the use of social media in recruitment
DESCRIPTION
Presentation for tertiary career advisors about the use of social media in recruitment, what they need to know and how they can assist students.TRANSCRIPT
The use ofSocial Media in
Graduate Recruitment
NAGCAS | Brisbane | 5 October 2009
Jenni Proctor |Career Claritywww.careerclarity.com.au
Personal brandingTwo case studies
Web 2 tools
Same advice, different contextPrior to 2005 2009 and beyondPresent yourself well in
applications and interviews
Present yourself in a good light to potential employers
Look, act and sound as if you would be a good employee
Utilise your network well
Manage your online profile carefully
Maintain consistency of your personal brand
Does a Google search make you seem employable?
Utilise your online and offline networks
Who are you online?Personal BrandingWhat’s the image? What’s the access?
Privacy Companies aren’t “supposed” to check applicants
onlineQuick Google Search ………….Facebook, YouTube
Global village – “Friends Forever”What’s online stays online!
Getting a job through Social Media
Social Media as a recruitment toolFacebookAbout 70% of recent Graduates are on FacebookStrong mode of attracting their attention
Twitter5 – 10% of University students are on Twitter
BUT About 49% have Distinction or High Distinction
averageStrong strategy to attract top graduates in
certain industries(Source: Blog – GradConnection – “How to attract quality grads using
Twitter”)
Ernst & Young Careers
Candidate Management TweetsApply and Wait………………….Not cool!Company brand reputation among applicants
enhanced by good communication
Companies using Twitter to let people know what the current status is eg
All interviews now complete. Contacting successful applicants within the
next week.Will this lead to a higher acceptance rate of
job offers?
LinkedInMore oriented towards established careersYou can create a profile, link with people and
pay to make contact with othersIs this an untapped source of opportunities
for proactive graduates?
Social Networking FreedomsIn 2003 – 2004, Social Media was BLOCKED
Traditional companiesProblems with WILB (Workplace Internet
Leisure Browsing)
Contemporary companies want someone whoCan promote their brandCan acquire new businessSocial personality usually uses social media!
Advice for StudentsClued up students are getting in ahead of the
companiesCreating personal profile pages to demonstrate their
skills eg creative industries students. Video and blogs help them rank well with Google.
Research the companies early. Do they fit?Join company’s Web 2 profile early – before
advertising, before Career Fairs, before applicationsWhat is happening within the company?Get name known by responding to blogs and forumsMake intelligent comments in blogs and forumsCreate an identity using url as part of signature to
encourage links to personal page or ePortfolio Introduce self at Career Fairs……. “Hi I’m Jack. I
responded to your blog last week….”
How you can help themCreate a list of the companies that are using
Social Media for RecruitmentCould be a Wiki on the University’s career
web site as it needs to be kept up to date. Rate of uptake is likely to be fast!
Make them aware of the importance of their personal branding
Encourage them to be proactive in their search
Research tools for you and your studentsGradConnectionGoogle AlertsGoogle ReaderRSS feedsYouTubeSlideShare
Google Alerts
Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.
Monitor a developing news storyKeep current on an industry or companyLatest news about an event or person
RSS feedsRetrieves the latest content from the sites
you are interested in.
Save time by not needing to visit each site individually.
Maintain privacy by not needing to join each site's email newsletter.
Google ReaderAn RSS feed to help you keep up with sites
you visit Constantly checks your favourite news sites
and blogs for new contentStored on your computer in one place with
Google ReaderLike reading emailShare using Google Reader's built-in public
page
YouTube and SlideShareCareersRecruitmentInterviewsPersonal presentationWeb 2 – Commoncraft on YouTube
