the_pioneer_165

Publisher Kwon Sun-ki Chief Manager Kim Yun-shik

Faculty Advisor Koo Seung-pon English Advisor Graham Moran, Kim Jun-min, Kim A-ran

Editor-in-Chief Son Seong-eun

Editor Moon Jae-hyun, Jang Hye-ju, Kim Do-hye

Reporter Min Yu-jin

Spring Springs up

The Leading Education: Character Education at GNU

What Do You Think about Smoking Areas?

Stationery is not just Stationery

Unfamiliar but Intimate Korean Traditions on

Lunar New Year s Day

Two Different Fiction Films about Love

A Determined Goal Leads to Success

Give Wings to Your Dream

Pakistan Teen s Noble Sacrifice

2014: the Year of Woman Power

Ugly Korea in Cambodia

Back to the Basics

In Praise of Privacy: Why I Don t Use Social Media

Paradigm Shift from Closed Innovation to Open Innovation

Do you Want to Build a Snowman?

Begin! To Get the Wisdom of Life

The Meaning of the Beginning

Advice to Everyone Who Wants to Start Something

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MARCH 2014 No. 165

C O N T E N T S

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2014 GNU FreshmenI feel very adventurous. There are so manydoors to be opened, and I’m not afraid tolook behind them. - Elizabeth Taylor

The Pioneer was first published July 10th, 1979. The magazine is published during the spring and fall semesters and isdistributed free of charge. 5F, Student Union Building, Gyeongsang National University, Jinju-daero, Jinju-si, Gyeongsangnam-do, Korea. Telephone (055)772-0795 Website http://press.gnu.ac.kr

EDITORIAL

The Pioneer March 2014

Last year, I went through so many incidents thathave changed my belief in human beings. I did liketaking care of other people and used to give advices tochange them in a good way. That’s because I hadtutoring jobs for 4 consecutive years and this made metry to teach and change people by habit. Somehow thishabit of mine turned out to be counterproductive andmade me ponder over whether to take up a post aseditor-in-chief of The Pioneer or not.

A million thoughts ran through my head. Untilnow, I’m still not sure of my decision to take the postof the chief editor and take on heavy responsibility.However, I was sure that I can change The Pioneer in agood way by cooperating with other passionate andcompetent reporters of The Pioneer not in my ownway.

My strong belief bore abundant fruit. We changedThe Pioneer more interestingly from this 165th issueunder my supervision. We targeted broad range ofpotential reader from domestic to foreign students andfaculty members, even people outside the school (evencitizens).

First, “Social Explorer” which explores varioussocial issues in the view of university students is nolonger in this magazine. Once the importance of thisarticle was regarded as important as “Cover Story”, butwe decided to take the essence of this section and put itinto “Focus”. Thus, “Focus” now covers issues bothinside and outside Gyeongsang National University(GNU). Likewise, “People” which originally featuredpeople inside GNU only, but from now on, will coverfigures both inside and outside GNU.

Second, to conserve the representativeness of“Social Explorer”, we’ve created “Feature” which candeal with any topic or issue freely as possible (but in

165th issue, there is “Special Issue” which tellseverything about internship programs. They areplanned and carried by domestic or multinationalcorporates and implemented in foreign countries).

Third, we added informative and entertainingsections like “World Issue”, “Collaboration”, “LocalFocal” and “Mingle with English”. I believe thesearticles will be fascinating with various stories andlocal/world issues. Especially, “Local Focal” will beexceptionally beneficial to foreigners who live inGyeongsangnam-do, Pusan and Ulsan in that thissection will introduce unusual places in these localareas. “Mingle with English” will explain the meaningsof English words or phrases appearing in the articles ofThe Pioneer.

Although we’ve been trying hard to communicatewith GNU students and faculty members by deliveringinteresting issues, we could hardly get any opinionfrom the readers. We assumed there would be a reasonwhich still remains unknown. So we made a bolddecision to transform sections and the method ofcollecting news or cases of The Pioneer.

Spring springs up in high winter. You startpreparing new semester by buying some notes or pensin a stationery store. You might talk about finding jobswith your friends of search for internship programs youcan join this summer. Like you, we have beenpreparing for a new start during winter. Every reporterin The Pioneer fiercely collected news subjects and didall the laborious tasks of writing articles. All theseefforts we’ve put in will be worthwhile if you arehappy to read The Pioneer from cover to cover. Likespring, The Pioneer springs up in high winter.

Son Seong-eun Editor-in-Chief


By Kim Do-hye EditorCAMPUS WORLD

The Leading Education: Character Education at GNU

Why do you think we need character education?Because of constantly increasing unethical, inhumane crimes,people have started to become interested in charactereducation and the demand continues to grow. As a result, weput an idea into practice. It’s a part of leading education: a kindof education about the future’s main talents, and to train GNUstudents in these new talents - propriety, knowledge andlearning - students need to raise their own personality.

How is GNU Personality Education course progressing? The principle of GNU Personality is I, You and We. First, “I”represents students’ recognition of their own character.Knowing oneself is the most important thing in building andsustaining relationships. Secondly, “You” meansunderstanding others and forming good relationships. Last butnot least, “We” stands for forming a community with others,understanding modern society and preparing for the future. Ascharacter education always accompanies great risk owing tothe difficulties and responsibilities, we try to prepare every stepof the course thoroughly. Professors give students activitytasks every week and we have managed to minimize the rateof failure, which is now about 10%.

What is special about the GNUPersonality Education course?First of all, we developed our owntextbook. It gives students a guidelinethroughout the course. I think one-timecharacter education is not enoughbecause forming a desired characterrequires a certain amount of time. Weuse team-teaching methods that allowstudents to learn about various categories of studies. In team-teaching, each of the six professors teaches Oriental classics,Western classics and Cultural experiences. For example, Iteach what happiness is and the meaning of friendships,referring to Aristotle’s Nicomachean Ethics, and on otherweeks, other professors teach proprieties referring to theAnalects of Confucius. In addition, the age group of theprofessors is so diverse that students can experience variousperspectives. Our lectures are based and centered on Jinju’shistory and culture so students can learn about the spirit ofNon-gae and Hwarang. Harmonizing regional tradition andhistory with the world, which is the glocal (global and local)spirit! We hope students to become sound and mature ratherthan perfect.

There are some who will achieve success by any means.They are cold-hearted and calculating. They are good attwisting people round their finger and lying to people topromote their own interests. They conceal themselveswhenever their fault is revealed and are more than willing toenlist sympathy from others. We call them sociopaths. Youhave probably heard about them. Well-known examples ofsociopaths that you know of are Lee Jae-gyeong from the soapopera You Who Came from the Stars and Sherlock Holmesfrom the English series Sherlock. Experts say that antisocialpersonality disorders represented as psychopaths andsociopaths are influenced not only by genetic background butalso environmental factors. Naturally, the necessity forcharacter education has grown.

According to a survey conducted by the KoreanEducational Development Institute (KEDI), most of theparticipants thought that it is necessary to increase

opportunities for students to learn about personalities. So, whatis exactly character education? Character education preventspeople from losing their human nature and makes them realizetheir own personality. Due to its far-reaching influence,character education is obviously important to the generalpublic. How can we, Gyeongsang National University (GNU)students, realize our own personality? Not to worry! We haveGNU Personality Education course. It is a class run by theFaculty of General Education (FGE) at GNU. The FGE wasestablished in March, 2012 to improve students’ refinement ofknowledge and learning ability. The GNU PersonalityEducation course was certified by the Alliance for CharacterEducation Nationwide Association last year. However, thereare still lots of students who don’t know that GNU has aPersonality Education course. So, The Pioneer learned moreabout it by interviewing Hong Suk-young, a director of theFGE and professor of the Department of Ethics Education.


Lastly, professor Hong quoted, “These days, more andmore enterprises are seeking unique personalities whenrecruiting. Therefore, some students incorrectly think of theGNU Personality course as a job preparation course. This is ashort-sighted way of thinking. I want students to have a widervision. The GNU Personality course is not for those seekingto earn credits or a certificate. Students should ask themselveswhether they truly know themselves.”

The Pioneer also interviewed a student who took theGNU Personality course to get an plain opinion. Jeong Su-young, a sophomore at Department of BusinessAdministration said, “I took the GNU Personality course lastsemester on my friend’s recommendation. It was novel thateach of the six professors taught us biweekly. It was a littledifficult to follow at first for it was quite different from otherclasses and I had a hard time guessing what the final examwould be like. However, I would recommend it to otherstudents for it gave me a chance to think about myself andagonize about how I will manage my life in the future. It alsomade me think not only about myself but also things aroundme. I think it was really helpful.”

