The Webinar Vetrevolutionising CPD

Anthony ChadwickBVSc CertVD MRCVS

History of The Webinar Vet

• Set up February 2010• Has set up webinars for Hills, Royal Canin,

Virbac, Vetoquinol, Alstoe, Elanco• Webinars for Vets, Nurses, SQPs and practice

managers• Small Animal, Equine, Practice Management,

SQP

History of The Webinar Vet

• Regular high hundreds attendees• Email to a list of 10000• Very high open rate- my list love webinars• Demographic 75% women, 25-40• Love no travel, no babysitters• Mainly vets, mainly UK and Ireland.• The Webinar Vet has made webinars very popular• Veterinary Education made easy!

We are the TOP Veterinary CPD company online

• Put video here showing one of our webinars

The website- one of the most viewed in the veterinary world

Google Analytics for The Webinar Vet

Analytics for year

What we offer to companies• Organisation of the whole event• Registration and reminders sent• Training of speaker• Running of webinar• Recording• Setting up of page on site to place recording, notes and

CPD certificate• Getting the message to hundreds of vets at one time• Longevity of message• Possibility to speak to audience for company

What webinars have been used for

• Screening previous live events• Launching a product• Getting brand awareness• Identifying company with quality, innovative

CPD• Training SQPs• Selling product

Some statisticsSponsored Webinar Data October 2011

Number of registants 2578 Where did you hear about the webinarattended live 848

The Webinar Vet 1200Country of Registrants Promotional Flyer 450

Veterinary Press 536GB 2185 Other 392PT - Portugal 85EE 6SE 4GR 15IE 104ES 15DE 12CZ 3SI 12AU 21ZA 5FR 3BE 14PE 1AT 4NO 5US 14DK 3

Some Ideas for Bayer

• Lunch and Learn for the nurses• We have done several of these for a rabbit

food company• Approx 300 connections often in staff rooms• Many, many views on website later(9389

views spending over 5 minutes on page)• £3000

Some Ideas for Bayer

• Full Evening event• An interesting CPD event with some branding

for Bayer• Best results(17903 views post webinar 5m 13s)• Over 900 attendees live( max 1000)• Recent event over 1000 registered over

weekend• £6000

Some Ideas for Bayer

• SQP webinars• Powerful brands with drontal and advantage• Great way of earning points, convenient• We have a relationship with AMTRA• Cost £3000-6000• Ideal for training supermarket employees etc• Could use webinar replays

Some Ideas for Bayer

• Pet market is huge• Webinars can help in increasing your reach• Video

We are a veterinary webinar company

• But• We have developed expertise in• Internet Marketing• SEO• Social Media• Developing a list

Some Ideas

• Over to you!• I hope we can add value to your online

offering

For branding slides

For branding slides