Think Like a Reporter!

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Post on 07-May-2015




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This particular presentation was given to an audience comprising of NGO officials, and individuals working in non profit sector in domain of sustainable transportation. Many a times we complain of misreporting & non coverage of the issues which we are passionate about. This PPT tries to expose people on the other side of media to make them more acquainted with functioning of a reporter on a daily basis.


  • 1.Think Like a Reporter* (* The presentation was given to an audience comprising of NGOs officials & individuals working in field of sustainable transportation issues ) Tweet your feedbacks #communicatekaro or @communicatekaro

2. The First Step to a Big Story for a Reporter Tweet your feedbacks #communicatekaro or @communicatekaro 3. **First Source of Information Tweet your feedbacks #communicatekaro or @communicatekaro 4. The News Gathering Exercise Tweet your feedbacks #communicatekaro or @communicatekaro 5. Umpteen calls to reliable sources to get a news angle or an interesting news. Scavenging through numerous press notes or press releases in mail box and faxes. Making /Attending calls from public relation officials from different organizations (Govt. & Non Govts) to get a lead for the story. Organizing appointments with experts, government officials, corporate and other concerned persons for one particular story. Following up on leads and new developments in their individual beat. Using Social Media Platforms to gauge recent trends, posts or tweets from people who matters. Google Alerts to keep a tab on their beats (domain of experise) Modus Operandi of Reporters(1) Tweet your feedbacks #communicatekaro or @communicatekaro 6. Dog bites man is not the news; man bites dog is news This still holds true ! Something Never Changes Tweet your feedbacks #communicatekaro or @communicatekaro 7. Sourcing their contact numbers and fixing an appointment on phone or meeting them personally. Jotting the points or recording the conversations of the interviewees for future reference. Coordinating with a photographer or cameraman for visuals suited for the article or visuals. Cross- checking the facts and figures mentioned in the article. Doubly cross checking them. Writing a balanced article with relevant data, quotes and views. The catch is reporters need to be multi-taskers. Modus Operandi of Reporter (2) Tweet your feedbacks #communicatekaro or @communicatekaro 8. You Can Help Reporter By Be specific on what you want to communicate in person/in phone or through email. Be prepared with relevant facts & figures. Answer their five Ws (Who. What. When. Where. Why.)and one H (How) Avoid Jargons & Technical words. Communicate in Simple & Lucid Language. Follow reporters with your official quote through emails to ensure you get quoted correctly with correct spelling & designation. Send a press release on email. Post your quote & press release on your organization website /link it from social media platforms Tweet your feedbacks #communicatekaro or @communicatekaro 9. Tweet your feedbacks #communicatekaro or @communicatekaro 10. Reporter main objective is to gather news which is NEWSWORTHY, they are neither your friend and nor your enemy. Provide them NEWS (new, unique, different perspective, interesting case study, progress on development projects, facts & figures ). Reporters are generally skeptics. It takes time to get them convinced about anything. Answer all their queries convincingly. Reporters job is to know whats important to readers and provide information that helps them make better decisions in their story. Reporters are not experts. They report. Most of the Reporters files more than one story in day. It varies organization to organization & nature of publication. Understand the Professional Need of a Reporter.. Tweet your feedbacks #communicatekaro or @communicatekaro 11. Communicate Well 12. Things You Need To Consider Before Media Interaction Establish goals : Before getting started, clearly articulate your goals. The goals we have going into our communication and outreach campaign will drive the media relations work. Identify NEWS : What reports, surveys, or briefing papers can we produce or release that provides a new perspective? What media event will communicate our news in a novel and effective way? What information can we provide that offers a new take on the issue? NEWS is bigger and broader than one organization or its issue/cause. News is about the drama of everyday life. How can we present the issue in a way that will be informative and dramatic without becoming sensational? Craft your messages : Concepts ideas into a small number (2-3) of manageable, easy-to-explain and understand key messages. Appreciation: A congratulatory message, a pat on the back. In case of misreporting, highlight the mistakes / suggestions. Tweet your feedbacks #communicatekaro or @communicatekaro 13. Reporters are HUMANS. They have a job to do. Tweet your feedbacks #communicatekaro or @communicatekaro 14. Get Connected : Kumar Manish Communications & Public Outreach Professional & Head, Communications, Centre for Green Mobility Twitter : @kumarmanish9 Linkedin : Slideshare: Blog : Credits Google Spin Works by Robert Bray Tweet your feedbacks #communicatekaro or @communicatekaro