In 2012, 280 students completed the GNU Personalityclass as an extracurricular course. In 2013, it was selected aspart of the regular curriculum - six classes at the Gajwacampus and one class at the Tongyeong campus. 220 studentscompleted the program last year. Moreover, the GNUPersonality course opened twice for high school students.

Talents required in this era have changed from imitationto creativity. Those stalents need personality, creativity andcontribution. In a country of courteous people in the East,Korea has especially emphasized the importance of proprietyand personality. Why don’t you raise your personality firstthrough the GNU Personality course before raising yourqualifications like TOEIC (Test of English for InternationalCommunication), licenses or off-campus activities?

New Start with GNU is another program offered bythe FGE at GNU. It is a pre-university program for pre-freshman starting from this year and 220 freshmencompleted the course in January. Students took lectureslike Basic English, Critical Thinking and GNUPersonality for two weeks at the Gajwa campus andexplored history and culture of our region at theTongyeong campus for about a week. They could alsotake talent and aptitude classes such as yoga, dancing andukulele. Professor Hong said “we expect pre-freshmen toadapt well to campus life and to be self-conscious ofbecoming a GNU student.”

title


FOCUS By Min Yu-jin Reporter

What Do you Think about Smoking Areas?As of the first of this year, non-smoking areas are

expanding. According to the National Health Promotion Law,places and facilities larger than 100 , including restaurants,bakeries and cafes, will be categorized as non-smoking areas.Based on this law, smoking in an internet cafe will fine you100,000 won, and store owners will be charged a penalty up to5 million won. Through this law, the government plans tominimize the inconvenience of non-smokers.

However, smokers still show no consideration for non-smokers and this phenomenon can be frequently seen inuniversities. Many stores like restaurants and internet cafes arecracking down strictly by law whereas campuses are still in alawless state. We can easily see smokers smoking in areaswhere many people pass by, without a thought for second-hand smoke.

First, through a survey, we collected the opinions of smokers. Most of themanswered negatively to the question, “Do you usually smoke in smoking areason compus?” 90% of smokers answered “No”. Of those who answered no,about 63% said that they do not go to smoking areas because they don’t knowwhere they are. The second most common answer was because it is too muchtrouble to go there.

The Pioneer asked smokers what they thought about the installation ofadditional smoking facilities. More than half were in favor. This means thatmost smokers think that smoking areas or facilities are necessary for bothsmokers and non-smokers.

Then we asked non-smokers whether they have been unhappy by peoplesmoking in non-smoking areas. About 70% of the people responded “Yes”.When we asked the opinion of non-smokers about installing additional smokingareas on campus, they were unanimously in favor. From this, it is clear that themajority of students have complaints about second-hand smoke. Thus, measuresto reduce this damage to non-smokers need to be implemented in universities.

Mr.Kim said, “I know where the smoking area in GNU is, but I usually smoke on the rooftop or corner of buildings. The smokingarea in GNU is too narrow and dirty.” Then, Mr.Park added, “It is annoying to go there every time I smoke.” We asked themwhether additional smoking areas should be installed or not. Mr.Kim said, “Actually, I think there are not enough smoking areason campus. So I agree. Smoking areas should be easily noticed using sign posts and should be well managed.”- Interview with Smokers, Kim Jin-young and Park Ji-hun, sophomores at Department of Civil Engineering

She said, “It’s really annoying that smokers smoke in smoke-free areas, especially when I pass by the central library. I wishsmokers are more considerate to non-smokers.” Then, we asked her what she thought about the installation of additionalsmoking areas. She said, “I really hope they be installed. There should be more smoking areas and they should be strictlymanaged. As it takes quite an amount of time to change habits, I think strict and intensive controls should follow.”- Interview with Non-smokers, Lee Ji-yeon, a Junior at Department of Social Welfare

What do GNU students think about installing additional smoking areas on campus?

title


To solve this problem, other universities took action in relation to the NoSmoking Law. The Pioneer contacted other universities for detailedinformation. In Chungang University, a number of smoking booths wereinstalled around the College of Law. These booths have 12 ventilators. Whensomeone is smoking, the cigarette smoke is immediately sucked through theventilators. There are also a lot of banners that notice forbiding smoking inthe university.

Similarly, Korea University installed smoking booths in front of thecentral square and behind the main library - the most croweded places oncampus. Each booth accommodates 8 ~ 10 people and they have air cleaners,smoke precipitators and air purification facilities.

For the first time in the nation, Dongguk University made the lastWednesday of each month a No Tobacco Day so that students and facultymembers are recommended not to smoke on that day. According to this,every No Tobacco Day many students and staff members make a pledge todecide to stop smoking and are able to avail of services where they can havetheir level of exhaled carbon monoxide measured and receive smokingcessation counseling.

However, there is an opinion that these smoking booths are not frequently used by smokers. Many students smoke in smokingbooths or non-smoking areas indiscriminately. As the installation costs are tremendous, smoking booths and non-smoking areasleave a scar on the campus and the finances of the university. Furthermore, regarding the fact that universities do not have amanagement department for the booths, The Pioneer asked Dongguk University and Korea University about the management andoperation of their smoking booths. These universities installed smoking booths, but there is no separate department to managethem. Similarly, although a lot of money was spent on the smoking booths, there is no follow-up control.

To solve the management problem, the use of smoking booths and non-smoking areas should be increased. Therefore, it isnecessary to collect students opinions before installing of the smoking booths. The booths should be installed in places wherepeople usually smoke rather than high-traffic areas. Furthermore, without compulsory regulations, the effect will be substantiallylow. The necessity of smoking cessation training should be emphasized to students beforehand.

Because it affects both smokers and non-smokers, it needs the support of effective institutional policies as well as the voluntarycooperation and participation of students.

After the No Smoking Law was enforced, some characteristic symptoms have appeared. Recently, the sales ofelectronic cigarettes have been growing and more companies are developing smokeless tobacco. Accordingly,electronic cigarette stores are increasing in Korea.

For the reason that the No Smoking Law was enacted, many people hope all public places become non-smoking. Inrecent years, the phrase “Clean and Green Campus” has appeared in universities. Early in March, Yuhan Universityplans to hold smoking cessation classes for all freshmen. In addition to teaching freshmen, the events for creating asmoke-free campus will be delivered. Like this, there will be a lot of no smoking campaigns that will make a healthycampus. In particular, it is essential that students are more active with their no smoking campaigns. Why don’t we try toadopt a smoke-free culture and be trendy?

What other schools did to solve this issue?

Things are changing after the implementation of the No Smoking Law

title By Kim Do-hye, Min Yu-jin ReportersCOVER STORY

title



PHOTO ESSAY

Unfamiliar but Intimate Koon Lunar New Year’s DayUnfamiliar but Intimate Koon Lunar New Year’s DayUnfamiliar but Intimate Koon Lunar New Year’s DayUnfamiliar but Intimate Koon Lunar New Year’s DayUnfamiliar but Intimate Koon Lunar New Year’s DayUnfamiliar but Intimate Koon Lunar New Year’s DayUnfamiliar but Intimate Koon Lunar New Year’s DayUnfamiliar but Intimate Koon Lunar New Year’s DayUnfamiliar but Intimate Koon Lunar New Year’s DayUnfamiliar but Intimate Koon Lunar New Year’s DayUnfamiliar but Intimate Koon Lunar New Year’s DayUnfamiliar but Intimate Koon Lunar New Year’s DayUnfamiliar but Intimate Koon Lunar New Year’s DayUnfamiliar but Intimate Koon Lunar New Year’s DayUnfamiliar but Intimate Koon Lunar New Year’s DayUnfamiliar but Intimate Koon Lunar New Year’s DayUnfamiliar but Intimate Koon Lunar New Year’s DayUnfamiliar but Intimate Koon Lunar New Year’s DayUnfamiliar but Intimate Kon Lunar New Year’s DayUnfamiliar but Intimate Kon Lunar New Year’s DayUnfamiliar but Intimate Kon Lunar New Year’s DayUnfamiliar but Intimate Kon Lunar New Year’s DayUnfamiliar but Intimate Kon Lunar New Year’s DayUnfamiliar but Intimate Kon Lunar New Year’s DayUnfamiliar but Intimate Kon Lunar New Year’s DayUnfamiliar but Intimate Kon Lunar New Year’s DayUnfamiliar but Intimate Kon Lunar New Year’s DayUnfamiliar but Intimate Kon Lunar New Year’s DayUnfamiliar but Intimate Kon Lunar New Year’s DayUnfamiliar but Intimate Kon Lunar New Year’s DayUnfamiliar but Intimate Kon Lunar New Year’s DayUnfamiliar but Intimate Koon Lunar New Year’s DayUnfamiliar but Intimate Koon Lunar New Year’s DayUnfamiliar but Intimate Koon Lunar New Year’s Day

On January 24, 2014, “Lunar New Year’s Day was held in Etiquette Training Institute of GyeongHosted by the Office of International & External Coohelped the students from abroad understand traditionNew Year’s Day and learn Korean manners. Taccompanied with interesting programs. They legreetings; tried on Hanbok which is traditional costutea and rice cakes and played traditional Korean gkite-flying, tuho which is arrow-throwing game andgame playing by casting four wooden sticks.

