the vision of cry wolf studios

VISION PRESENTATION

Niklas BorglundCry Wolf Studios

IGPS I | TSD802 | assignment 03 | HT_2011

INTRODUCTION

WHO is REALLY presenting?

• We were a group of students

• We recently started a company

• We already have one client and in about 6 months we’ll hopefyllu be ready to bring in another client


INTRODUCTION

What is at stake?

• Establishing ourselves in the game industry by creating vertical slices for companies

• The development cost in games is constantly increasing, which creates the need for vertical slices and prototypes

• If we fail the company could collapse and our reputation as professionals could be potentially damaged


INTRODUCTION

Why should we care?

• Companies that needs external competences to create vertical slices for funding

• They will get a visualization of their ideas in order to sell or create the game


REWARD

What are the opportunities?

• Working together towards realizing our vision will produce good practices through cliental activities

• Since we are in the position of working in short duration developments, we do not commit to the long term obligations and risks that could arise in longer projects

• The value of each project is evaluated in beforehand. The financial potential will be estimated on the size of the project.


REWARD

Who can share this potential?

• We can offer to work ‘white label’• We can get good industry reputation and contact with

possible future clients• With us making only vertical slices, we miss out on potential

payments if we were to finish the projects against getting the money in beforehand

• We give up on the personal satisfaction of seeing a product to its end against working on a multitude of projects.

• The client will have to provide a concept and conditions of satisfaction for the slice


REWARD

What is the best-case scenario? • Contact with a potential client• We create a budget and create proposal on what we need• The proposal is accepted• We get money and get the necessary resources• Product completion• Company reputation gained• New contract with another company signed


CHALLENGES

What opposes that scenario?• Bad contract with clients• That we cannot achieve the conditions of satisfaction• Unforeseen expenses• Hire contractors that do not fulfill their contracts• Difficulties in finding or securing clients• Failure to meet milestones• Team member quits• Discredit to the team


CHALLENGES

How can you tell?• Personal experience and qualified speculation. We’ve

experienced some of the oppositions in previous project experience.


CHALLENGES

What are the short-term problems?• Unforeseen expenses• Difficulties in finding or securing clients


CHALLENGES

What are the medium-term problems? • Team members quit• Failure to meet milestones• That we cannot achieve the conditions of satisfaction• Hire contractors that do not fulfill their contracts• Discredit to the team


CHALLENGES

What are the long-term problems?• Bad contracts with clients• Unforeseen expenses• Team member quits


ABILITIES

What capacities equip us to face the problems? • We’ve become organized in our work over the years of

collaborating together• We are not alien to work long hours• We have the extensive network of Science Park Gotland• Access to experienced people within the Gotland University• Personal contacts


ABILITIES

What resources are available?• Four individuals with equally balanced competences; two

programmers and two artists• Computers with internet access, Office space• CSN currently supports our living expenses• Company expenses will be covered by ourselves• We are working without a salary


ABILITIES

What external influences support our ambitions? • Showcasing projects potential for investment purposes are

established throughout the creative industries. Ranging from demos

to pilot episodes


STRATEGY

What Milestones can be set? • Period 01. 04 Oct.2011 | 31 Oct.2011 : Conceptualisation

• Period 02. 01 Nov.2011 | 28 Nov.2011 : Project Design

• Period 03. 29 Nov.2011 | 09 Jan.2012 : Project Pre study

• Period 04. 10 Jan.2012 | 03 Feb.2012 : Project Iterations

• Period 05. 06 Feb.2012 | 01 Jun.2012 : Project Demo

Completion


STRATEGY

What responsibility areas can be defined?• Niklas: Project-/Technology- management; Technical asset

production; Communication & Documentation• Johnny: Artistic asset production; Task management/SCRUM

master; Human Resources• Casper: Marketing & PR; Quality Assurance & Testing• Petter: Economics• Clients: Project Design; Art Direction


STRATEGY

What key risks must be mitigated?• Time consumption per responsibility area• Capacities per responsibility area• Resources per responsibility area• Validity of your assumptions and predictions


the vision of cry wolf studios

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