theme park ssm presentation

7/31/2019 theme park ssm presentation

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Board of Directors

Khushi Gadia CEO Warner bros

Karan Rege M.D. J.W. Marriot

Abhinav J. Garg CEO Apple inc. Mayank Shrishrimal M.D. Reliance Infra.

Arihant CEO

Sneha Karani CEO FutureGroup


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Logo and tag line


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Introduction Park capacity - 50,000

Total staff- 5000 approx

Park timings 9 to 9

Casino and hotel timings - 24 * 7


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Attractions


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Type 2 rides

These are the adventure rides whichthe visitors will have to pay for

Some rides that come in this type are:-

Terrorist takedown (paint ball)

Grand prix (go carting)

Trip to the pyramids Defend the VIP(laser tag)

High tide zone

Experience the Central park (ice skating)and many more..


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Type 3 Rides

These are the thrill rides thats the visitors willhave to pay for

Some coasters in this zone are :-

Flight Deck of london

Psyclone in mumbai

Fall from the Pisa

Shoot the terror 10 more roller coasters each of different kinds to

make it a fantasy for the coaster lovers


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Flight deck of London

Speed - 49.7 mph(80.0 km/h)


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Psyclone in Mumbai


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Fall from the Pisa

Height - 340 ft

(100 m)

10 secs to touchdown


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Fantasy land

Will house basic and adventure rides ie.

Type 1 & 2 rides.

Some rides in this zone will be- London eye.(type 1)

Observing the world(sky walk)( T1)

terrorist takedown (paint ball)(T2)

Grand prix (go carting) (T2) and others


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Recreation land

Features of this zone

Opera house (performance floor)

World of cinema (Stunt arena) Khau gali(Food court)

Downtown (Shopping street)


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Stay at Tomorrow Island

Alliance with J.W. Marriot.

Will house 500 rooms.

Located outside theboundaries of the park.


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Casino opened for 24 hours

4500 rs entry chargers which willincude 2500 rs playing chips

Unlimited drinks on the house VIP table arranged

Poker tournaments arranged every

month


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SEGMENTATION

1. GEOGRAPHIC SEGMENTATION

1.1 Region of a country MUMBAI

2. DEMOGRAPHIC SEGMENTATION

2.1 Divided on the basis of

2.1.1. Age All age groups.

2.1.2. Gender Both male and female.

2.1.3. Income level Middle & Elite crowd.


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TARGETTING

1. Target focus group is

Children & there family for all rides of the

park.

Adult - For Casino & recreation places.

We does not have one specific target market,

it focuses on each member of the family.


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POSITIONING

Biggest theme park in the country.

Concept based theme park which caters to

everyones wants among the target group.

Clean ambiance.


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Artificial island on the ARABIAN SEA

Le Rve Island.

Around 355 acres of land.

The capacity of the park will be around 25000

people.


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Road

By car around 45 mins from Fort inprivate vehicles.

RailChurchgate /CST stations are the

closest.


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Shuttle Buses - From fort every half an hourstarting from 9.30 am till 11 pm.

Ferry - 30 mins from Port House , FORT ,

MUMBAI.


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Air - Chartered Flights can Land At TheHelipad At The Park.


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Adult charges(10 yrs & above): INR 500 Child charges (2 to 10 yrs): INR 400

Wristbands Card entry


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Purchase rides individually The cost of the ride is based on its

complexity or popularity.

The advantages:

Pay for only what you choose to

experienceRides costs can be changed easily to

encourage use or capitalize on popularity.


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Sales Promotion

FIRST DAY OF THE

MONTH FIRST ONE

HOUR 50 % OFF

WEEKEND

PACKAGES

OFF SEASON

DISCOUNTS


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Sales Promotion

STUDENT ID DISCOUNT

DISCOUNT COUPONS IN MALLS


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GAMES IN MALLS

1. DISCOUNT ROULLET


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2.FORTUNE WHEELS


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HAMMER IT !!


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Sales Promotion


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Public Relations strategies


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Public Relations strategies

theme park ssm presentation

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