Even if their nationalities and cultures were allthey took pleasure in learning Korean customs.

By Son Seong-eun Editor


orean Traditions orean Traditions orean Traditions orean Traditions orean Traditions orean Traditions orean Traditions orean Traditions orean Traditions orean Traditions orean Traditions orean Traditions orean Traditions orean Traditions orean Traditions orean Traditions orean Traditions orean Traditions orean Traditions y

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for International Students”gsang National University.operation of GNU, the eventnal Korean culture on LunarThey had a pleasant timeearned traditional Koreanume of Korea, tasted greenames. The games includedd yut-nori which is a board

different from each other,


By Son Seong-eun EditorCOLLABORATION


By Moon Jae-hyun EditorPEOPLE

NADRI, Inc. owns seven brands including NADRI, ADRIANA ORSINI, Eliot Danori,AVA NADRI, LORA PAOLO, The Jewelry Collection by NADRI and Napoli. Thecorporation has about 3,500 stores in the U.S.A. It has been enthralling New Yorkerswith its distinctive features. The founder and CEO Choi Young-tae graduated from Tong-Yeong Junior College of Fisheries, which is now the College of Marine Science,Gyeongsang National University (GNU). He attended the college for five years and got amarine technician’s certificate. He even did his military service in this field. So, at firstglance, there doesn’t seem to be any relation between him and the CEO of amultinational corporation for he had never learned to manage a business. However, whenhe was in college, he acquired not only diverse techniques but also a lot of inspiration andthe driving force to start and manage a business.

He showed the qualities of a leader during the interview. He said, “I have a strongfaith in my life and business. Human beings begin to change as soon as they leave theiroriginal environment. This means that our mind changes too easily. For this reason, the

most important thing in my daily work is to steady my mind which changes in a blink. So I try to prevent myself escaping frommy daily routine, by writing down my every thoughts.” This attitude towards life must have helped NADRI become one of themost representative jewelry corporations in the U.S.A.

A Determined Goal Leads to Success

Many CEOs do their best to create profit. This also means that they never do anything that result in a loss. However, there isone CEO who offers his own benefits to customers to make a profit. He asked The Pioneer a question, taking out a hundred-dollarbill and 2 ten-dollar bills from his wallet. He said. “now, this is a common way to earn money. Would you like to buy $120 for$100?” We were a little puzzled at first. That’s because it was his loss. We hesitantly accepted his offer and exchanged money.This is his management philosophy and belief when it comes to running a business: no one can take away another person’s profit.The CEO who showed us this special concept was Choi Young-tae, the founder and CEO of NADRI jewelry.

Mr. Choi records his thoughts every moment.


A passion and conversion of thinkingAt this point, we wonder why he chose the jewelry business. When he was young, he learned the truth that actions speak

louder than words. However, he reversed it: place words ahead of actions. In addition, he had a strong belief of being able to doanything if he put all his passion into it. He said, “I had a dream of becoming a businessman since my childhood. I thought that Icould fulfill my own dream and motto when I put all my passion into starting my business by selecting jewelry. When I firststarted a jewelry business at Namdaemun Market in 1984, I had already planned some steps for the future of my business. In aword, I chose jewelry not because of its specificity, but my interests and confidence in discernment.”

We usually think that it would be more difficult to succeed in the U.S.A. than Korea. However, he overcame the trials andtribulations with his inverse concept on the above-mentioned general thought and succeeded. He emphasized that we don’t needto be afraid of business abroad at all. We can confront difficult situations anywhere and anytime. Rather, he had the thought thatthe U.S.A. is a place with people from all over the world. So, it is not an overstatement to say that there are all the nationalitiesand cultures of the earth in one nation. It leads to more opportunities to compete with diverse people and also more potentialcustomers from many different cultures. He said carefully, “people often ask me whether there was racial discrimination orostracism by illustrious masters in the jewelry field. However, I think discrimination happens as a result of ignorance towardsother people. Knowing this, we can treat people without distinction if we sincerely interact with them. I came here with theseinverse concepts.”

Delicate but ambitious manThe Pioneer visited some department stores located in New Jersey and New

York. The show windows of Bloomingdale's, Saks Fifth Avenue and Lord & Taylorwhich are department stores on New York’s Fifth Avenue, were especially decoratedsplendidly for Christmas. We could also see NADRI jewelry in their shop windows.There were many customers in front of the NADRI products. Mr. Choi picked outthe moments of great happiness experienced while running the business: themoments when the jewelry he made took a customer’s breath away and NADRIjewelry making the list of well-known luxury brands. But, he had to be ambitiousto reach the very top of this field. When he negotiated with one department store inNovember, 1997 (NADRI made its debut in the U.S.A. in August, 1997), thedepartment store wanted to take over the NADRI brand. A representative of thedepartment store invited Mr. Choi to his office, but he didn’t go there. He thoughthe would give in if he went. At last, the representative came to his office and thenegotiation was done on the very first meeting, in only 15 minutes! NADRI, Inc.finally launched its jewelry in the verys department store as a genuine brandNADRI. He emphasized that NADRI rewrote history on that day. Mr. Choi’s firmresolution came true in that he launched the NADRI brand with his own power,without depending on the help of other corporations.

There are even twenty-year-old items in NADRI, Inc. The most popularproducts of NADRI have a lifespan of more than ten years. Even after all theseyears they still have the best quality. That’s because NADRI, Inc. has regularlyupgraded its products in terms of durability, design and technology. As a result,NADRI makes customers keep coming back because of their value. However, Mr.Choi said carefully, “NADRI has just taken the first step. We still have a long wayto go.”

When you have made a decision, put it into practice immediatelyAs he thought back on his university days, he wanted to give advice to GNU students. Firstly, we need to know ourselves.

After that, we should come to a decision on what to do. Finally, we have to be absorbed in our decision. If we especially followthe last step well, we can achieve what we want. He stressed and pointed out that the university he attended is the best of all theuniversities. He has a strong belief: the place where I was born and grew is the “Global” . “Global” is wherever I am. He said, “wecan do anything if we prepare for it thoroughly.”

By Moon Jae-hyun, Min Yu-jin Reporters

You can easily see and hear some keywords in the mediathat represent university students. Job hunting, spec(abbreviation for “specification”) and outside activitiesespecially hold high ranks. This rank has been proved throughnumerous polls of research organizations. As you know, it iswhat we feel in reality. Undergraduates as well as universitygraduates are facing difficulties in the job market. Mostuniversities are seriously competing with each other to increasetheir employment ratio and hold various kinds of job matchingprograms. Despite the fact that many corporations say they willexclude the higher spec level, students still cannot let it go. As aresult, we are struggling to create our own unique story thatmakes us stand out from other students. Undergraduatescommonly say that the TOEIC (Test of English forInternational Communication) score, certificates, study-abroadexperience, volunteer activities and internships are the top fivespecs. Internship programs are recently emerging as the mostbeneficial of the five specs. Students who participate ininternships can not only prepare for the qualifications requiredby a specific company in advance but also gain diverseexperiences through training courses. Many corporationsrecruit interns twice a year. Gyeongsang National University(GNU) also runs an internship program every vacation, givingan opportunity to experience workplaces beforehand. Theprogram has allowed students to work in various fields, such asfinance, medicine and the press.

