than 5% of the Irish population by 2025 Children a priority Key themes Denormalisation getting therebut still some way to! go!. Smokefree workplace legislation 29 th March 2004, 1 st country in the world Point of sale advertising ban (2009) 1 st country in EU Smoke free cars 1 st Jan 2016 Standardised Packaging- May Joint 1 st with UK in EU. Daily smoking prevalence 2015, 19% Development..Implementation. Tobacco Free Ireland WHO MPOWER Healthy Ireland Framework WHO FCTC Towards a tobacco free society, 2000 EU Legislation Cross Party political support Tobacco and Alcohol Control Unit, DOH Health Service Executive Health and Wellbeing NGO community Public support .comprehensive, integrated, evidence based Cars with children, Health & educational campuses Smoke-free Licensing, annual fee, on spot fines Ban mobile/vending sales units Retail Plain packaging EU TPD Marketing Mass Media, Social Media, QUIT Team Train health prof in BI, MECC, NRT+ Cessation Increase excise taxes Environmental levies Fiscal WHO FCTC 5.3 & Illicit Trade Protocol EU Tobacco products Directive International Tobacco Free Ireland