think like a cso

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Think like a CSO

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Post on 07-Aug-2015

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Think like a CSO

Win business, lead clients and create outstanding work

Safe looking people with dangerous minds

Radical means solving the

problem at its root cause

If you aren’t solving the

right problem no solution will

be right

True value comes from disruption not optimisation

Prioritise effectiveness over efficiency

Ideas first, data second

Hate orthodoxy of

any kind

It’s more important to be interesting than to be

right

Plan from within

God is not in the detail but in the narrative

Think like a lawyer

Never assert, always prove

Proof comes in many guises, data is one of

them

The more sources the better

If you don’t have the data commission it

Never neglect the weird shit

You never present, you

always perform

Let them know upfront they are

in for a good time

You need drama more than theatre

Drama is in the narrative, theatre is in the

performance

Craft a hard start, never drift into your case

Get them in the right place for the work. In mind, body

and soul

None of this counts for shit if you don’t have the

work