Furthermore, recently, many students have been turning tooverseas internship programs. That’s because they can broadentheir views by working and living by themselves in a foreigncountry. As a result of these circumstances, the governmentlaunched the Korean Government Global Internship Program(KGGIP), and there are now many agencies that connectstudents with specific corporations. For this reason, experts areexpecting an increase of those participating in internships andseeking internship information. Many GNU students wonderwhether there is a self-administered internship program atGNU. In fact, following this trend, GNU had also operated anoverseas internship program about 2 years ago. According toYoon Myeong-doo from GNU’s Human Resource Development

Center (HRDC), “GNU used to run an overseas internshipprogram for about 2 years, from 2009 to 2011. However, wecouldn’t keep the program running due to the lack of a budgetand unsatisfactory results. Some students regarded theinternship program merely as an opportunity to study languageabroad. In this case, it is impossible to have a great outcomefrom students working abroad with the wrong intention.However, some cases at other universities show that theemployment ratio increased after getting a job abroad. So,GNU is trying to promote information about overseasinternship programs and the KGGIP to our students. If GNUruns an internship system, the HRDC also has a plan toencourage students to participate.” The HRDC hosted eventsintroducing overseas internships in September and November,2013. After that, they drew the attention of students, and Mr.Yoon said that there were a lot of calls from students askingabout the internship programs.

As you see, GNU students are also showing a lot of interestin internship programs. The Pioneer talked to students whohave done or are doing internships in Korea and abroad. In thecase of overseas internships, according to information obtainedfrom the KGGIP (data accurate as of January, 2014), it turnedout that the rate of students doing internships in the U.S.A wasthe highest among all countries. In addition, as a result offinding out about some internship programs, many students arewanting to experience internship programs in the U.S.A. So, wefocused on students doing internships in the U.S.A.

The Pioneer interviewed Kim Jung-hyun at Department of Nursing and Song Sang-byeong at College of Pharmacy whoparticipated an internship program in Korea.

Kim Jung-hyun (Department of Nursing): Kim Jung-hyun had an internship at Gyeongsang National University Hospital(GNUH). First of all, we asked her “why did you decide to do an internship in the university hospital?” She said “doing a hospitalinternship was my goal and dream during my college life. Through this internship, I gained a job experience in the field at the

The Story of University Student Internship ProgramsGive Wings to Your Dream

The story of university students who experienced internship programs in homeland

SPECIAL ISSUE



university hospital.”Looking at several hospitalinternships, she decided to do an internship atGNUH. She said “a few of my seniors helped me alot at the hospital.”By chance, she happened to reada notice from the hospital seeking students whowanted to do an internship and she contacted theoffice immediately. She prepared herself aninternship program. In order to prepare for theinterview, she rehearsed several times and stayed upall night long staying before the interview. Finallyshe was accepted as an intern at GNUH. ThePioneer asked about her daily schedule during theinternship. She started the day with education andtraining in the hospital. During the internship, shereceived education every day and she poured herselfinto the education. She said “nurses are unable to getaway with mistakes as what we do is closelyconnected with human health.”After education, sheworked in the operating room. At that time sheassisted during surgery, helping anesthetize patients.When she did night duty, she would workthroughout the night without sleep. While she stayedup all night, she was utterly tired both physically and mentally, but she said “whenever patients thanked me, I feltproud to be a nurse.”Finally, we asked if she had any words of advice for students preparing for an internship. Shesaid “what I am actually saying is that it is not important whether you do an internship at a renowned hospital or,major company. You should find out what suits you through the internship. As I have acquired the confidence formy dream through the internship, if you do your best in your internship, you will be certainly able to gainsomething valuable towards planning your future.”

Song Sang-byeung(College of Pharmacy): Song Sang-byeong had an internship at a multinational pharmaceuticalcompany for two weeks. At first, we asked him “how did you know the company had an internship program andwhy did you decide to do the internship at a multinational pharmaceutical company?” He had a dream to have ajob in a miltinational company. One day, a professor offered him an internship opportunity to work at the Otsukapharmaceutical company. In preparation for the internship, he did not prepare anything special. He just studiedhis major hard and compared and contrasted domestic and multinational pharmaceutical companies. He added“even though you are a student of a certain department, surely multinational companies consider your linguisticability.”Then we asked about his daily schedule during the internship. He answered “actually, I was in noposition to work. However during the internship, I could experience the circumstances of the company and got toknow how the business works. For two weeks, I could not do many things but I tried to see and experience manythings.” Finally, we asked what he would like to advise students who are preparing for an internship. He said, “Iusually set my sights high and work step by step to get there. I think an internship is the same. If you have anexperience the internship at domestic companies in the past, the experience will make you do more meaningfulinternship at a foreign company. I think having various experiences should be the main objective of internships.That is, the internship for employment is not good for both students and companies. I hope students take a stepforward to the future.”

I think having various experiences should be the main objective of interships.I hope students to take a step forward to the future.“ “

title


You don’t need to be disappointed about the fact that there is no self-administered internship program at GNU. The GNUInnovation Center for Engineering Education operates hands-on training every vacation in which students can take credits andstrengthen their ability to adapt to the real workplace. There are two courses, Active KAIGen and WURI-GNU. WURI-GNU is aprogram which gives students a chance to work abroad for 4 or 8 weeks. Among the companies associated with WURI-GNU,there are three students who went to Eden Park Illumination, U.S.A. to work during the 2013 winter seasonal semester. EdenPark Illumination is a company that makes lighting using “Microplasma” technology. The Pioneer interviewed these studentsparticipating in the WURI-GNU system and got their thoughts about internships.

The story of three students who participated in WURI-GNU

I had thought from last summer that Iabsolutely would work abroad in the

future. One of the programs thathelped me get closer to the futurewas WURI-GNU. I chose EdenPark Illumination as it was relatedto my major. I prepared what was

considered important. First of all, itwas my linguistic ability. As it was

crucial to experience a foreignworkplace, I studied hard to improve my

TOEIC and TOEIC SPEAKING scores.Secondly, I continuously read about thecompany’s technology to obtain informationabout the field. Lastly, I was determinant in myheart to work hard. While working here, I feltthat the Microplasma technology was similar toelectronic engineering than electricalengineering. But this work broadened myvision about engineering. Lee Hyun, Senior at

Department of Electrical Engineering

I needed time to think about what Ireally like and enjoy. So, I applied tothis program to have a turning pointin my life and the result was highlysatisfactory. Before I came to EdenPark Illumination, I was not sure

whether I would do well. So, Ifocused on studying computer

programming and increasing my Englishability. I was manufacturing Microplasma

lamps which were in the process of development. I also madesome products that are used for research and checked theresults of products in the test phase. It was very helpful that Ican see software that manages databases needed in theprocess of product development. By working here, I becameconfident about what I should do in the future. Jung Dae-yoon,

Senior at Department of Industrial Engineering

Before I came to work here, Iactually expected to do verysimple work, such as copyingdocuments and making coffeeand so on. However, I wasmanaging a data-base using theDBA Manufacturing programand creating POs (PurchaseOrders), SOs (Sales Orders) andInvoices. This means that I managed therouting which monitors the company’s products and BOMs(Bill of Materials). I also checked the total number of stock inthe company, using computer. I wanted to gain variousexperiences before getting a real job. At first, I thought that itwas only possible for students who major in engineering toapply to this program. However, those who major in thehumanities can also participate in this program. Although thiscompany mainly covers work related to engineering, Idecided to go for it. During the preparation process, languagewas important, but a resume was also really important. One ofthe reasons why I can passed the interview was due to thediverse experiences written in my letter, including overseasexperience and participation in campus activities, whichattracted the interviewer’s attention. In addition, enthusiasm isalso a key point in getting through the interview. During theinterview, I raised my hand and said, “I really wanted to go tothe U.S.A., and I will do the best I can.” Later, I heard fromthe interviewers that they picked me for the enthusiasm in mywords. Park Min-hee, Junior at Department of English Language

and Literature

title


Ms. Park mentioned, “I would like torecommend students to experience the atmosphereof a foreign company because it is only possible bybeing there. For instance of Eden Park Illumination,I was so surprised about the policy of flextime, andthe relaxed relationship between a boss and anemployee.” Mr. Lee said that he is learning a lotfrom the internship abroad, not just for his spec butin how to live his life. He hopes that students who goto work through the WURI-GNU program do notconsider this program as one-time internship,because GNU students can have a lot ofopportunities if they perform well. Lastly, the threestudents advised those who want to do internshipsabroad should keep in mind that their majorobjective should be getting work experience inforeign companies accompanied with seeing, feelingand learning as much as possible.

