think like a franchise and grow rich

Isn't it time you learnt the secrets of the …

ThinkLike A Franchise

And GrowRICH

Isn't it time you learnt the secrets of…

Motivation & Drive

Franchise Success Formula teaches businesses leaders to think like franchisors in order to get the best out of their executive team. Our formula focuses on a number of key areas but today we are going to be looking at:

We will cover the elements that motivates ordinary executives to dig deep in order to achieve incredible success. We will be looking at how non-franchise businesses can replicate this winning attitude within their own organisation.

Foreword


• Low Cost, Stable and Rapid Expansion • Highly Motivated, Driven Operators • Improved Profitability & Recurring Revenue Stream. • Group Marketing & Buying Power • Tremendous Branding advantage

There is no doubt that franchise businesses have a distinct advantage over their competitors. We all know the commonly quoted reasons for this which include:

But in my opinion this is only the simplistic description of a system that is fundamentally intuitive and built upon the tenets of human aspiration, fortitude and determination.

Introduction


The Background Over the years I have taken an in-depth look at the drivers that make franchising so very powerful. Traditionally the industry points to the previously mentioned “5 Reasons” which are all absolutely correct, but lack context.

What are the underlying forces that are essentially the “Magic Sauce” of franchising.

I was pondering point no 2, “highly motivated and driven operators” when a profound and totally obvious thought suddenly struck me…


Today’s self driven and highly successful franchisees are yesterdays highly incentivised and barely motivated employees.

This means that the very same salaried executive your company devotes time, money and effort into training, motivating and rewarding will, without blinking, pay a franchise multiples of their annual salary in order to essentially work harder, be more dedicated and in many cases earn less.

Let me just leave that with you to digest for a second…


Based on this thought, one could suggest that current programs and methods of motivating and incentivising corporate staff are possibly falling short of the mark. It suggests that there is an ingredient missing which HR and “Incentive specialists” simply do not have access to. It suggest that what you might consider an incentive, your employee possibly considers a “God given right”. So what is the difference? After all, we are dealing with the exact same person? Yet despite all the effort you invest into training, development and incentives, they almost always work harder and smarter when part of a franchise.

Different Outcomes?


Lets First Fill In The Blank…As a franchisee/employee (Choose One) you have to work within set parameters, you have a hierarchical reporting structure, you have to offer products and services to customers as prescribed by management. You have to wear a specific uniform, you have to answer the phone in a certain way, you have to use the software you are given. You have very little room to innovate, you have to submit weekly reports and feedback, you have to use specific systems, your performance is constantly under scrutiny and if you fall short, you get summoned to the head office. You work long hours and often go without a break, you often skip holidays and seldom spend quality time with the family. If you bring the company into disrepute you can be removed…

But yet the difference is that a franchisee/employee (Choose One) will happily pay large sums of money for the opportunity.


WHAT WE KNOW Individual success is not really driven by:

• Money • Corporate Incentives • Job Security

It is driven by more fundamental forces that are intrinsic in any successful franchise system. Let us discuss these drivers and how they could be applied to work in your business.

Remember, small changes in thinking can make big and profitable things happen.


Reverse Psychology?

• Fundamentally a corporate is all about the employee helping the company achieve its goals.

• Fundamentally a franchise is all about supporting the franchisee in achieving their goals


The Power of “Exits”

• Fundamentally a corporate incentivises executives with rewards for not exiting the business within a certain period.

• Fundamentally a franchise incentivises its franchisees by giving them a plan which rewards an exit after a certain period.


The Constant Companion

• Fundamentally large corporates provide their executives with access to departments that offer training, coaching and support resources if and when they are required.

• Fundamentally a franchisor provides a support team that is constantly training coaching, mentoring and guiding franchisees regardless of whether or not they feel it is required.

Isn't it time you learnt the secrets of the …

ThinkLike A Franchise

And GrowRICH

your organisation how toWe would love to teach

WWW.FRANCHISESUCCESSFORMULA.COMso please contact us by visiting

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think like a franchise and grow rich

Leadership & Management