the wwf-uk one in five challenge the one in five challenge

The WWF-UK One in Five Challenge

The One in Five Challenge


Introducing The One in Five Challenge

The Business Case for the Challenge

Meeting the Challenge


Why does WWF care about flying?

• Climate change is the biggest global threat to natural world, people and wildlife

• Aviation is one of fastest growing sources of GHGs, and currently the technological improvements are developing too slowly to compensate

• If emissions are not stabilised, aviation could take up most of the UK carbon budget by 2050 – how to meet 80% reduction target without penalising the rest of the economy?


What’s the link – WWF, aviation and business?• WWF has the environmental expertise, the brand and the political clout to

help companies pursue their sustainability agenda to find practical solutions

• Flying represents significant share of business carbon footprint -can be as much as 50% for some companies

• Carbon savings could be significant: if all European companies cut

business flights by 20% they would save 22 million tonnes of CO2

• Conditions are right for encouraging a shift in business flying culture– Alternatives – audio, web and video conferencing & High Speed Rail– Regulation and fiscal measures pushing carbon reduction– Meeting an 80% cut of greenhouse gases by 2050


What is the One in Five Challenge?

A guided programme and award scheme to help business and government to cut 20% of flights within five

years

• Reduces reliance on business flights by encouraging culture of virtual meetings

• Encourages businesses to seek greener alternatives to flying• Independently audited scheme• Sets annual flight reduction targets• Helps change business travel behaviour• Demonstrates that companies can remain competitive while

reducing their flying


Current participants


• Public and press recognition for achieving the Challenge

• Focus for engaging staff and improving compliance with travel policy

• Better work–life balance for staff, which can boost staff retention

• A substantial reduction in travel expenditure

• Better global collaboration and faster decision making

• Demonstration of commitment to carbon reduction—to staff, investors, suppliers and Government

The Business case for the Challenge


What your company would get for taking part?

• An online methodology for monitoring, reporting and measuring reductions/savings

• Ideas for improved engagement and buy-in from staff

• Demonstration of best practice & leadership amongst government agencies

• Opportunities to share experiences amongst Challenger community

• Consultancy help and support from our auditors, JMP

• Specially designed panda logo for award winners & publicity opportunities

• A toolkit to plan and implement a sustainable business travel policy

• Annual workshop and quarterly e-newsletter

• Annual progress reports


How the process works

• Designed to take minimal staff time

• Companies fill out a baseline survey, set a trajectory and

detail:

– Number of flights, flight expenditure, flight distances,

top 10 destinations and estimated CO2 from flying

• Data is verified during an on-site visit

• Annual update of data and report provided

• Celebration of success!


Key stages and milestones

Month 1-3 Complete baseline survey

Month 3-6 On-site visit

Month 12 Complete 1st annual survey

Month 13-14 Receive 1st annual progress report

Month 24 Receive 2nd annual progress report

etc Until 20% cut achieved


The One in Five Challenge

the wwf-uk one in five challenge the one in five challenge

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