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The Whys and Hows of Content Marketing

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Let’s look at how to make your content standout!

3Content type #1

InfographicsWhy Infographics?

perfect for communicating.

any idea or concept can be excuted.

Data , research & statistics can be showed.

Source for pic: http://www.oasisgrafx.com/images/InfographicDesign.jpg

Content type #2

Corporate blogging

Why Corporate Blogging ? Blogs give websites 43% more indexed

pages and 97% more indexed links.

Blogs on company sites result in 55% more visitors

Companies with blogs get 97% more inbound links. 

Articles with images get 94% more views.

68% of marketers are planning to increase blogging activity.

Source: http://fusionmex.i-scoop.eu

60% of marketers say blog content creation is their top inbound marketing priority.

Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts.

Titles with 6-13 words attract the highest and most consistent amount of traffic. 

(Source: http://www.hubspot.com/marketing-statistics)

Market Talks

Content type #3

Meme

Easy to read Simple to digest Shareable Relatable Trendy Recognizable To the point Aim for the quick laugh

Why Meme?

Content type #4

Video content.

Why Video contentmarketing?

90% of information transmitted to the brain is visual.

visuals are processed 60,000X faster in the brain than text.

40% of people will respond better to visual information than plain text.

Source:http://cdn.business2community.com

8

8%

19%

2%

28%

12%

8%

16%

Daily Less than a week

Multiple times a month

unsure Multiple times per

week

monthly weekly

How often B2B Marketers publish new content.

Content Marketing Trends

Content Marketing Impact 74.2% of companies indicate that content marketing is increasing

their marketing teams’ lead quality and quantity.

36% of companies with a documented content strategy indicate their content marketing is “very effective” or “extremely effective

52% of companies indicate that video converts “somewhat better” than other content types, while 19% indicate “much better.”

77% of all companies rate their social media marketing as successful at achieving the most important objectives set for it to some extent.

55% of business bloggers are getting 5% or more of their corporate web site’s traffic from their blog.