theatrical vs teaser trailer

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Media Teaser trailer vs. Theatrical trailer

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Page 1: Theatrical vs teaser trailer

Media

Teaser trailer vs. Theatrical trailer

Page 2: Theatrical vs teaser trailer

TrailersA trailer is a commercial for a feature film that will be exhibited in the future at a cinema. The term "trailer" comes from their having originally been shown at the end of a feature film screening. Trailers are now shown before the film (or the a movie in a double feature) begins.Trailers consist of a series selected shots from the film

being advertised. Since the purpose of the trailer is to attract an audience to the film, these usually contain parts of the film that are the most exciting or funny parts of the film keeping in mind that it does not spoil parts of the film.

A trailer has to achieve that in less than 2 minutes and 30 seconds, the maximum length allowed by the MPAA. Each studio or distributor is allowed to exceed this time limit once a year, if they feel it is necessary for a particular film.

Page 3: Theatrical vs teaser trailer

Differences between teaser and theatrical trailer

In a teaser trailer the producers are indeed trying to "tease" the potential target audience about the film, leaving them wanting more. Later on in the development stages of the film, a more in-depth trailer will be released. This is referred to as the theatrical trailer. There are various similarities in a teaser and theatrical trailer but also major differences.

Page 4: Theatrical vs teaser trailer

Teaser trailer• The most evident difference between a teaser and theatrical

trailer is their duration. A teaser trailer usually lasts for a minute and a half because the producers are in the early stages of production therefore meaning they do not have enough footage so they’re working with whatever they have.

• Also, if the audience are shown too much footage they might get an idea of what the film is about and therefore not bother watching it.

• Creates mystery• Big budget films with larger target audiences

Page 5: Theatrical vs teaser trailer

Theatrical trailer• In total contrast, a theatrical trailer is generally two and a

half minutes. This is mainly due to the fact that the film is in its final days of editing, and thus the producers have a greater material to work with.

• Shown closer to the release date• Contains more footage of the movie