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Expectation and Visual Stimuli

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Page 1: Thesis1 ppt

Expectation and Visual Stimuli

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Eileen ParkExpectation and Visual Stimuli

HypothesisThis thesis presents the hypothesis that unanticipated stimuli in public spaces may increase engagement and communication.

Public spaces are filled with barrage of information that sometimes our minds cannot fully process it all.

High level of perceptual load is significantly affected by expectation, and without a surprise factor, the brain could easily edit information out once primary expectation is fulfilled.

Such hypothesis could open a new channel for increasing engagement against the desensitization due to information overload.

Hypothesis Perceptual Research Depth Approach Public Space Project Idea

Page 3: Thesis1 ppt

Eileen ParkExpectation and Visual Stimuli

Hypothesis Perceptual Research Depth Approach Public Space Project Idea

“The mind is not a camera”-Stephen Kosslyn, Psychologist

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Eileen ParkExpectation and Visual Stimuli

Inattentional Blindness is a failure to see an object because attention is not focused on it.

Hypothesis Perceptual Research Depth Approach Public Space Project Idea

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Eileen ParkExpectation and Visual Stimuli

Hypothesis Perceptual Research Depth Approach Public Space Project Idea

Looking but not Seeing

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Eileen ParkExpectation and Visual Stimuli

Dazzle Camouflage

Hypothesis Perceptual Research Depth Approach Public Space Project Idea

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Eileen ParkExpectation and Visual Stimuli

Mid 20th Century Ads

“Manipulating consumers beneath their level of awareness in the patterns of their everyday lives to affect their daily act of consumption.”

-Vance Packard, “The Hidden Persuaders”

Hypothesis Perceptual Research Depth Approach Public Space Project Idea

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Eileen ParkExpectation and Visual Stimuli

Hypothesis Perceptual Research Depth Approach Public Space Project Idea

QuickTime™ and a decompressor

are needed to see this picture.

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Eileen ParkExpectation and Visual Stimuli

Public Space

Hypothesis Perceptual Research Depth Approach Public Space Project Idea

“The design of space carries power: the configuration of the built environment (space) influences human interactions.”

-Jonas B. Rodin, “The Structure of Public Space”

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Eileen ParkExpectation and Visual Stimuli

Hypothesis Perceptual Research Depth Approach Public Space Project Idea

Christo and Jeanne-Claude

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Eileen ParkExpectation and Visual Stimuli

Hypothesis Perceptual Research Depth Approach Public Space Project Idea

Project Idea

Overwhelming visual stimuli could cancel communication instead of engaging the viewers

Multi-sensory public engagement in communication purposes

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Eileen ParkExpectation and Visual Stimuli

Thank You