this is sheffield - march 2014
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This is Sheffield!District Profile – Sport, Health & Physical Activity
Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674
Sheffield• Sheffield’s People• Sheffield’s Health• Sheffield’s Sport & Physical Activity
Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674
Sheffield’s People
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Sheffield’s People• Population of 551,800 (2011 census)• Projected rise particularly in 0-19 & 65+• Slight rise in all age groups although 19-30 declining from
2014
2011 2012 2013 2014 2015 2016 201795%
100%
105%
110%
0-19 19-30 30-50 50-65 65+ Total
Year
Pred
icte
d po
pula
tion
as %
of 2
011
Source: Office of National Statistics, Sub National Population Projections: 2011-2017
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Sheffield’s People• Greater ethnic diversity than regional average, but inline with national
demographic– white 87.7%– Non-white 12.0%
• Unemployment higher than nation and region
• Deprivation– 7 out of 26 in Yorkshire & Humber– 56 out of 353 in England
Sheffield Yorkshire & Humber
England
% of economically active unemployed
10.3 9.8 8.1
Source: Annual population survey 2012 & Department for Communities and Local Government Year: 2010
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Deprivation
Source: Public Health Profile 2013 Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674
Sheffield’s Health
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Sheffield’s HealthLife expectancy by gender
GeographyLife Expectancy
Male Female
Sheffield 78.7 82.4
Yorkshire and the Humber 78.3 82.2
England 79.2 83.0
Source: Public Health Outcomes Framework: Year: 2010-12 Measure: Life expectancy in years
• Life expectancy for both males and females in Sheffield is significantly lower than the national average, however life expectancy for males is significantly better than the regional average
• Life expectancy in Sheffield ranges by 10.7 years from most to least deprived areas for men and by 7.7 years for women
Public Health England – Local Health Profile 2013 Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674
Sheffield’s Health: Causes of DeathPhysical Activity can lower risk
Condition preventable through physical activity
Current annual deaths
Number preventable if 100% active
Number preventable if 75% active
Number preventable if 50% active
Number preventable if 25% active
Conronary Heart Disease
1,390 154 105 55 6
Breast Cancer (new cases)
324 66 45 24 2
Colorectal Cancer (new cases)
234 47 32 17 2
Total 2,126 381 258 136 14
Source: Public Health Observatories http://www.apho.org.uk/RESOURCE/VIEW.ASPX?RID=123459
Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674
Sheffield’s Health: Obesity
Sheffield Yorkshire and the Humber England0%
5%
10%
15%
20%
25%
30%
23.7%
26.3%24.2%
20.2%19.2% 19.0%
Proportion of the Adult & Child population that are obese
Adult Obesity Childhood ObesityData from 2012 ‘Health Profiles’
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Childhood Obesity
2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/1315
20
25
30
35
40
Reception: Prevelance of overweight (including obese)Linear (Reception: Prevelance of overweight (including obese))Year 6: Prevelance of overweight (including obese)Linear (Year 6: Prevelance of overweight (including obese))
Year
% o
f pop
ulati
on
Significantly lower than National Average; Significantly higher than National Average; No significant difference
Source: National Child Measurement Program Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674
2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/135
10
15
20
25
Reception: Prevelance of obesity Linear (Reception: Prevelance of obesity)Year 6: Prevelance of obesity Linear (Year 6: Prevelance of obesity)
Year
% o
f pop
ulati
on
Significantly lower than National Average; Significantly higher than National Average; No significant difference
Source: National Child Measurement Program Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674
Excess weight in adults
Geography Prevelance of overweight adults (%)
England 63.8
Yorkshire & Humber 65.4
Sheffield 59.9
• Sheffield is significantly better than the Yorkshire & Humber average
Source: Public Health Outcomes Framework Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674
Adult Obesity
Source: Sport England Public Files Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674
Sheffield Health: Cost of InactivityGeography Total Cost Cost per 100,000
populationSheffield £9.42m £1.74m
Yorkshire and Humber £93.16m £1.76m
England £944.29m £1.82m
% of population active
