the web under our skin - digital trends for 2015
TRANSCRIPT
Digital Trends for 2015
The web under our skin.
Hi! My name is Bart.
I work for digital agency
Find me on : @netlash.
Digital trends? Internet is becoming like electricity.
Electricity was a thing an sich, a freak show on a stage.
Electricity as a show.
Now we don’t see electricity anymore.
We see light. We see cooking. We see tv’s and laptops.
This is happening to internet.
When asked how much time a day they spend on the internet, youngsters say less hours than 5 years ago.
When asked how much time a day they spend on the internet, youngsters say less hours than 5 years ago.
They’re not.
When asked how much time a day they spend on the internet, youngsters say less hours than 5 years ago.
It just feels less - they don’t know they’re online anymore.
They’re not.
In a few years time, saying „I’m going on the internet” will sound as silly as saying „I’m going to electricity”.
The end of internet as a different ‚space’.
‣ away from ‚cyberspace’
‣ added to every object
‣ tightly integrated
‣ utility
Internet is moving away from the surface.
It is becoming invisible, plumbing.
The web beneath the skin of society.
‣ it has to become smaller
‣ it has to become more intuitive
‣ it has to become closer to humans
‣ it has to become better integrated
If internet is becoming invisible…
… internet communication has to change:
6
66 tactical trends rooted in this bigger trend.
1. Invasion of the body screens
Screens are coming closer…
Moviescreen. TV. PC. Tablet. Smartphone.
Screens: smaller and closer to our body. What will be next?
Electronic tattoos?
RFID chip implanted?
What if the screen is inside our body? What if the sensors are directly connected?
What if the interface is not glass we have to carry?
‣ wearables
‣ electronic tattoos
‣ patches
‣ ingestables
‣ implantables
1. Invasion of the body screens
If internet is becoming smaller and closer to our skin…
We have to adapt our communication.
Smaller. More personal and intimate. (Less big and loud mass communication.)
2. Glanceable UI
2. Glanceable UI
‣ make sure information is clear upon a glance
‣ smaller: fitting on a smaller screen
‣ faster: ‘mentally’ faster (understanbable)
‣ ‚bigger’: bigger fonts and icons
‣ visual
‣ glanceable = superlative degree of usable
‣ haptic?
2. Glanceable UI
‣ make sure information is clear upon a glance
‣ smaller: fitting on a smaller screen
‣ faster: ‘mentally’ faster (understanbable)
‣ ‚bigger’: bigger fonts and icons
‣ visual
‣ glanceable = superlative degree of usable
‣ haptic?
‣ haptic interfaces
‣ tactile interfaces
‣ lead by mobile payments authentication: fingerprints, iris scan , biometrics
‣ enforced by ‚digital detox’ : avoid people getting out there mobile phone!
The Tactile InternetDurex Fundawear: haptic pants?
‣ haptic interfaces
‣ tactile interfaces
‣ lead by mobile payments authentication: fingerprints, iris scan , biometrics
‣ enforced by ‚digital detox’ : avoid people getting out there mobile phone!
The Tactile Internet
Make everything smaller.
Make everything smaller. (New KPI: interaction speed?)
3. Atomisation
Portals
Websites
Blogposts
Tweets
…
‣ information units are getting smaller
‣ self-contained
‣ portable
‣ visual
Infographics, cards as UX, Super.me, Yo…
3. Atomisation
Cards as new UI paradigm.
Cards based design.
Cards as new UI paradigm.
Cards based design: - start from the smallest information atom; - make it self-contained; - make it portable; - think about the multi-screen user.
Super.me as visual Twitter.
‣ emoji’s as shorthand
‣ (even in White House reports!)
‣ the rise of the stickers
Information-density
Yo as the ultimate atomisation.
4. Phatic expressions
Phatic expression.
One whose only function is to perform a social task, as opposed to convey information.
“Let it ring 3 times and hang up, to signal you got home safe”
Phatic expression.
Digital communication is not just about information. Allow it to have a social function.
Add personality. Add emotion. Add connection.
5. The notification is the interface
Notification centres.
‣ faster
‣ self-contained
‣ ‚gateway drug’
Avoid the battle for the home screen…
5. The notification is the interface
Be present in the notification centre. Incorporate interaction in your notification.
6. Explicit becomes implicit
Runkeeper (explicit) vs. Moves (implicit).
Foursquare (explicit) vs. Saga (implicit).
‣ automatic, no manual action required
‣ default everything
‣ based on privacy
‣ sharing = explicit manual decision
6. Explicit becomes implicit
‣ apps that are invisible in the background
The invisible internet
Wait! There’s even more!
‣ the battle for first swipe
‣ ambient intimacy
‣ P2P: phone2phone & mesh networks - payments! snapcash
‣ anticipatory computing: from re-targeting to pre-targeting
‣ in-house UX
‣ the back-end is the new front-end
‣ voice
‣ microsharing
‣ …
There’s even more!
www.trendrapport.be 31/12/2014
www.trendsnight.be 11/2/2015
Conversation
Questions?Questions?
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