American Distilling Institute™

T H E V O I C E O F C R A F T D I S T I L L I N G ™®

Media Kit 2015The American Distilling Institute is the oldest and largest organization serving the craft distillers. Founded in 2003, ADI has been instrumental in the growth of the craft community through education, networking and creating the largest gathering of licensed distillers in the US. ADI is the voice of Craft Distillery.

CORE READERS: CRAFT DISTILLERS | VENDORS | RETAILERS AND DISTRIBUTORS | TRADE ORGANIZATIONS

DISTILLER MAGAZINE 4000 8000 HARD COPY CIRCULATION TOTAL READERSHIP

E-NEWSLETTER 8117 914 40% READERS DSP’S OPEN RATE

WEBSITE 56,582* 26,000* 258,384* UNIQUE VISITORS FORUM PAGE VIEWS

EVENTS 1100 105 2014 CONFERENCE ATTENDEES VENDORS

*FIGURES SOURCED FROM JANUARY 1 TO OCTOBER 27, 2014

publications ADI Media Kit 2015

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DIRECTORYONLY 2 ISSUES 3 ISSUES 4 ISSUES

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Issue Ad Reservation Deadline

Materials Deadline

Publication Date

Resource Directory January 16, 2015 January 23, 2015 March 13, 2015

Summer Distiller May 1, 2015 May 8, 2015 June 19, 2015

Fall Distiller July 31, 2015 August 7, 2015 September 18, 2015

Winter Distiller October 30, 2015 November 6, 2015 December 18, 2015

American Distilling InstituteRATES & CALENDAR

Distiller magazine & Resource Directory

The annual Distiller’s Craft Resource Directory is where the distilling community goes to shop. This 120+ page book has served for more than 10 years as the definitive reference for sourcing supplies and is in the hands of almost every craft distiller, start-up and established, as well as the industry professionals who serve them. The book provides the most current and comprehensive listing of products, services, and craft practitioners. In tandem with the directory, the expanded Summer, Fall and Winter issues of Distiller magazine create a quarterly with information on distilling technique and production articles, industry breakthroughs, book reviews, cocktail news, profiles of key figures and interviews. ADI’s publications reach far beyond the distilling industry to provide information of interest to anyone who follows the most exciting segment of the spirits market: bartenders, restauranteurs, wholesalers and consumers. Distiller magazine and the Distiller’s Craft Resource Directory are The Voice of Craft Distilling.

Contact Matt Jelen at matt@distilling.com or 707-367-2201 for more information.

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Please refer to the AD SUBMISSION SPECIFICATIONS on page 5.

sponsorship opportunities ADI Media Kit 2015

TITLE: $13,500• Double Booth (10x20) • 10 Expo Passes / 10 Gala Tickets • Full page ad in the Distillers’ Resource Directory (preferential placement: first third of magazine/right side)• Full page ad in Summer, Fall, and Winter Distillers (preferential placement: first third of magazine/right side) • Logo imprint on the following media: • Newsletter • ADI website home page & conference page • Conference/Expo signage • Conference/Expo program • Welcome screens in session rooms • Name badges• Complimentary one-page insert (or gift) into conference bag • First priority space consideration and access to booth map and location until Dec. 1st. • First priority access to sponsorship add-on items until Dec, 1st• Mobile QR Scanner via conference app

GOLD: $8,500 • Single Booth (10x10)• 5 Expo Passes / 5 Gala Ticket • Full page ad in the Distillers’ Resource Directory • Full page ad in Summer, Fall, and Winter Distillers• Logo imprint on the following media: • Conference signage • Welcome acreens in session rooms • Conference website page • Third priority space consideration and access to booth map and location until Dec. 1st. • Third priority access to sponsorship add-on items (after Title sponsors) • Mobile QR Scanner via conference app

PLATINUM: $11,000• Double Booth (10x20) • 7 Expo Passes / 7 Gala Tickets• Full page ad in the Distillers’ Resource Directory • Full page ad in Summer, Fall, and Winter Distillers • Logo imprint on the following media: • Newsletter • Conference signage • Conference program • ADI website home page (rotates with other platinum sponsors • Welcome screens in session rooms• Second priority space consideration and access to booth map and location until Dec. 1st. • Second priority access to sponsorship add-on items — after Title sponsors • Mobile QR scanner via conference app