Preventable Deaths 40-79
100 381
75 258
50 136
25 14
Total number of deaths 40-79 = 2,126 % of population active
Preventable cases 40-79
100 2,910
75 1,976
50 1,042
25 108
Total cases of diabetes 40-79 = 21,593
Source: Sport England Local Sports Profile Tool & Public Health Observatories http://www.apho.org.uk/RESOURCE/VIEW.ASPX?RID=123459
Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674
Sheffield’s Sport & Physical Activity
Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674
Physical Activity Levels
Sheffield
South Yorkshire
Yorkshire
National
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
54.6%
53.0%
55.3%
56.0%
30.4%
32.1%
30.3%
28.5%
150+ mins 90-149 mins 30-89 mins <30 minsSource: APS 7 Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674
Participation 1x30
2005/06 (APS1) 2007/08 (APS2) 2008/09 (APS3) 2009/10 (APS4) 2010/11 (APS5) 2011/12 (APS6) 2012/13 (APS7)30%
35%
40%
45%
England* Yorkshire* South Yorkshire* Sheffield*
Year
1x30
par
ticip
ation
rat
e
*Significant difference between APS 1 & APS 6/7
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Core city comparison
2005/06 (APS1) 2007/08 (APS2) 2008/09 (APS3) 2009/10 (APS4) 2010/11 (APS5) 2011/12 (APS6) 2012/13 (APS7)30%
32%
34%
36%
38%
40%
42%
Year
1x30
par
ticip
ation
rat
e
*Significant difference between APS 1 & APS 6/7Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674
Participation (N18) 3x30
*Significant difference between APS 1 & APS 6/7
2005/06 (APS1) 2007/08 (APS2) 2008/09 (APS3) 2009/10 (APS4) 2010/11 (APS5) 2011/12 (APS6) 2012/13 (APS7)17%
20%
23%
26%
29%
England* Yorkshire* South Yorkshire* Sheffield*
Year
3x30
par
ticip
ation
rat
e
Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674
Core city comparison
2005/06 (APS1) 2007/08 (APS2) 2008/09 (APS3) 2009/10 (APS4) 2010/11 (APS5) 2011/12 (APS6) 2012/13 (APS7)17%
19%
21%
23%
25%
27%
29%
31%
33%
Year
3x30
par
ticip
ation
rat
e
*Significant difference between APS 1 & APS 6/7Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674
Male & Female Participation – Current State
England* Yorkshire* South Yorkshire* Sheffield0%
5%
10%
15%
20%
25%
30%
35%
29.8% 30.8%32.0% 31.8%
22.4% 23.3% 22.5%25.0%
Male Female
Region
3x30
par
ticip
ation
rat
e (A
PS7)
*Significant difference between male and female participation
Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674
Male & Female Participation – Trends
2005/06 (APS1) 2007/08 (APS2) 2008/09 (APS3) 2009/10 (APS4) 2010/11 (APS5) 2011/12 (APS6) 2012/13 (APS7)13%
18%
23%
28%
33%
Male Linear (Male) Female Linear (Female)
Year
Sheffi
eld
3x30
par
ticip
ation
rat
e (A
PS7)
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Participation
Source: Sport England Small Area Estimates Tool (APS 3&4)
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Emerging PatternParticipation Deprivation
Obesity
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Who’s Participating
5%
15%
25%
35%
45%
55%
65%
75%
Lower Socio-economic groups Higher Socio-economic groups
Age →
1x30
par
ticpa
tion
rate
Ben
Jamie
Chloe
Leanne
Helena
Tim
Alison Jackie
Kev
Paula
Phillip
Elaine
Roger & Joy
Brenda
Terry
Norma
Ralph & Phyllis
Frank
Elsie & Arnold
Source: Sport England Market Segment Tool Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674
Leanne• 72% of this segment would like to do more sport
compared to 52% of all adults• Swimming 27% & Keep Fit/Gym 14% most in
demand• Motivations – Enjoyment 44% & Keep Fit 34%• Barriers – Health 41%, Work Commitments 35% &
Other (left school, economic issues etc.) 25%• ‘Experiential’ – Leanne is open to new ideas and
offers if they are presented in an original and entertaining way
Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674
Attitudes & Behaviour towards sport
Particpated more Participated less Participated the same0%
10%
20%
30%
40%
50%
60%
22.99%26.91%
50.09%
Changes in behaviour
Health/In
jury/Disa
bility
Work
Commitments
Lack
of time
FamilyOther
0%
10%
20%
30%
40% 36.13%
21.00%
12.81%7.53%
22.53%
Reasons for doing less sport
To keep fit
To loose
weight
To take
child
ren
To meet w
ith fr
iends
To train/co
mpete
To improve
perform
ance
Just enjoy i
t
To help with
injury/
disabilit
y0%
10%
20%
30%
40%
29.62%
6.77% 7.43%12.07%
2.34% 4.08%
35.90%
1.79%
Motivations for doing sport
Longer o
pening hours
Better facil
ities (eg. C
afé)
Better playin
g facil
ities
People to go w
ith
Improve
d transp
ort etc.
Help with
child
care
Less
busy
Cheaper admiss
ion
More free time
0%
10%
20%
30%
40%
5.77% 5.29% 5.16%
13.49%
5.17% 3.58%
39.78%
16.37%
5.38%
What would make you do more sport
Source: Sport England Market Segment Tool Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674