Here is a 24-year-old student living the daily routine of a real employee. She goes to work by car, gets to workaround 8:30 am and gets off at 6:00 pm, often leaving the office late. She said for fun, “now I can completely understandemployee’s mind.” The Pioneer covered Kim Yoo-jin in detail (Senior of the Department of International Trade) duringher internship in Texas, U.S.A.

Kim Yoo-jin has worked at Pantos Logistics Inc., locatedin McAllen, Texas, U.S.A. since last August. Her day startswith going to the company at 8:30 am. As soon as shearrives at her work place, she finishes tracking themanagement of logistics services by 9:00 am. After that, shelooks into revenue about service order of a shipment bylunchtime. In the afternoon, she directly handles freightswhich are passed through the border and checks over whatkinds of freights they are. We asked her, “isn’t it hard towork in the real world?” Actually, we thought she wouldreply “Yes”. However, she said, “there is no rule that Ishould do easy work simply because I am an intern.”

“Divide internship abroad into two parts”

title


The reason why she chose Pantos Logistics Texas, Inc. is thatshe thought this corporation was most closely related to her major.When taking her major classes, she would wonder how thecontents of the classes are applied in the real distribution industry.She said that she is learning a lot from doing the work because ofthe subjects she took in college.

She divided “Internship Abroad” into two parts. Firstly,“Abroad”. She always longed to live in another country. Shethought it would be very special and significant experience. Sheprepared by participating in an English conversation study group.Although it was not prodigious study, she tried to speak in Englishfor 2 hours. In addition to this, it was greatly helpful to memorizeessential English expressions with the English club membersbefore coming to work in the U.S.A. Secondly, she put the focus on“Internship”. The important thing is that we should examine and reflect on ourselves. In a way, an internship can becategorized as a job, meaning it is the same as the employment market. Therefore, she said that we have to knowourselves well (our strengths, preferences, etc.) before deciding on a company.

“There were many important events during my short time. Once, I was even harshly scolded by my boss. However,I had an incredible experience that I could not have had in Korea.” She has a firm belief that we will be able to seeourselves and grow mentally during the process of learning and accepting the differences of another country. She hopedthat students would want to take an internship to work, but not just because people around them are doing it.

Kim Yoo-jin learns how to handle freights.

What do you think of Koreanstudents who come to dointernships?I have seen Korean students cominghere to work for a long time. They havea unique Korean will and diligence. Sothey are suitable for our company dueto the nature of the distributionsindustry, which should be managed

cleverly. They also become mood-makers, liaising betweenthe Korean managers and local staff.

Do you think students can gain something valuablethrough internship experiences? Although I should not judge other corporations’ internships,I’m so disappointed with some others’ programs. Someassign very simple work or just ancillary duties to students,giving an excuse that it is only for a short period. Studentscan only learn a little in that kind of internship program. Iwonder if companies take on interns just for the cheap labor

and assigning them menial tasks such as copyingdocuments. However, at Pantos Logistics Inc. we motivatestudents to perform as much as regular employees in chargeof our affairs, shortly after going through training. This leadsto students improving their English ability and acquiringknowledge about our business. In this respect, those whocome to work here are very satisfied with what they do.

How do you think Korean university students canlive as competent individuals?Not all people are born with outstanding ability, so strong willis the key to solving problems by ourselves. At some point,the young cannot find answers by themselves. They areprone to fall into habits and lose the power to think forthemselves. So, I hope that when students confront difficultsituations, they judge, decide what to do by themselves andfinally realize the steps to finding answers to something. Ialso hope that the internship for university students would behelpful not only in terms of their attitude towards businessbut also the attitude required for the rest of their lives.

Corporate Executive’s Perception of Student Internship <Interview with David Koo, CFO at Pantos Logistics Texas, Inc.>

Don’t follow others, live an independent life. We will be able to see ourselves and grow mentally during the process oflearning and accepting the differences of another country.“ “


By Jang Hye-ju EditorWORLD ISSUE

ast December, Aitazaz saw a man wearing a suicide bombvest trying to enter his school. In spite of his friends’

protests, the boy approached the terrorist andtackled him to the ground. At that moment,the terrorist detonated the bomb, killing bothhim and the brave boy. A friend who waswith Aitazaz at the time said, “Even though Itried to stop him, he was determinant toconfront the terrorist”.

Aitazaz’ father was proud of his youngboy; “My son made his mother cry but he made hundreds ofstudents mothers not cry at the same time.” The area where

this happened is home of the Shia. The terrorist belonged to theSunnis and committed the crime because he wanted to make

Pakistan the “nation of Sunni Islam”. Suicidebombings, which are one of the most effectiveways to kill people, are employed because oftheir efficiency. A suicide bomber can detonatean explosive easily in a crowd with less trouble.Another reason is that terrorists have a beliefthat if they die while carrying out an extremistgroup jihad, they will go to heaven. For them,

living or dying in this world is not as important as the afterlife.

t has been 120 years since the women’s political rightsmovement began in New Zealand. These days women are

no longer just satisfied with being able to vote but want to beleaders too. 2014 is the year of demonstrating “womanpower”. This is evident in the core South American countries,called ABC South-American: Argentina,Brazil and Chile, which all have femalepresidents, Germany has had a femalechancellor for the last three terms.

Angela Merkel, who is the Chancellorof Germany, won her last election with alandslide victory of 73.2 %. Germansappreciate her realistic attitude to handling policies. Hercomforting frugality rather than showiness and charisma leadher to her third victory. That’s also why her leadership hasbeen called “Mutti leadership” which means “motherleadership” in English. In addition, she is also called “Angelathe Great” for putting the interest and stabilizing of the

people’s livelihoods before her own party’s. According to theGerman press, the reason why Merkel won the election is thatshe doesn’t show off her power and leads a simple life like anordinary German housewife. If she continues to serve as thechancellor until the end of her term in 2017, she will break

Margaret Thatcher’s record as the longest-serving female leader.

The rise of female power in politics ismainly due to people’s years ofdisappointment with male politicians. Peopleare tired of the lack of integrity ofpredominantly male politicians, and want to

change this social condition. According to Swani Hunt, aprofessor at Harvard University, “from this year at least until2016, it will be women’s year.” Women politicians can runeffective governments. Many other countries includingThailand, Iceland, Norway and Denmark have female leaders.

n January 3rd of this year, five Cambodian workers werekilled by Cambodian soldiers during a wage increase

dispute in an area where some Korean factories are located.During this military repression, on top of thefive dead, scores of workers were alsoinjured. Considering soaring prices, thisminimum wage is still not enough, butworkers were forced back to work by themilitary.

Although the demonstration is over now,the Korean government’s reaction to thedemonstration has been controversial. In the process ofprotecting Korean interests, the Korean government asked helpfrom an organization whose chief is Hun Sen, the Prime

Minister of Cambodia. The organization has absolute powerand is a substantially private organization run by Hun Sen’s 30-year dictatorship. Moreover, this organization has no legal right

to intervene in labor disputes. A professor fromthe University of New South Wales said, “theKorean government made a critical. Theyshould have respected Cambodian workers’civil, political and human rights because theyare a representative organizatiozn of ademocratic country.”

Cambodians have started using the words“Ugly Korea”. Whenever workers demonstrate for their rights,Korean companies always insist compensation from damagesby workers, ignoring their voice.

Pakistan Teen s Noble Sacrifice

2014: the Year of Woman Power

Ugly Korea in Cambodia

The Pioneer March 2014The Pioneer March 2014

Since started in Ham-yang in 2008, three new bakeriesopened. Yang Woo Yeon, the owner patisserie of Yang WooYeon boulangerie & patisserie was proud of his cake by notincluding any additives in cake sheet and also its taste. So henamed his bakery Yang Woo Yeon Thy name of the bakery isYang Woo Yeon cake house in Korea . According to Mr. Yang,consumers wanted cheap and delicious bread before, but nowthey are more conscious of what they eat. Because franchise isall about efficiency, they use lots of food additives for longer shelflife but individual bakery tastes and health more than efficiency.Moreover individual bakery can choose the ingredient of bakery

personally. For example, he gets fresh ingredients from hisparents who are farmers. And he also uses the animal whippedcream. (Most people think vegetable whipped cream is healthierthan animal. But it isn t. It is easy to understand if you thinkbutter and margarine. Vegetable whipped cream is processed.)

