think small
DESCRIPTION
Presented to 4th year advertising students at the Ontario College of Art and Design March 2, 2010.TRANSCRIPT
Think smallOntario College of Art & Design March 2, 2010
Ontario College of Art & Design | March 2, 2010
Guitar junkie, über web geek, art director,avid traveller, video game player, bicycle enthusiast and...
I am...
a small thinker
Ontario College of Art & Design | March 2, 2010
A framework for creating extendable ideas.
Think small
Ontario College of Art & Design | March 2, 2010
Understand the channel
Be timely
Becontextual
Smallidea
Ontario College of Art & Design | March 2, 2010
Getting involved+ Staying aware--------------------------------------- Make it up
Understand the channel
Ontario College of Art & Design | March 2, 2010
Paying attention+ Always thinking------------------------------------------------ Seize an opportunity
Be timely
Ontario College of Art & Design | March 2, 2010
Ontario College of Art & Design | March 2, 2010
Know your audience+ Where they are----------------------------------------------------------------------------- Engage the audience on their terms
Be contextual
Ontario College of Art & Design | March 2, 2010
Understand the channel
Be timely
Becontextual
Smallidea
Ontario College of Art & Design | March 2, 2010
A framework for creating extendable ideas.
Think small
Ontario College of Art & Design | March 2, 2010
www.barrylachapelle.com
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Thanks