the visual elevator pitch

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THE VISUAL ELEVATOR PITCH Louise W. Klinker

SLIDES FROM TALK GIVEN AT CIID OPEN LECTURE

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I DRAW PICTURES ALL DAY.

MY BUSINESS CARD SAYS SENIOR DIGITAL STRATEGIST.

DRAWING SIMPLE PICTURES IS A BUSINESS TOOL!

THE VISUAL ELEVATOR PITCH

Indholdsslide: Almindelig indholdsside med stort element

DO YOU KNOW THAT SITUATION WHEN PEOPLE KEEP POINTING TO AN EMPTY WALL WHERE A SIMPLE DRAWING OF SOMETHING USED TO BE…


Emneslide: Blank slide kun med emne


Kapitel: Benyttes som kapitel intro

WHY DRAWING IS IMPORTANT



THIS IS WHY WE DRAW AT 1508



ENSURES THAT YOU ARE ALL ON THE SAME PAGE WHEN LEAVING A MEETING.



IT WORKS BECAUSE:



WHOEVER BEST DESCRIBE THE PROBLEM IS THE PERSON MOST LIKELY TO SOLVE IT – WHOEVER DRAWS THE BEST PICTURE GET THE MONEY



AND RESEARCH SHOWS…



YOU SAVE TIME IN BETA MODE



…AND YOU AVOID THIS



STOP BREATHE DO AN EXPERIMENT



DO YOU ALL HAVE PEN AND PAPER?


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DRAW THE PERSON NEXT TO YOU

30 SEC EXPERIMENT



STOP AND SHOW IT TO THAT PERSON



THE BIGGEST CHALLENGE: OVERCOMING THE BARRIER OF SHOWING OTHERS



I CAN’T DRAW EVERYONE CAN DRAW



WE ARE ALL VISUAL THINKERS! CLOSE YOUR EYES AND IMAGINE YOUR CHILDHOOD

BEDROOM. YOU SEE IT? THEN IMAGINE PLANNING A FUTURE HOLIDAY. SEE IT?


IMAGE FROM PAST PICTURE THE FUTURE


WE NEED OUR EYES, OUR MINDS EYE AND OUR HANDS TO TRANSLATE WHAT WE SEE.



AND A FEW TOOLS…



CAN YOU DRAW THESE?



THEN YOU CAN PUT THEM TOGETHER AND DRAW THESE


THINK OF IT AS VISUAL LEGO. WHAT MIGHT THIS BE?



TADA – A BICYCLE



THEN DO VARIATIONS IF THAT HELPS CLARIFY YOUR IDEA.



EMOTIONS



FACIAL EXPRESSION CAN COMMUNICATE EVERYTHING. DRAW CIRCLES ON OUR PAPER AND START COMMUNICATE EMOTIONS.



TIP: JUST CHANGING THE EYEBROWS MAKES A BIG DIFFERENCE!



WE ALWAYS DESIGN PRODUCTS AND SERVICES FOR PEOPLE SO GET SOME EMOTIONS INTO YOUR SIMPLE DRAWING.



THEN YOU CAN START THINKING ABOUT WHAT THEY SAY.



DRAW TO GAIN SHARED UNDERSTANDING



GET THE ATTENTION OF THE CLIENT. ONLY 0,4% OF THE PAGES ON YOUR WEBSITE IS VIEWED BY MORE THAN 1000



THEN REALLY GET THE BUSINESS OWNERS ATTENTION. ALL THESE PAGES WITH

LESS THAN A 100 VIEWS COST YOU A LOT. LETS MAKE SOMETHING BETTER!



VISUAL INTERVIEWGUIDE AND VISUAL EXERCISES IN THE FIELD.



VISUAL INTERVIEWGUIDE AND MARKING VISUALLY HOW MUCH VALUE THE SERVICE WOULD MEAN TO THEM.



WHEN REPORTING BACK. WE SPOKE TO THESE PEOPLE. QUICK OVERVIEW. INSTEAD OF 2 PAGES WRITTEN WORD DOC.



SUM UP FINDINGS IN WORDS AND PICTURE INSTEAD OF JUST A WRITTEN REPORT.



SIMPLY ILLUSTRATE USERS NEEDS INSTEAD OF JUST WRITING ABOUT IT.



DRAW TOGETHER IN MEETINGS E.G. TO PLAN A PROJECT …OR COME UP WITH SOLUTIONS TO A PROBLEM



DRAW TO ILLUSTRATE A CONCEPT



THE PREVIOUS PHASE WILL FUND THE NEXT.