Yang s bread is plain. Sweet potato pastry is the baguettewhich covers sweet potato. By choosing baguette for bread, itmakes taste more simple and plain. It is good for people who feelheavy in the stomach. And Yang said his best bread in hisbakery may be kind of pastries. It is also good for you to try kindsof that!

Back to the Basics

LOCAL FOCAL By Jang Hye-ju Editor


A young man who seems to be in the early 30s enteredthe Jeong Dong Geun Bakery introducing himself “JeongDong-geun”. He may seem too young to be an owner ofbakery but it has been already 15 years since he startedbaking.

Many kinds of breads in his bakery make think how tobake all of the bread by hand. There are 5 bakers in JeongDong Geun Bakery. It seems that there are a little excessivecook considering the scale of bakery, but he said he wants tolook far in to the future. That’s why he invests hiring bakers alittle excessively. Another example that he looks ahead issell ing bread which has been cooked by naturalfermentation. Bread which has been cooked by naturalfermentation in Jeong Dong Geun Bakery is made by raisinpaste. Cultivating raisin-species needs long time. It is spentover a week on only incubating. By using naturalfermentation way, people can feel less bloated. The reasonwhy people feel bloated after eating bread is chemicaladditives. But Jeong uses the natural fermentation techniqueand it is the only bakery using that technique in Jinju.

He told his current goal is just concentrating on his mainbakery. A few months ago, there were two Jeong Dong GeunBakery in Jinju. But the second location of Jeong Dong GeunBakery in Pyeonggeo-dong was shut down. He said whenoperating two stores, the head store had a decline in breadquality. Some customers even sent a message that his breaddidn’t taste like before anymore. So he decided to closedown his second bakery and devote himself to the mainbakery, which means he wants to be faithful to the basics. Hesaid that being faithful to the basics is the most important aswell as the hardest things. So he wants to stic to basics for awhile.

He said baker is also one of the technical experts. To bea good baker, the baker must be earnest. The bread madeby baker who doesn’t have affection for the bread can’t befresh and delicious. Bakers of Jeong Dong Geun Bakeryhave affection for bread. They usually go to work to factorylocated on the second floor of bakery near 6 AM. An chiefbaker who worked in other bakery applied to Jeong DongGeun Bakery and started to learn from the beginning.

RICHARD MATTHEWS’ VIEW


In Praise of Privacy: Why I Don’t Use Social Media

The other day I was walking downJinju Boulevard when I happily spotteda tray of narcissi set out on the sidewalkin front of a flower shop. Hothouse-forced blooms though they were, theystill felt like harbingers of springfloral versions of that faunal groundhognot quite catching sight of his shadowback in Pennsylvania. At the same timethat the flowers summoned up thoughtsof relief from the sere chill of the pastcouple of months, they brought to mindtheir eponymous myth of Narcissus most memorably told for me in thehexameters of Book III of the Romanpoet Ovid’s Metamorphoses. And thattale in turn brought to mind one of thepoints I had wanted to make in responseto someone’s recent query about myaversion to social media, Facebook andits like.

Narcissus, you may recall, was ayoung man who was led by the goddessNemesis to a pool of water where hesaw his own refection, fell in love withthat reflection, and died while piningaway for that unpossessable, illusoryother. (One is tempted now to call it anavatar.) Upon his death his body wastransformed into the pale flower we calla narcissus. There is debate overwhether Narcissus gave his name to theflower or vice versa; the Romannaturalist Pliny maintained that theflower was named for its narcoticproperty, (narkao) meaning “Iam numbed” in Greek. But Pliny’sreading only adds useful pejorativeresonance to psychology’s cooption of

the name; in Narcissus we then have aperson not just in love with the image ofhimself but addicted to it. And it’spsychology’s use of Narcissus’s name,introduced by Freud, that most concernsme here. In psychology, the termnarcissism refers to a personalitydisorder, a pathology characterized byan obsessive absorption in one’s selfimage. The narcissist in not merelyselfish or solipsistic (much great art, itmust be admitted) is the product of arequisite solipsism); the narcissist isconsumed by the perception of himself,both by himself and by other people.This translates into what he seems to bebeing more important than what he is.And so the narcissist relentlesslyabrogates what is real about himself topromote what is pleasing to others.What matters is less what he is than howmuch he is in the language ofFacebook liked.

And this is certainly one problemthat I have with social media, that it isn’ta social medium as a medium ofnarcissism. Nothing seems to define theascendancy of social media quite as wellas the designation last year, by theeditors of the Oxford EnglishDictionary, of “selfie” as the word of theyear. Frankly, I hate the word; it seemsto me an ugly coinage for an odious andnoisome practice. And entities likeFacebook seem to be more and morelittle better than emporia for the postingof an eternal stream of selfies. (Andwhat is Twitter but a stream of verbalselfies? “I can’t snap a pic of myself at

the moment, so let me send you 140characters in lieu of one.”) Facebook,with its promotion of the selfie and thecorrespondent pursuit of the “like,”becomes less an agent of socialintercourse and more the pimp ofnarcissism. And this is something I wantno part of. There’s a reason why nophotograph accompanies this essay despite the solicitations of my kindeditors and it is not just an aestheticdemurral, the objection to seeing myunattractive mug multiplied in print. Mysense of my authentic self is in no wayconveyed by a snapshot. Nor is it inanyway shaped or ratified by your likingit. I do not write (and the writing me is, Ithink, the best of who I am) so that youcan see me in any way nor so that youwill like me. Just as I tell my students (totheir puzzlement) that I don’t want themto do what I tell them to do, but that Iwant them to do the hard work offinding within what I say the things thatmake sense to themselves and whichthey can reconstitute into the project ofwhat it is that they authentically want todo or make or be; so too, I don’t care ifyou “like” me or “like” what I amwriting. “Like” is a grand irrelevancy, agrand to borrow from the title of thatgreatest of cinematic masterpieces illusion. I am and I write to authenticatewho I am and what I think and in thehope that you as my friend or generousreader will find in what I do or write thatwhich help you make sense of your ownauthenticity. If this sounds like self-preoccupation, that is of course becauseit is self-preoccupation. But it is one that

Richard Matthews He is the author of The Mill Is Burning (Grove Press), which was awarded the Joyce Osterweil Prize in Poetry by PEN America, and the play “The BronzeStaircase" (Presses de l'universite d'Angers). His poems and prose have appeared in journals and newspapers in the United States, France, and Korea.


is the antithesis of narcissism, and it isone that is a world away from the trafficof Facebook. What it is does traffic withmost immediately is the mindfulness ofBuddhism who is less mindful of themoment, less fully there in the moment,than the person taking a selfie, tweeting,or otherwise socializing that moment and the solitude, privacy, or inscape thatthe great 19th century English poetWilliam Wordsworth posited as needfulfor the making of poetry, something hefamously defined as “emotionrecollected in tranquility.” Not capturedin a selfie. Not tweeted. Notimmediately broadcast and notinstantaneously liked. But somethingforged in the solitary smithy of theauthentic, I-don’t-care-if-you-like-mesoul. (Yes, I’m alluding to James Joyce.And yes, you should go reread APortrait of the Artist as a Young Man, awonderfully anti-Facebook book writtenalmost a hundred years before Facebookwas conceived.)

And there are other reasons forabjuring the purported pleasures andutilities of social media. Foremost is thatof privacy. It is curious that at a timewhen many of us are bewailingviolations of our privacy bygovernmental agencies, we are ourselvesengaged in the wholesale surrender ofour private lives via social media and inthe active sabotage of other people’sprivacy. If social media did nothingmore than encourage and facilitatepeople in ceding their own privacy thatwould be bad enough. But it alsoencourages and facilitates our violatingthe privacy of others and, ironically forsomething dubbed social, degrades ourtreatment of other people as whollydignified humans. When we snap aphotograph of without permission orsurreptitiously record someone and postour captures online, or report onsomeone online, we are treating thatsomeone not as a person but as property,property that we are entitled to use togratify our own relentless need for

entertainment.I’ve always felt that two of the

greatest crimes you can commit againsta person are the thefts of time and ofprivacy. Both are unpardonable becauseneither can be remedied once lost,privacy is gone forever. And when welose our privacy, we lose a great deal.Part of what we lose is expressedbeautifully by one of the twoprotagonists in the American novelistDon DeLillo’s recent Point Omegawhen he says:

“I’m not talking about secrets ordeceptions. I’m talking aboutbeing yourself. If you revealeverything, ask for understanding,you lose something crucial to yoursense of yourself. You need toknow things the others don’tknow. It’s what no one knowsabout you that allows you to knowyourself.”

