think like a publisher

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www.Telezent.com [email protected] By Sandeep Arora Think Like A Publisher 2009 www.telezent.com

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If you think like a publisher, you'll create a website that your prospects and customers will come back to again and again

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Page 1: Think Like A Publisher

www.Telezent.com

[email protected]

By Sandeep Arora

Think Like A Publisher

© 2009 www.telezent.com

Page 2: Think Like A Publisher

There are over 1 Trillion URL's in Google's search index

Each day there are approximately 2,000,000,000(two billion) Google searches by people trying to findinformation, ideas and insights to help to solve theirproblems.

Page 3: Think Like A Publisher

People are publishing media at a rate never seen before.

© 2009 www.telezent.com

Page 4: Think Like A Publisher

There are billions of Conversations happening on Social Media everyday.

Has over 175 million users.

Is adding 600,000 users every day.

FaceBook:

© 2009 www.telezent.com

Page 5: Think Like A Publisher

How can you or your business stand out in a world with

• One Trillion URL's• Two Billion Daily Google Searches• Billions of Conversations on Web2.0

Your website

Blog

© 2009 www.telezent.com

Page 6: Think Like A Publisher

Be a Publisher

Publish great ideas, information and insights via Web2.0 applications.

© 2009 www.telezent.com

Page 7: Think Like A Publisher

BLOGS

Start Bloging:Blogging is the best way to help andconnect with your customers.

Page 8: Think Like A Publisher

Create helpful resource libraries on Delicious to helpyour Customers.

-Steve kayser

Social Bookmarking

© 2009 www.telezent.com

Page 9: Think Like A Publisher

Videos

Create You Tube video channels to educate, empowerand inform your customers and prospects.

--Steve kayser

© 2009 www.telezent.com

Page 10: Think Like A Publisher

TwitterUse Twitter to help, connect and learn about yourCustomers and prospects.

You

© 2009 www.telezent.com

Page 11: Think Like A Publisher

Social Networking

Social Networks like LinkedIn and Facebook are greatPlatforms to connect and share with people of similargoals.

BUSINESS

You

Friends

Colleagues

Partners

Prospects

Help and Connectwith Customers

Business Jobs

Love Ideas

© 2009 www.telezent.com

Page 12: Think Like A Publisher

Presentations and E-books

Create cool and useful presentations and ebooks toeducate and help your customers.Share them freely.

Share Freely

© 2009 www.telezent.com

Page 13: Think Like A Publisher

Social Media revolution is disrupting many industries.The audience is in control.

Companies and Individuals need to think and act likePublishers.

Social Media Tsunami

© 2009 www.telezent.com

Page 14: Think Like A Publisher

Content is the new basis of Competition.

People Will Share it

Social Media Equity

Content

People will link to it

Higher Ranking YourContent

ProfitableCustomerAction

Users want high quality Information & Services.

Page 15: Think Like A Publisher

According to Steve Kayser

It's not PR.

It's not Marketing.

It's not the end of PR and Marketing.

It's the evolution of business communications.

It's a revolution in business communications.

Use the new media applications and Capabilities to share great ideas, helpful information and insights toconnect with and help your customers.

© 2009 www.telezent.com

Page 16: Think Like A Publisher

www.Telezent.com

[email protected]

By Sandeep Arora

Think Like A Publisher

© 2009 www.telezent.com

Telezent is a SEO, Social Media and SEM services firm. Telezent is a one stop shop helping clients in their Internet Strategy – from Website Development, Interactive Flash and Animation Development, Visual Design, Wordpress Blog Setup and Customization to SEO and Internet Marketing.