AN ECOLOGY.



CONCEPT CATALOGUES



TO EXPLAIN HOW IT WORKS…



COMMUNICATE SCENARIOS



COMIC FROM WORK I DID FOR BBC



EXPLAIN PROCESS TO A CLIENT. DRAWN ON IPAD IN A MEETING.



MORE TRADITIONAL WIREFRAME FLOW. EASY AND CHEAP TO SANITY CHECK THE STORY AND CHANGE IT.



A FEW TRICKS TO MAKE YOUR DRAWINGS LOOK BETTER



YOU NEED THREE PENS. THIN BLACK FELT TIP, THICKER BLACK MARKER AND A GREY MARKER TO MAKE SHADOWS.



USER THICKER BLACK TO PUT FOCUS ON SOMETHING E.G. THE DIAMOND AND ADD SHADOW TO MAKE IT LOOK NICER.


FORGET THE PENCIL

IN THIS CONTEXT.

ALL IN SAME THIN BLACK

USE THICK BLACK TO

PUT FOCUS ON DIAMOND

THEN ADD SHADOW


ADD SHADOWS. JUST CHOOSE RIGHT OR LEFT SIDE TO GIVE THE DRAWING A BIT MORE CHARACTER.



TIME CHECK



DRAW THE CONCEPT YOU ARE WORKING ON RIGHT NOW – IN ONE SINGLE SIMPLE PICTURE

2 MIN EXERCISE



DRAWING SIMPLE PICTURES IS SO POWERFUL



A PICTURE IS WORTH A THOUSAND WORDS – THAT IS NOT SOMETHING NEW.



32.000 YEARS OF WRITING: A LONG WAY FROM PICTURES TO WORDS. ASK YOURSELF: WHAT HAVE WE LOST ALONG THE WAY?


* DAN ROAM, BLAH BLAH BLAH


WE LIVE IN A WORLD OF WORDS



PLEASE GO OUT AND MAKE VISUAL ELEVATOR PITCHES.

USING PICTURES ALONG WITH YOUR WORDS IS THE BEST WAY TO SHARE IDEAS AND GAIN SHARED UNDERSTANDING.

…AND TO MAKE SURE THAT THE IDEA STICKS IN PEOPLES MIND.


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APPENDIX

Indholdsslide: Almindelig indholdsside med punktopstilling

HOW TO GET BETTER…

START DRAWING IN YOUR PRACTICE OR WORK TODAY

…AND

>  PLAY GOOD OLD FASHIONED PICTIONARY BOARDGAME

>  PLAY DRAW SOMETHING (APP ANDROID AND IOS)



WWW.TRUTHFACTS.COM ARE A BRILLIANT AT VISUALISING THEIR FINDINGS IN ONE SIMPLE PICTURE TO GAIN SHARED UNDERSTANDING.



GOOD TO CHECK OUT…


http://www.slideshare.net/

intelleto/seesortsketch-pen-

paper-tools-to-get-from-

research-to-design-ia-

summit-2010-version

http://

www.businessweek.com

/stories/2008-02-20/

doodling-for-

profitsbusinessweek-

business-news-stock-

market-and-financial-

advice

http://www.ted.com/talks/

sunni_brown.html

http://sunnibrown.com/ http://

www.napkinacademy.com/

http://

www.smashingmagazine.com/

2012/08/03/i-draw-pictures-all-

day/

http://www.businessweek.com/

stories/2008-02-20/doodling-for-

profitsbusinessweek-business-

news-stock-market-and-financial-

advice


A FRAMEWORK FOR MAKING USEFULL DRAWINGS



WHO/WHAT

HOW MUCH

WHERE

WHEN

HOW

WHY

PORTRAIT

GRAPH

MAP

TIMELINE

FLOW

MULTIVARIATE PLOT

*FRAMEWORK BY DAN ROAM

GOOD DRAWINGS TELL US SOMETHING. CHOOSE ONE OR MORE TO BEST VISUALISE YOUR IDEA.


WHO/WHAT



HOW MUCH



WHERE



WHEN



HOW



WHY



WHY DO THESE DRAWINGS WORK? WHAT FRAMEWORKS ARE USED?


WHO/ WHAT

HOW MUCH

WHO/ WHAT

HOW

WHERE

the visual elevator pitch

Design