6/11/2012

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THE

UX REVOLUTION

AT

SUCCESSFACTORS

Philip Haine

Vice President of

User Experience

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OUTLINE

• About the UX group and the UX Revolution

• Some of our design values & examples

• Questions

ABOUT THE

UX GROUP

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THE UX DESIGN TEAM

WHAT WE

• Design

• Breakthrough innovation

• Enjoyable software!

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ABOUT ME

• 23+ years designing software

• 13+ years with my design consulting firm

• 40+ products designed for

• 25+ companies

• Prior employers: Apple / Claris, GO, Microsoft

• < 2 years at SuccessFactors

WHAT IS USER EXPERIENCE?

• It’s simply…

What people experience when

they use a product

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UX is Obsessed with…

Useful

Usable Desirable

WHY DOES UX MATTER?

• When people have a positive experience with software

– They adopt it faster, come back to it more

– It requires less training and support

– They just feel better about using it.

• Which leads to greater business value

• And a younger and more beautiful you!

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ABOUT THE

UX

REVOLUTION

THE PAST

• historically been the most capable, most powerful

• Far simpler than the typical on-prem solutions

• in the early days the UX was miles ahead of the traditional vendors

• Great against traditional HCM on-prem vendors

• But

• Expectations for UX rise over time (age of iPad)

• New generation of workers demand beautiful, simple UXs

• Our UX started to fall behind!

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THE BACK STORY TO THE UX REVOLUTION

• In brief:

– SuccessFactors was really successful

– BUT we weren’t satisfied with the experience that people were getting.

Expectations for quality UX are higher in the age of iPad

– April 2010 - The UX Revolution memo was written by Paul Kavanaugh

– July 2010 – I was hired to lead the UX Revolution

So we defined a mission…

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UX Revolution mission…

To make user experience (UX) a

competitive advantage for

SuccessFactors

by designing revolutionary products that

people enjoy using.

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6/11/2012

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UX Revolution mission…

To make user experience (UX) a

competitive advantage for

SuccessFactors

by designing revolutionary products

that people enjoy using.

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UX Revolution mission…

To make user experience (UX) a

competitive advantage* for

SuccessFactors

by designing revolutionary products

that people enjoy using.

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* must be significantly, sustainably,

visibly better than our competitors

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UX Revolution mission…

To make user experience (UX) a

competitive advantage for

SuccessFactors

by designing revolutionary products*

that people enjoy using.

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* implies thinking differently about the

problem to arrive at breakthrough solutions

UX Revolution mission…

To make user experience (UX) a

competitive advantage for

SuccessFactors

by designing revolutionary products

that people enjoy* using.

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* a higher bar for product design;

encompasses simplicity, ease, efficiency

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WHAT DID WE DO TO REVOLUTIONIZE?

1. We changed our philosophy for UX

– made it a central part of our product creation

approach

2. We raised our standards for what is “good” UX

3. We hired more UX designers and UI developers

4. We made it every leader’s job in R&D to create great

UIs

WHAT ARE SOME OF THE THEMES?

• Let’s focus on:

• 1. Make it more beautiful and inviting

• 2. Make you better at your job

• 3. Adapt to you

• After about 1.5 years want to show you some of the

results of this…

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But first…

WHAT OUR LAWYERS MAKE US SAY

All product features and delivery dates

mentioned represent current product

development expectations only and not a

delivery commitment. These features may not

be delivered in the indicated time frame or at

all. Customers should base their purchasing,

administrative, and configuration decisions

solely on functionality that is currently

available.

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1. MAKE IT

MORE

BEAUTIFUL

AND INVITING

1. make it more beautiful and inviting – WHY?

• PhilipH to refine

• because we want people to be attracted, not repelled

• If it looks like a quality product, people will give it a try

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1. make it more beautiful and inviting – HOW?

• With a new visual design

• By waging a war on clutter!

• With careful information design

• Speak your language

• (Do we have examples?)

1. MAKE IT MORE BEAUTIFUL AND

INVITING - EXAMPLES

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PERFORMANCE MANAGEMENT BEFORE

AND AFTER

WHAT HAVE WE

DONE SO FAR?

