the wedding jewellery book

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    TheWeddingBook

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    Mark & Elyssa27 March, 2011

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    Diamonds have been the ultimate gift of love ever since the

    Archduke Maximilian of Austria gave a diamond ring to

    his wife-to-be, Mary of Burgundy, in the fifteenth century.

    Today diamonds are accepted as the traditional and perfect

    symbol of love and commitment between two people.

    A symbol of Forever

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    At Browns we have been crafting the finest diamond jewellery for

    over three generations. Our guiding design principles of balance

    and proportion ensure that all of our jewellery has a timeless

    elegance that will not date. Our talented designers draw on their

    natural flair and creative imagination and combine it with aninspiration drawn from the fire and life of our exceptional

    gemstones to create a design that is a unique celebration of the

    wearer. It is only through years of training and extraordinary levels

    of skill that our master craftsmen are able to create the fine settings

    that are such an integral part of Browns jewellery. Our exacting

    standards of quality and stringent diamond grading system ensures

    that every Browns diamond is superlative in its beauty and that

    each piece of diamond jewellery is a work of art.

    Three generations of craftsmanship

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    As in nature, the secret to perfection is in the balance between

    durability and design. Inspired by one of South Africa's most

    unique and beautiful national treasures, the Browns Protea Setting

    considers both function and form. Petals cradle and protect whilst

    optimal light enhances the diamond's brilliance and shine.

    The Browns Protea Ring

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    Patented design no A2010/01027

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    No two diamonds are exactly alike. Over the years we have

    developed our own proprietary grading system to ensure that only

    the best, most brilliant diamonds become Browns diamonds. The

    exact parameters of a Browns diamond are one of our best kept

    secrets. They are based on the traditional 4 C's but also include a5th "C" - Combination and "2T's" Transparency and Treatment. It

    is essential that all of the characteristics of each diamond are

    perfectly balanced. Ultimately it is this unique combination which

    results in a diamond of exceptional brilliance, a diamond which

    meets the stringent demands of a Browns diamond.

    What makes a Browns Diamond?

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    It is said that over a lifetime a woman will look at her engagement

    ring over a million times. At Browns The Diamond Store every

    diamond engagement ring must meet our exacting standards. Only

    by maintaining such standards can we ensure that your engagement

    ring will continue to reward you with its brilliance for a lifetime.

    Round Brilliant Designs

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    Browns engagement rings are available in Platinum

    or 18 carat yellow or white gold.

    Princess Cut Designs

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    Only 1 out of 10,000 carats of gem quality diamonds is a fancy

    coloured diamond making these spectacular and

    rare stones the perfect way to express

    your unique love.

    Natural Fancy Yellow Diamonds

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    At Browns we have a selection of diamond engagement rings

    each of which has been thoughtfully designed in keeping with our

    guiding principles of balance and proportion. Fashions come and

    go but the timeless elegance of a Browns engagement ring means

    our designs will always be beautiful.

    Fancy Shapes

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    For your past

    Your present

    And your future

    Three diamonds

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    Research has shown that 90% of women would prefer a surprise

    proposal rather than being taken to choose the ring.

    The first thing a newly engaged woman will be asked is, "let's see

    the ring". The second thing will be, "so how did he propose?"

    Collect your copy of our Romantic Proposal Ideas and we'll help

    you create the perfect proposal.

    Romantic Proposals

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    Our exclusive Browns wedding bands have been uniquely crafted

    and forged from a solid block of metal. Seamless, they are deeply

    symbolic because like true love they have no beginning and no end.

    We offer complimentary engraving on all engagement rings and

    wedding bands.

    Browns Classic Wedding Bands

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    Browns diamond wedding bands are available in a wide selection

    of diamond shapes and designs guaranteed to enhance the

    beauty of your engagement ring.

    Diamond Wedding Bands

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    Browns wedding bands are available in a selection of

    Platinum and 18 or 9 carat yellow, white or rose gold.

    GentsWedding Bands

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    Traditionally diamonds have been graded according to the "4C's"

    Cut, Colour, Clarity and Carat. However, at Browns we believe that

    this is an oversimplified means of evaluating diamond quality. We

    have therefore incorporated a 5th "C" - Combination and "2T's"

    Transparency and Treatment.

    The 4Cs

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    The cut refers to the faceting proportions on the surface of a diamond.

    A diamond cutter must place each of the stone's facets and angles, which

    act as light dispersing mirrors, in exact geometric relation to one another.

    More than any other factor, the precision of these facets determines the

    brilliance of the diamond. On a classic round, brilliant cut diamond, for

    instance, fifty-seven facets must be precisely aligned. Browns The

    Diamond Store uses the most skilled and experienced diamond cutters to

    ensure that our diamonds are precisely proportioned to reflect light and

    maximize brilliance. Most other diamonds are cut to maximize weight,

    resulting in a loss of brilliance and fire.