SILVER: $6,500 • Single Booth (10x10) • 3 Expo Passes / 3 Gala Ticket• Half page in the Distillers’ Resource Directory• Half Page in Summer, Fall, and Winter Distillers • Logo on Welcome screens in session room• Access to add-on sponsorship items• Mobile QR Scanner via conference app

TITLE DOUBLE 10* 4* Full page Full page NewsletterADI website home page

Conference signageConference program

Welcome screensName badges

YES YES YES YES

PLATINUM DOUBLE 7* 2* Full page Full page NewsletterADI website home page

Conference signageConference program

Welcome screens

N/A N/A N/A YES

GOLD SINGLE 5* 1* Full page Full page Conference signageWelcome screens

Conference website

N/A N/A N/A YES

SILVER SINGLE 3* 1* Half page Half page Welcome screens N/A N/A N/A YES

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*Additional passes are $250

2015 Conference / expo ADI Media Kit 2015

STANDARD BOOTH PRICING: • Single Booth 10x10 $2,300 • Double Booth 10/20 $3,500

EARLY BIRD PRICING (deadline December 15th) • Single Booth 10x10 $2,100 • Double Booth 10x20 $3,300

ADI CONFERENCE APP – Exhibitor Add-On • Featured Exhibitor $1,000 • Enhanced Listing $200 • QR Scanner $180

Conference Registration Opens November 7th

SPONSORSHIP DESCRIPTION AVAILABLE PRICE (EACH)

Gift Bag ADI logo/company logo 3 $3500

ADI logo/company logo Exclusive $7000

Gift bag literature insert Add 1 piece in the bag 10 $400

Attendee Gift 1 Gift (flashlight or TBD) ADI logo/company logo

1 $5000

Attendee Gift 2 Provide your own 1 $1000

Lanyard Lanyard 1 $1800

HOSPITALITY

Internet Exclusive Internet sponsorship (includes Flash page at login) 1 $3800

Charging Station USB and electronics charging station — sponsor signage 6 $750

SIGNAGE

Indoor Banner 30 x 12’ banner at corner of Second & Jefferson 1 $3000

Columns 4’ tall, wrap-around banner in lobby area 4 $850

Hyatt Welcome Widescreen TV in lobby to welcome attendees with screen rotation throughout conference

10 $500

CONFERENCE APP

Splash Screen Your message displayed at the opening of the conference app 1 $3000

Main Banner Your Logo displayed above the Table of Content in the app 1 $1500

Enhanced Listing Your listing in the app is enhanced, attach photos & marketing docs N/A $200

TOURS AND BUSES

Bus Sponsorship Sponsor decal/magnet on door side of bus 6 $1000

ADD-ON ITEMS

Add-on items (below table) are available only to sponsors. Add-on items are available exclusively to Title sponsors until December 1, 2014.

Gift bags and attendee gifts are used throughout the year at our hands-on workshops ensuring you additional exposure.

Full Pagewith Bleed

Full PageNo Bleed

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AD SPECIFICATIONS:TRIM SIZE: 8.375 x 10.875 / 212.725mm x 276.225mm

BLEED: .125” or 1/8” / 3.1750mm required on all sides

LIVE AREA: of 7.5 x 9.875” / 190.5mm x 123.952mm (Please keep all type and graphics within the page live area to ensure nothing is trimmed. American Distilling Institute publications are not responsible for trimming of type or graphics outside of the live area.)

CROP MARKS: No crop or bleed marks please.

FORMAT: For best results, please submit your file as a Press-Quality PDF. TIFF, JPG or EPS files are also accepted if they are 300 dpi resolution at the correct ad size. Adobe Illustrator files are also accepted if text is converted to outline.

All files must be CMYK (no spot, RGB or Index colors accepted) and 300 dpi. (Images from a website will not be accepted); all fonts should be outlined.

Please name your file with the following convention: advertiser name_(fa/win/su)15distiller.

Our magazine is online in flipbook format which enhances your ad with a direct link to your website. We suggest you include the url in your ad so a link to your website is evident.

Ads or art submitted at 72 dpi (from the web) are not accepted.

FILE SUBMISSION:Please compress your ad materials to smaller than 10MB with Stuff-It or Zip for email submissions; or use the drop box info provided below for larger files.