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EMPLOYEE CENTRAL / MANAGER SELF

SERVE BEFORE AND AFTER

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LEARNING BEFORE AND AFTER

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EMPLOYEE PROFILES BEFORE AND AFTER

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EMPLOYEE PROFILES BEFORE

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HOME PAGE BEFORE & AFTER

(home page “before”

shot will be inserted

here)

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GOALS BEFORE AND AFTER

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(goals “Before” shot

will be inserted here)

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MOBILE TOUCHBASE

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MOBILE ABSENCE MANAGEMENT

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2.

MAKE YOU

BETTER AT

YOUR JOB

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2. Make you better at your job – why

• It’s about business execution!

• Make people WANT to use it

2. Make you better at your job – how?

• Giving you the insight to make better decisions

• Give you tools you need without digging

• Give you information you didn’t know to ask for

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2. Make you better at your job – examples

TEAM OVERVIEW PAGE

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Due Wed 1/16/2013 Due Thu 1/31/2013 Due Fri 2/15/2013

Recommended Now

Recommended Now

Recommended Now

Recommended later

Signatures

Not Started

Not Started

Not Started

Due Wed 1/16/2013 Due Thu 1/31/2013 Due Fri 2/15/2013

Past Due

Past Due

Recommended Now

Recommended Now

Recommended Now

Past Due

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Due Wed 1/16/2013 Due Thu 1/31/2013 Due Fri 2/15/2013

Past Due

Past Due

Recommended Now

Recommended Now

Recommended Now

Past Due

Due Wed 1/16/2013 Due Thu 1/31/2013 Due Fri 2/15/2013

Recommended Now

Recommended Now

Recommended later

Signatures

Not Started

Not Started

Not Started

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Due Wed 1/16/2013 Due Thu 1/31/2013 Due Fri 2/15/2013

3.8

Stack Ranker

In Progress

Signatures

Not Started

Review

Recommended Now

Due Wed 1/16/2013 Due Thu 1/31/2013 Due Fri 2/15/2013

Stack Ranker

3.8

3.4

4.1

Signatures

3.7

3.5 Review

Recommended Now

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Due Wed 1/16/2013 Due Thu 1/31/2013 Due Fri 2/15/2013

3.8

3.4

4.1

Signatures

3.7

4.1 Review3.8 Confirm 1:1 meeting

Confirm 1:1 meeting

Confirm 1:1 meeting

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Due Wed 1/16/2013 Due Thu 1/31/2013 Due Fri 2/15/2013

3.8

3.4

4.1

Signatures

3.7

4.1 Review3.8

Confirm 1:1 meeting

Confirm 1:1 meeting

print dossier Waiting for John to sign

Recall

Due Wed 1/16/2013 Due Thu 1/31/2013 Due Fri 2/15/2013

3.8

3.4

4.1

Signatures

3.7

4.1 Review3.8

Confirm 1:1 meeting

print dossier Waiting for John to sign

Recall

print dossierSIgn

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Due Wed 1/16/2013 Due Thu 1/31/2013 Due Fri 2/15/2013

3.8

3.4

4.1

Signatures

3.7

4.1 Review3.8print dossier

print dossier

print dossier

3. ADAPT TO

YOU

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3. Adapt to you – why?

• Because different users have very different needs

• Each company is different, with different personalities / characteristics

• Adapting it to the user makes it more relevant

3. Adapt to you – How?

• Theming

• Home page

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THEMING

• PhilipH to refine the content of this slide

• Why is theming so important?

• BizX & HR software is not utilitarian generic tool like a stapler.

• The site is your representation of HR and of upper management to the entire

workforce.

• Having it be YOUR way matters

• We have a deep new theming capabilities

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THEME EDITOR

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NEW HOME PAGE

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(add other variants of

the home page layout

to make the point)

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TAKE-AWAYS?

• As you can see, we are SERIOUS about UX!

• It’s not perfect, and we’re never totally satisfied….

• But we are moving fast, and accelerating

So…

What’s next?

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So What’s next?

• We are still warming up

• SAP turbo-boosting our efforts in cloud!

• Exciting stuff in the next wave - Even more rich, toy-like UI’s

• Stay tuned!

WANT TO HELP?

• What is your #1 wish for the SuccessFactors UX?

• Would you be willing to help?

• ❑ Focus groups ❑ Review new design concepts ❑ Provide users for

usability testing

• Talk to me: phaine@successfactors.com

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THANK YOU!