the world of tomorrow: why you're probably wrong about everything
TRANSCRIPT
The World of Tomorrow(Why You’re Probably Wrong about Everything)
Presented by Eli Silva
What does the future look like?
You’re Probably Wrong about everything(That’s actually good news)
Lesson 1What it Means to Be Creative
The Power Surge in IdeasLesson 2
The Future of CreativityLesson 3
Lesson 1What it Means to Be Creative
Myths About Creativity
The Eureka:Creativity is a flash of insight that is uncontrolled and sudden
The Eureka:Creativity is a flash of insight that is uncontrolled and sudden
The Truth:
Your brain needs material to work with and remix to solve problems. Research shows insight like this follows hard work applied to problem solving.
The Right Brain:Creativity is inherent to a certain “type” of person.
The Right Brain:Creativity is inherent to a certain “type” of person.
The Truth:
There are no “brained” people. Creativity isn’t the isn’t on one side of the brain, and it isn’t a talent
for people with a special kind of brain. Real neuroscience says: if you’re human and you’ve got a
brain, you’re capable of being creative.
The Lone Creator:Creativity is the work of just a few visionaries who drive the world forward.
The Lone Creator:Creativity is the work of just a few visionaries who drive the world forward.
The Truth:
Thomas Edison was supported by a group of “Muckers,” engineers and scientists involved in the work
alongside him. Similarly, Michelangelo didn’t paint the sistine chapel alone.
So what is Creativity?
Creativity (v):
A team discipline in applied thought, which involves taking risks and overcoming failure based on input.
Lesson 1What it Means to Be Creative
The Power Surge in IdeasLesson 2
The Future of CreativityLesson 3
The Power Surge in IdeasLesson 2
The Shocking Power of Remix
Special people, in Special Places:Innovations are not the property of a few geniuses, but they belong more and more, to everyone.
Good Ideas are ALways original:The truth is, great ideas are rarely original, instead, they’re built on several other good ideas combined together.
Good ideas can come from one source, great ideas are born from the remix
Let’s see an Example
Airbnb Growth Chart
The Biggest Challenge isn’t newideas, it’s spreading and testingthe great ideas we already have.
The Truth:
Sometimes, creative ideas make people uncomfortable.
“It turns out that, at least subconsciously, we can have a hard time recognizing ideas as both new and
useful at the same time.
This cognitive dissonance between creativity and practicality may actually create a subtle bias
against creative ideas.”
-David Burkus, The Myths of Creativity
So, what is an idea?
Idea (n):
In an organization, this represents a risk thatwhen carried out as an experiment yields
organizational learning.
Lesson 1What it Means to Be Creative
The Power Surge in IdeasLesson 2
The Future of CreativityLesson 3
The Future of CreativityLesson 3
The World of Tomorrow (It’s OK to be Wrong)
“Creativity is a Team Sport”-David Burkus
There’s a gap:It’s not enough to learn to be more creative. Great ideas are rarely accepted on the first go. The most important part of creativity is actually the persistence of creators in establishing buy-in, and building coalitions toward innovation.
Creative success can be achieved by following the UX process, which means it can be learned, which means...it can be taught.
HypothesisWe Believe: <This feature, idea, suggestion, change, etc.>
Will Result In: <This desired Outcome>
We Will Know We Have Succeeded When <We see this measurable
result>
HypothesisWe Believe: That increasing the size of hotel images on the booking page
Will Result In: improved customer engagement and conversion
We Will Know We Have Succeeded When <we see a 5% increase in
customers who review hotel images who then proceed to book in
48 hours.>
What does the future look like?
The Truth:
As creatives, the future is best defined as a safe space to fail forward, take risks and remix ideas.
