the world's premier online luxury fashion destination
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The world’s premier online luxury fashion destination
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GLOBAL POWER BRAND
Every month over five million womenvisit NET-A-PORTER to read, browseand shop the latest runway looks fromthe seasons most sought-after collections. As the world’s premier online luxury retailer, we inspire customers with an innovative mix of fashion news, trend reports and style advice. Our groundbreaking weekly magazine is created in-house by a team of world-class writers and design creatives.
“Synonymous with luxury, NET-A-PORTER is the perfect platform to reach a high-spending global audience”
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OuR GLOBAL AuDiENcE
AgeThe average age of our customer is 33
Profile99% are female52% are married/living with a partner33% have children
occuPAtionCEO, senior executive, lawyer, medical practitioner, media or fashion director
AnnuAl HouseHold income£170,600
AnnuAl spend on luxury fAsHion £13,400
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styLE By NumBERs
Every month NET-A-PORTER engages with the world’s most fashion-forward women.
site stAtistics:net-A-porter us uK GlobAlUnique users 1.3m 878k 5mPage views 19m 16m 102m
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iNsPiRiNG EDitORiAL
With our acclaimed editorial format, NET-A-PORTER customers can read and shop straight from the page.
fAsHion firstFeaturing the latest need-to-know trends, street-style looks, luxurious shoots and in-depth designer interviews, our interactive weekly magazine is read by over 111,000 women who spend £12,216 on fashion every year. tHe beAuty editNo chic outfit is complete without the makeup to match. From runway trends to the hottest new products, NET-A-PORTER customers are passionate about beauty, spending an average of £1,224 on cosmetics and treatments per year.
Source: NET-A-PORTER Insight Panel 2012
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culture And styleOur global hotlist covers books, films, music, travel and popular culture. GetAWAy GlAmourNET-A-PORTER customers go on vacation an average of 11.5 times per year.
ipHone750k downloads and counting.4+ rating in the iTunes store.
ipAd237k downloads and counting.Winner of two EconsultancyAwards for the Fashion’s NightOut Window Shop and has a4+ rating in the iTunes store.
“I do like using style apps on my iPad and I also like to shop online. I love NET-A-PORTER in particular. Being a working mum with four children, having the ability to shop online is wonderful” ViCTORiA BECkhAm, WWD, 18 APRil 2012
FAshiON ANytimE, ANyWhERE
Read, watch and shop on the go with NET-A-PORTER’s iPad and iPhone apps. it’s the new way to shop.
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“Where women can have whatever they want overnight” W mAgAziNE
24/7 chic
Join the style conversation. Each day we interact with fashionable, tech-savvy women through our social media platforms.
• 941,681 Facebook fans
• 325,623 Twitter fans
• 2,770,639 YouTube video views
• 150,494 instagram followers
• 7,052 Tumblr followers
• 13,010 Pinterest followers
• 459,066 google+ followers
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ADvERtisiNG OPPORtuNitiEs
online magazine
designer A-Z
creative solutions
the edit
net-A-porter tV
contacts
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ONLiNE mAGAziNE
Our acclaimed online magazine fuses e-commerce with 52 weeks of cutting-edge editorial content.
Advertising benefits include a high-impact, full-screen advertising format (950x624), amazing brand exposure and impressive click-through rates.
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DEsiGNER A-z Our designer A-Z page is a high-traffic area, generating over three million page impressions per month.
It’s the first port of call for our most loyal customers when they shop their favorite designers. The perfect platform to promote your brand, this page offers a high-impact display format (300x600) which is video-enabled.
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cREAtivE sOLutiONsThe dedicated NET-A-PORTER promotionsadvertising team offer market-leadingcreative solutions. Opportunities includeunique partnerships, sponsorships andbespoke integrated advertorials.
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TREND 4
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thE EDit
The essential guide to the new style directions for the season, The Edit features the hottest trends, expert advice and hand-selected must-buys. This bi-annual trend bible is sent to 100,000 of our highest-spending customers and targeted external distribution channels. it is also digitally available on the website and the iPhone/iPad apps. issuesSpring Summer – marchFall Winter – September AdVertisinG positionsgatefold, iSFC, OBC, DPS, SP, iBC
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NEt-A-PORtER tv
NET-A-PORTER TV provides userswith a unique interactive experience,where they can watch and shop allof their favorite designers. From the hottest runway shows andexclusive interviews to inspiring shootsand trend reports, NET-A-PORTER TVcan be accessed on mulitple platformsincluding mobile, iPad and google TV.Special opportunities include sponsorship,pre-rolls (10 seconds) and mPU (300x25).
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cONtActs
As the world’s premier online luxury retailer, we can offer you a unique opportunity to engage with customers on a global scale. increase brand awareness and help drive sales by making the NET-A-PORTER group your preferred marketing partner.
pleAse contActTess macleod-SmithVice President, Publishing and [email protected]
kizzy Wheatcroft-Peakegroup Advertising [email protected]+44 (0)20 3471 4731
Alice QuinnAdvertising Sales [email protected]+44 (0)20 3471 5023
Carissa Wytengroup Fashion Advertising [email protected]
Emily JonesAdvertising Account [email protected]+ 44 (0)20 3471 5398
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2012
Creativity Media Awards – Gold Award honorable mention for kARl launch and NET-A-PORTER’s Window Shop for Fashion’s Night Out
Econsultancy – Grand Prix Award innovation in mobile marketing
100 Best Companies to Work For (no.98) The Sunday Times
British Inspiration AwardsFashion Category – Natalie massenet
2011
Racked Awards Best Shopping Site
WGSN Global Fashion Awards Best E-tailer
100 Best Companies to Work For (no.29) Natalie massenet – Aenne Burda Award
Vanity Fair New Establishment List Natalie massenet (no.52)
Media Guardian 100 Natalie massenet (no.96)
The Wired 100 – Digital Britain’s Ultimate Power List Natalie massenet (no.20)
Retail Week Technology Awards Best Designer Site
The Sunday Times iT Team of the Year
The Observer Innovators Supplement Natalie massenet (Top 50)
AWARDs & hONORs
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We look forward to helping you craft
the perfect solution for your brand.