    Adding or subtracting facets does not equal greater brilliance. We make

    no compromises in this crucial area. Our clients are offered only those

    diamonds cut to proper proportions, so that the extraordinary brilliance

    and scintillation is noticed, even in a crowded room.

    Cut

    too shallowtoo deepideal

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    Colour quality is critical because usually the more colourless the

    diamond, the greater it's rarity and value. A single increase in

    colour grade can increase a diamond's value by thousands of

    dollars, depending on the stone's size. Although many diamonds

    may appear colourless to the untrained eye, the majority contain

    very slight traces of yellow, brown or grey.

    Browns diamonds are colour-graded by an independent registered

    laboratory and certified as such in the certificate that accompanies

    every diamond engagement ring sold. It should be noted that

    diamonds also occur by rare accidents of nature in shades and

    intensities of yellow, pink, blue, green and red.

    As a general rule, in order to become a Browns Diamond the

    colour must be an "H" or better.

    Colour

    Near colourlessColourless

    Very light yellowFaint yellow

    Light yellow

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    Pierre & Ferne19 September, 2009

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    Virtually all diamonds have imperfections called inclusions or

    blemishes. A diamond is said to be "flawless" if no inclusions or

    superficial blemishes can be seen under a standard 10-power

    jeweller's loupe. Truly flawless diamonds are extremely rare and

    priced accordingly. Browns holds high standards in that each and

    every stone over 0.25ct goes through a stringent gemologicalgrading in an independent laboratory. Only a small percentage of

    the diamonds examined are accepted.

    In order to become a Browns Diamond the clarity must be

    "SI" or better.

    Clarity

    SI2slightlyincluded

    SI1slightlyincluded

    VS1 - VS2very slightlyincluded

    I3eye visibleinclusions

    I2eye visibleinclusions

    I1eye visibleinclusions

    VVS1 - VVS2very, very

    slightly included

    IFinternally flawless,

    minor surface blemishes

    FLflawless

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    A "carat" is the gemologist's standard measure of diamond's

    weight. It is important to note that the size alone is almost

    meaningless unless you consider cut, clarity and colour. A large

    stone holds little value if it lacks brilliance, purity and high-grade

    colour. However, size does increase the value of a good quality

    diamond for the simple reason that large stones are more rare

    than small ones.

    Carat

    A carat is a term for weight, not size. diamondsabove illustrate the ideal circumference of a stone

    cut to proper proportions

    0.25

    4 mm

    0.50

    5.1 mm

    0.75

    5.8 mm

    1.00

    6.4 mm

    1.50

    7.4 mm

    2.00

    8.2mm

    2.50

    8.8 mm

    3.00

    9.4mm

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    No two diamonds are exactly alike. It is essential that all of the

    characteristics of each diamond are perfectly balanced. Ultimately

    it is this unique combination which results in a diamond of

    exceptional brilliance, a diamond which meets the stringent

    demands of a Browns diamond.

    Combination

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    Britta & Michael28 March, 2009

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    Transparency

    Some diamonds contain within them "milky clouds" which are not

    always visible to the untrained eye, but which result in dull

    looking diamonds. At Browns we scrupulously check all of our

    diamonds for this clouding and all milky diamonds are

    immediately rejected.

    Treatment

    All Browns diamonds are natural and have not been treated orenhanced in any way.

    The 2Ts

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    When you purchase a diamond from Browns The Diamond Store

    you will receive a Browns Jewellery Certificate. This documents

    the characteristics of your diamond thereby ensuring your lifetime

    authenticity guarantee. If the diamond characteristics are found

    not to be as stated on your certificate we will accept the return of

    your jewellery and provide you with a full credit or replace the

    diamond with a diamond that meets or exceeds the characteristicsas stated on the certificate.

    Your Browns diamond engagement ring is engraved with a unique

    identity number. This individual number allows us to trace your

    diamond's history from source to the finished result. At Browns

    we subscribe to the Kimberley Process and support Fair Tradeand therefore you can rest assured that your diamond comes from

    a legitimate source. Using the Browns identity number we are also

    able to identify the master craftsman who cut and polished the

    diamond, bringing it to life, and the skilled goldsmith responsible

    for showcasing its beauty in a timeless design.

    Lifetime Guarantee

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    Please visit us in store or online at www.brownsjewellers.com to

    make an appointment with one of our expertly qualified jewellery

    consultants or to find out more about The Browns Diamond &

    Jewellery Certificate & The Browns Diamond Investment

    Programme.

    Wedding photography courtesy of award winning photographer,

    Jean-Pierre Uys.

    www.jeanpierrephotography.co.za

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    TheWeddingBook