Include in the subject line of your e-mail the following tag line: “advertiser’s name, size of ad, and issue date (ex Directory or Su_Distiller).”

PLEASE SUBMIT YOUR AD TO DROP BOX: https://dropbox.yousendit.com/pica-graphicsor email to gail@distilling.com

SUMMER 2014 distiller 4140 distiller

BORN A NASHVILLE NATIVE, Darek Bell runs one of the most awarded and popular distilleries in the craft world: Corsair Distillery, recently awarded the Bubble Cap Award as 2014 Craft Distiller of the Year at ADI’s 11th annual Spirits Conference in Seattle this April.

Bell started homebrewing beer, wine and sake before taking on distilling. Venturing on a pilgrimage to the Isle of Islay, he studied Scotch production at the Bruichladdich Distilling Academy and developed a love for smoked whiskeys. Bell formed Corsair with his childhood friend, and fellow homebrewer/winemaker, Andrew Webber. In his book, Alt Whiskeys, Bell shares his experiments with alternative and smoked grains, and unusual botanicals.

In his own words, Bell tells us about how he got here, keys to success, what the Bubble Cap award means to him, and shares valuable advice for fellow distillers.

The Bubble Cap award is

given to the one distillery

of the year that represents

the very best in the world of

artisan distilling: excellence

in quality of spirits,

innovation, transparency,

authenticity of approach,

sustained company growth,

community involvement,

and embodying the ethos

of craft.

2014 DISTILLERY OF THE YEAR

Bubble Cap AwardInterview with DAREK BELL of Corsair

by Virginia Miller

photo by Carl Murray

WINTER 2013-14 distiller 75

SOME FLAVORS APPEAR TO APPEAL to us from childhood, from the salty snap of chips and pretzels to the luscious sweetness of fruit and chocolate. But as every espresso-sipping, kimchi-munching grownup can attest, some flavors take a while to grow on us. Among American bartenders and drinkers, bitterness is the taste that is increasingly being acquired, and craft distillers are discovering the magnificent range of options that the class of potable bitters can offer.

In this exploration of bitter’s boundaries, these distillers are covering ground long familiar to Europeans. Called amari in Italy (the plural of amaro, which translates as “bitter”) and amer in France, bitter liqueurs have a legacy that, in some cases, stretches back centuries. That makes for a lot of catching up to do by American craft distillers, and as some develop recipes based on the study of distill-ers’ notebooks and archives from generations past, others are turning the amaro model in a distinctively New World direction.

AMERICANAMARO

74 distiller

story by PAUL CLARKE

Amaro #4, one of the 17 recipes of Amaro released by BroVo Spirits, was created in cooperation with bartender Patrick Haight. Each bottle contains the information about the bartender and their photograph. The distillery partnered with bartenders from Seattle, Chicago, San Francisco and other cities to make the recipes. photo by Andrew Faulkner

Not So Fast:BARREL AGED

GinHITS A SNAG

story by MATTHEW ROWLEY

photography by ANDREW FAULKNER

Once thought of as almost extinct, aged gins have begun a tentative reemergence in the American market. Some consumers are puzzled by shades of honey and leather in what for many is the quintessential white spirit, but vintage spirits enthusiasts and cocktail aficionados greet the category with enthusiasm. They work particularly well in mixed drinks such as Negronis and the Martinez. As distiller PT Wood explains, “Aged gin is something that not everyone is doing and people are looking for things like that. I, for one, think it’s a delicious spirit.” How they are permit-ted to describe such spirits, though, has taken a few distillers by surprise.

52 distiller SUMMER 2013 SUMMER 2013 distiller 53

When Few Spirits applied to change

the back label of their Barrel Aged Gin, TTB

made them change the name. The spirit is now called Barrel Gin.

SUMMER 2014 distiller 105104 distiller

story and photography by Virginia Miller

NewOrleans

CocktailBars

In New Orleans — a city that reveres the past just as it celebrates like nowhere else — it’s not difficult to find a cocktail. After all, open drinking on the streets is 100% legal and the city’s cocktail history is as rich as it gets. But even during the cocktail renaissance that swept New York and San Francisco over a decade ago and on throughout the nation, New Orleans still staunchly stuck to the classics.

7.5” x 9.875”

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3.63” x 4.88”

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8.375” x 10.875”add .125” bleed all edges

Live area: 7.5 x 9.875