In losing or abdicating privacy, welose our ability to truly know ourselves,and more, we our freedom. In the 18thcentury, the authors of the Declaration ofIndependence and the Constitution ofthe United States did not write ofprivacy or the right to it, but onlybecause the word “privacy”, in itscontemporary sense, did not gaincurrency in English until the early 19thcentury. But they understood theconcept, and there was a word that theyused often one of whose meanings at the

time was “privacy”. That word was“liberty.” As I argued before in an essaywith regard to cell phones, we come upagainst the irony of an electronic deviceor medium created at least in part toenhance our freedom working againstthat freedom.

On that day that I saw the tray ofnarcissi, my steps were taking metoward one of my favorite places inJinju, the top of Mangjin-san. When Iarrived there, I found two people sittingon one of the benches that facewestward. Neither was talking to theother. Neither was watching the sunbeautifully setting behind the mountains,Jhinyangho going orange and gold, orthe neons of the city vivifying in thedeepening dusk along the river. Bothwere bent over the reflecting pools oftheir cell phones. Looking at them, Ithought of another poem, much morerecent and shorter than Ovid’smasterpiece, D. H. Lawrence’s brieflyric “Morality”. It begins:

Man alone is immoralNeither beasts nor flowers are.

Because man, poor beast, canlook at himselfAnd know himself in the glass.

And for “glass” (this is, mirror) Icouldn’t help but hear in my head“Facebook”.

I’ve always felt that two of the greatest crimes you cancommit against a person are the thefts of time and ofprivacy. Both are unpardonable because neither canbe remedied - once lost, privacy is gone forever. And when we lose our privacy, we lose a great deal.

““

OPINION


P a r a d i g m S h i f t f r o m C l o s e dInnovation to Open Innovation

Chesbrough describes an innovation paradigm shift (Kuhn,1962) from a closed innovation model to Open Innovationmodel. As a matter of fact, there are fewer economies of scalein R&D than there were a generation ago as a consequence ofrising R&D costs and shorter product life cycles (Chesbrough,2006). When erosion factors, have impacted an industry, theclosed innovation is no longer sustainable. The OpenInnovation model can be understood as the antidissertation ofthe closed innovation model. Open Innovation is defined byChesbrough as “the use of purposive inflows and outflows ofknowledge to accelerate internal innovation and expand themarkets for external use of innovation, respectively”. Heassumes that firms can and should use external ideas as well asinternal ideas and internal and external paths to market, as theylook to advance their technology. West and Gallagher (2006)defined Open Innovation as systematically encouraging andexploring a wide range of internal and external sources forinnovation opportunities, consciously integrating thatexploration with firm capabilities and resources and broadlyexploiting those opportunities through multiple channels.Therefore, the Open Innovation paradigm goes beyond justutilizing external sources of innovation such as customers,rivals and universities and is as much a change in the use,management and employment of intellectual property (IP) as itis in the technical and research driven generation of IP (West &Gallagher, 2006). Open Innovation is considered useful bypracticing managers because it helps them organize innovationactivities with different stakeholders throughout their firms’supply chain (Krogh, 2011). Many managers also considerOpen Innovation useful because it motivates the exploration ofentirely new ways of innovating with partner organizations andindividual experts (Krogh, 2011). In the end, the open modelhas taken on greater saliency in light of the recent debate aboutglobalization (Chesbrough, 2006).

A central tenet of the Open Innovation paradigm is therecognition that today, competitive advantage often comesfrom Open Innovation practices. Figure 1 illustrates closedinnovation model and Figure 2 Open Innovation model(Chesbrough, 2003).

In closed innovation model, the solid lines of the funnel

represent the boundary of the firm. The external ideas cannotflow into the firm. However, in today’s turbulent environment,where technological change and diversification are strategicconstants, companies cannot afford to merely rely upon theirown R&D departments for the innovation managementstrategy. For example, Chesbrough observed the Cisco systemscompeted very effectively with Lucent technologies. AlthoughLucent devoted enormous resources in Bell Labs and Ciscoconsistently managed to keep up with Lucent by eitherinvesting in start-ups or partnering with them. In this manner,although some large companies such as DuPont, IBM, GE andAT&T did the most research in their respective industries, othercompanies such as Intel, Microsoft, Sun and Cisco conductlittle or no basic research on their own. In this situation, heraised question about the viability of the closed innovationmodel by using the Xerox Palo Alto Research Center (PARC)as an example. The research from PARC spawned numerousvaluable hardware and software, but few of them made anymoney for Xerox. Employees who worked on promisingtechnologies moved to form start-up companies, some ofwhich (such as 3Com, Adobe and Documentum) achievedmuch success. After all, the market capitalization of Xerox’sspin-offs exceeded that of Xerox itself.

On the other hands, Figure 2 shows internal and externalideas flowing into the R&D process, and it shows the outputsof that process going to market through internal and externalpath. Ideas can still originate from inside the firm’s R&D, butsome of those ideas may seep out of the firm. There are a largenumber of potential ideas outside the firm. The dotted lines ofthe funnel reflect the more porous boundary of the firm. Thereare two types of lines. First, the lines entering the firm from theoutside represent the outside - inflow of knowledge ortechnology, such as in-licensing, outsourcing or acquisition of acompany’s product. Second, the lines going out of the firmrepresent the inside - outflow of knowledge or technology, suchas out-licensing, spin-off, or opening the project. IBM, Intel,and Procter & Gamble (P&G) all exemplify aspects of thisOpen Innovation model (Chesbrough et al., 2006).

Jeon Jeong-hwan Assistant professorDepartment of Industrial and Systems Engineering


ReferenceKuhn, T. (1962). The Struture of Scientific Revolutions. University

of Chicago Press, Chicago.

Chesbrough, H. (2006). Open Business Models: How to thrive in

the new Innovation Landscape. Harvard Business Press,

Boston.

West, J. and Gallagher, S. (2006). Challenges of Open Innovation:

the paradox of firm investment in open-source software. R&D

Management, 36(3), 319 331.

Georg von Krogh (2011). Is Open Innovation a field of study or a

communication barrier to theory development? A commentary.

Technovation, 31(7), 286.

Chesbrough, H. (2003). Open Innovation: the New Imperative for

Creating and Profiting from Technology. Harvard Business

School Press, Boston.

Chesbrough, H., Vanhaverbeke, W., and West, J. (2006). Open

Innovation: Researching a New Paradigm. Oxford University

Press, Oxford.

FootnoteThomas KuhnThomas S. Kuhn (1922 ~ 1996) was an Americanphysicist, historian and philosopher of science whose

controversial 1962 book The Structure of Scientif icRevolutions was deeply influential in both academic andpopular circles, introducing the term “paradigm shift” whichhas become an English-language staple.

Henry ChesbroughHenry William Chesbrough is an American organizationaltheorist and the executive director of the center for OpenInnovation at the Haas School of Business at the Universityof California, Berkeley. He is known for coining the termOpen Innovation.

Joel WestDr. Joel West is a professor of innovation & entrepreneurshipat the Department of Organization and Management in theCollege of Business at San Jose State University. Hisresearch, teaching, and industry experience center on thesort of global high-technology industries that have been thelifeblood of Silicon Valley for the past 40 years.

Scott GallagherManagement Department Head and Professor at College ofBusiness, James Madison University, Harrisonburg, VA, USA.

Figure 1. Closed innovation model

Figure 2. Open Innovation model

VOICE


In the animated movie “Frozen”, one of the protagonists, little Anna, kept asking her sister Elsa, “doyou want to build a snowman?” Contrary to Anna’s expectation, Elsa always declined her saying, “goaway Anna”. Elsa used to play with Anna, using her magic spells to create snow. However, one time sheaccidentally hurt Anna and after that Elsa was not allowed to play with Anna and was forced to stayindoors at all times. Anna didn’t know the reason and never gave up trying to play with Elsa despite herconstant refusals. I think this is another form of “trial and error,” the essence of starting something.

