the ultimate paid traffic guide 2016
TRANSCRIPT
T H E U L T I M A T E
PA IDTRAFF IC
2 0 1 6 G U I D E
W W W . M A R K E T H Y D R A . C O M
One question us marketers always have is...
Where Can I Buy TrafficFor My Website?
This is a tough question...
Because There Are So Many Factors...
The Truth Is...
FOR DIFFERENTPEOPLE
DIFFERENT TRAFFIC SOURCES WORK
Why?But...
EACH TRAFFIC SOURCEHAS DIFFERENT AUDIENCES
DIFFERENT AUDIENCESENGAGE DIFFERENTLY
YouTube's Audience
Wants To Consume...
VIDEO CONTENT
www.markethydra.com
THIS MEANS THATIF YOUR WEBSITEDOES NOT OFFERVIDEO CONTENT
YouTube Probably Won't Do You Justicewww.markethydra.com
Well...
THIS IS WHY YOU HAVE TO TEST
ALL
TRAFFIC SOURCES
What IsPaid Search?
1TRAFFIC
FROM ADVERTISEMENTS
PLACED ONSEARCH ENGINES
2TWO FORMATS:ADS COME IN
TEXT ADVERTISEMENTS
&BANNER
ADVERTISEMENTS
3PAID SEARCHAllows you to bid on keywordsWHICH MEANS
You can advertise to potentialcustomers SEEKING YOU PRODUCT
PAID TRAFFICWhat Are My
OPTIONS?
GOOGLEADWORDSPROS:
CONS:
Tons of traffic, Lots of tools &
Optimization
Very Competitive & Expensive
YouTube
PROS:
CONS:
Tons of traffic, extremely cheap
cost per visitor ($0.02 CPC)
Requires video ad creation
BING Ads
PROS:
CONS:
Cheaper, Higher Quality compared to
Google, Approves most campaigns
Around 1/10 Traffic Google Offers
YAHOOGEMINIPROS:
CONS:
Clean UI, Cheap CPC, Older Audience
with more money
Very picky on campaigns.
YandexPROS:
CONS:
High Quality Traffic, Cheap, Clean UI,
Lot of marketing tools
Poor Volume, Mainly in Russia
7 Search
PROS:
CONS:
Keywords are cheap to rank, dirt cheap
CPC
Often get outbid, very difficult for data
TOOLSPAID
HELPS ANALYZE YOURCAMPAIGNS AND OFFERS
SUGGESTIONS TO IMPROVE ROI
COST:$199/Month to $399/Month
STRONG TOOL FOR ANALYSIS.TYPE IN COMPETITOR URL AND
FIND OUT WHAT THEY'RERANKING FOR AND WHAT
KEYWORDS THEY'RE BIDDING ON
COST:$79.95/Month to$149.95/Month
SIMILAR TO SEMRUSH. SPYS ONCOMPETITORS KEYWORDS &
BUDGETS. FULL SEO & PPC DATAFOR KEYWORDS, DOMAINS &
URLS
COST:$79/Month to $999/Month
SHOWS KEYWORD INFO & OTHERPAID DATA POINTS LIKE CTR, AD
COPY & OTHER METRICS
COST:N/A
SOCIAL MEDIAPAID TRAFFIC
In 2014
Facebook passed1.19 billion monthlyactive users
With steeping prices& lowering CTR while increasing
CPM/CPC
Facebook is extremelycompetitive
Around 288 Million MonthlyActive Users
Active in 2014
Twittergenerally has higher qualitytraffic
With More Ad Productsbeing pushed in 2015, there is
A LOT OF OPPORTUNITY
I S S U E S W I T H T W I T T E R
Due to high cost ads with Twitter
advertising, be prepared to burn through
a large budget. Assuming you don't have
converting metrics
Lack Of Ad Types
Very high quality
traffic aimed at B2B.
Great demographic
targeting
One of the best places
to advertise products
Unfortunately,Is Extremely Expensive
AmazingWith content that is very shareableand with low cost campaigns
Has verypoor quality traffic.
Don't expect users to spend morethan 5 seconds on your page!!
Holding up to 174 Million UsersReddit has highly quality traffic that focuses onappealing to it's specific audience and time slot youchoose.
On The Downside...
Reddit does not offer a large varietyof targeting options. This can makecampaigning difficult
73% of users between 15 and 35 years old
48% of users are professionals; 46% have degrees
Far higher brand engagement than on Facebook orTwitter
A Must Read For
Instagram Marketers
11 Instagram facts every marketermust know
PAID SOCIAL MEDIA
TOOLS
SOCIALBAKERS
COST: $120/month
AGORA PLUSE
COST: $29/month