Nobody likes trial and error. However, we grow bigger and stronger after it. We at GyeongsangNational University (GNU) need to experience trial and error as much as possible. For the new semester,you probably made some plans to prepare and review lectures thoroughly and not to be late for class. Youcannot expect to reach these goals right away. But don’t give up easily. Like Anna, you need trial anderror. Some people think that once they fail, they should just forget those grand plans.

I used to be that kind of person. I was asked to write a short essay for The Pioneer. I was worriedabout not accomplishing the task. It was my first time writing an essay in English. This made me scared tostart the article. Sometimes I wanted to give up but I didn’t. Now I feel thankful to The Pioneer that Icould complete something that I had never done before. Once you start doing something new, you willalways go through trial and error. Whatever it is, if you start what you want to do for your goal “for thefirst time in forever”, you will not be afraid of starting something else “once again”.

Anna never gave up interacting with her sister Elsa and kept asking, “do you want to build asnowman?” Anna went through some hardships (adventures) to get her sister back communicating withher. This story has a real happy ending. I truly hope that we will all find happiness. Let’s make it happen!

“Do you Want to Build a Snowman?”

Han Su-jeongDepartment of Biologicaland Chemical Engineering

How does it feel when you hear the word “start”? Freshman students get excited. It is the same for allundergraduates. They make plans and set goals for the new school year. Everyone in the world is excitedby the word “start”.

When I recollect my first year at GNU, I realize that time goes by quickly. It feels like yesterday that Iwas assigned my dormitory accommodation for the first time. Now I am already a junior. During the lastfew years, I started many things that I had never done before. I got a good score in Test of English forInternational Communication (TOEIC) and a computer certificate qualification, studied English andChinese, learned how to play the flute, and also participated in a mentoring program for elementaryschool students and various volunteer activities.

They taught me great lessons. I learned that it takes a lot of patience and effort to get a certificate orlearn a foreign language. From the volunteer activities, I realized that dedication and commitment to thecommunity is very important as a member of society. The things I’ve done demanded lots of time andeffort. Sometimes it was tough. Especially the volunteer activities, where I had to come up with plans as amember of the volunteer service group. In the process of trying to think of better plans, I was able to growup and be mentally mature.

We learn the wisdom of life from our experiences. At this stage of our lives, we should start manythings while at university so that we can learn valuable lessons that help make us mature.

Some people are afraid to start anything because they are worried about failure. However, we shouldremember that even if we do not achieve our goal, it is okay because we have learned a lesson from ourfailure. I hope that the members of GNU have the guts to start something new during their campus lives.

The Pioneer has started to develop a new direction from this year. One of their goals is tocommunicate more with GNU students. They have tried several good things such as asking more studentsto write short columns. It will be a great opportunity to interact more with GNU students. I wish ThePioneer the best of luck!

Begin! To Get the Wisdom of Life

Kang Ji-wonDepartment of Public Administration

What’s the Meaning of “Start” to GNU People?


When a new year begins, people say, “Happy New Year!” They wish each other happiness, successand love. “The beginning is half of the whole” as the saying goes. People who want to have a slenderfigure join a fitness center. People who want to put aside a chunk of money open an installment savingsaccount. People who want to get a certificate go to the library early every morning. Likewise, peoplealways make promises to themselves. However, how many people are able to keep their New Year’sresolutions until the end of the year?

Making a practicable plan is the most important thing to keep those resolutions. We can developourselves with a good plan. I will share some tips with you from my experience on how to set goalssuccessfully. First, you should recognize your desires. The way to know your desires is to open yourplanner and write down specific goals you have. You can now decide which of them is practicable thisyear. Some people have a tendency to follow their mentors’ goals. The goals look easy to complete astheir mentors have done it before. However, this is the easiest way to fail. That’s because they are not thegoals you dreamed yourself deep inside. Second, as mentioned above, you should set feasible plans tokeep your promises. If you have a plan to lose weight, make sure that you set a reasonable target weightthat is suitable for your height and frame. With a practical plan that is more time-efficient, you will takeless time to accomplish your goals. Third, come up with a list of positive things to add to your lives thisyear rather than negative things to give up. “Work towards a promotion” rather than “avoid my boss” or“walk home from work every day” rather than “stop eating cake”.

After you make a plan, go for it! An idea without fulfillment is just an abstract plan of a wonderfuldream. If you want to start a new beginning, put your plan into action. Reflect on your plan every week orso to see how you’re getting on. Ask friends or family to remind you why you’re doing it if you hit a lull(social support is a huge motivator). By breaking down your goals into small manageable steps andrewarding yourself as you meet each target, you’ll be far more motivated to keep going.

Lee Kwang-yongDepartment of Geography Education

When you were a teenager you heard “study hard” ad nauseam. Now you are in your twenties andfrequently hear, “do what you want”. There are some things that you can only do at this age. If you getolder and older, you will have many excuses not to do it.

I’ve been very busy during the past winter vacation. As soon as the holiday began, I traveled to Bugok,Muju and other cities around the country. As the New Year began, I went to Jeju Island on a field trip for ajob exploration program. My next stop was Anyang in Gyeonggi-do. I participated in an internship at theAnimal and Plant Quarantine Agency for two weeks. In the third week of January, I had an internship atKomipharm International Co., Ltd. I received financial support from GNU for doing the two intersnips.

I was asked by the editor-in-chief of The Pioneer to write a short column about the meaning of “start”for the members of GNU. I said yes to the editor because it was something on my bucket list. To be honestwith you, I was a little afraid. As I mentioned above, I was very busy doing internships in other cities. Thismade me worry whether I could complete the column or not. However, when I picked up the pen, I had notrouble finishing this column.

I would like to give you a lesson form my experience. Don’t make excuses. Don’t be afraid. Don’thesitate to do what you want. Just start what you have on your bucket list. Once you start what you havedreamed, passion will help you succeed.

From this year, I was told that The Pioneer would start to communicate actively with the members ofGNU. I want to applaud this decision. This will be helpful for both The Pioneer and its readers. Theinteractions will strengthen the bond between them both and produce unexpected (in a good way) growthfor both parties. Lastly, I’d like to say thank you to The Pioneer for giving me this great opportunity tohave a voice.

Advice to Everyone Who Wants to Start Something

Shin Sung-wooCollege of Veterinary Medicine

The Meaning of the Beginning

By Kim Jun-min Editor

MINGLE WITH ENGLISH


Mingle with English is a new section in The Pioneerwhich will cover some of the interesting and difficult tounderstand words and phrases in this issue. And to makethings more interesting, you can try out the crossword puzzleand test your English vocabulary skills. Now, let’s take a lookat what we have in stored for you.

Turning people around your little fingers: Campus World

This is a very visual idiom. If you are turning people aroundyour little fingers, that means you have complete controlover someone else like a puppet. To be able to persuadesomeone to do anything you want, usually because they likeyou so much.- He’d do anything for you. You've got him twistedaround your little finger.

Take up a post: Editorial

This idiom may be difficult for many Koreans to visualizebecause there is nothing similar in the Korean language. Butit is a very commonly used expression in English languageand thus you should familiarize with the term. When someone takes up a post, it means they are taking oraccepting an offer or a challenge. To make it easier tounderstand, think of it this way. Take up means to fill aparticular space and when there is a job offer, which meansthat the position is open or vacant. So if you accept the job,you are filling the open spot. -She took up a post as an editor-in-chief.

Ready or not (here I come): Cover Story

The idiom “ready or not” is pretty self-explanatory. It meanssomething is going to happen whether you are ready for itor not. The usage of the expression can be unnatural tonative Koreans but using these kinds of expression canmake your English much more natural and fluent.


FromName:Department:Student ID:Phone Number:

ToGyeongsang National UniversityThe PIONEER, Campus English Magazine

PUZZLE Guess It!

ID_stellar923

ACROSS4. having big dreams - People6. careful thought - Focus8. unique skills - Local Focal12. pen, paper, pencils - Cover Story14. bling bling - People16. process of making beer - Local Focal18. important; famous - Special Issue19. being confused, unable to understand - People

DOWN1. involving many countries- People2. having the opposite of the desired effect

- Editorial3. to affect others - Campus World5. someone who is not married - Collaboration6. occuring at the same time - Collaboration7. two or more things working together for greater

effect - Cover Story9. the ability to judge well - People10. not new - Focus11. extreme force - Focus13. giving up something for others - World Issue15. another word for salary - World Issue17. moral or legal entitlement - Focus

([email protected]) (ID_stellar923)

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